15 Sample AI Marketing Prompts

AI marketing prompts are pre-written instructions or questions designed to guide artificial intelligence tools in generating specific types of marketing content. These prompts serve as a framework that helps marketers quickly produce everything from social media posts and email campaigns to blog content and ad copy. By providing clear direction to AI tools, these prompts enable marketers to streamline their content creation process, maintain brand consistency, and scale their marketing efforts without sacrificing quality.

What are Sample AI marketing prompts? They're ready-to-use templates that marketers can input into AI writing tools to generate relevant, targeted marketing content. These prompts typically include specific parameters about tone, audience, purpose, and format to ensure the AI-generated content aligns with marketing objectives and brand guidelines. Rather than starting from scratch, marketers can use these prompts as shortcuts to create compelling content across various marketing channels.

What are the Best Sample AI Marketing Prompts?

1. Content Strategy Generator

The Prompt: "Create a comprehensive content strategy for [product/service] targeting [specific audience] for the next [time period]. Include content types, distribution channels, key messaging points, and KPIs to track."

When to Use It: When planning a new product launch or refreshing your content strategy for an existing offering.

Variations:

• "Develop a seasonal content plan for [holiday/event] that positions [product] as the ideal solution for [audience need]."
• "Design a content strategy that addresses each stage of the buyer journey for [product category]."

Additional Information Required: Your product details, target audience demographics and psychographics, business goals, existing content performance data, and available marketing channels.

2. Persuasive Product Description Creator

The Prompt: "Write a compelling product description for [product name] that highlights its [3 key benefits] and addresses the pain points of [target customer]. Include a strong call-to-action."

When to Use It: When creating or updating product listings for your website, marketplace listings, or catalog.

Variations:

• "Create a technical product description for [product] that appeals to [expert audience] while emphasizing [unique selling proposition]."
• "Write a product description for [product] that uses storytelling to connect with [audience] emotionally."

Additional Information Required: Product specifications, unique features, competitive advantages, target customer profile, and brand voice guidelines.

3. Email Campaign Sequence Designer

The Prompt: "Design a 5-email nurture sequence for [specific segment] that guides them from [current stage] to [desired action]. Include subject lines, preview text, and body copy for each email."

When to Use It: When setting up automated email sequences for lead nurturing, onboarding, or re-engagement campaigns.

Variations:

• "Create a welcome email series for new subscribers that introduces [brand values] and offers [initial incentive]."
• "Develop an abandoned cart recovery email sequence with escalating offers."

Additional Information Required: Customer segment details, current relationship with prospects, key pain points, desired conversion action, and any promotional offers to include.

4. Social Media Content Calendar Builder

The Prompt: "Generate a 2-week social media content calendar for [platform] that promotes [product/service/campaign] with a mix of educational, promotional, and engaging posts. Include caption text, hashtag suggestions, and content themes."

When to Use It: When planning your social media content strategy for a specific campaign or time period.

Variations:

• "Create a month of Instagram content ideas featuring user-generated content around [product]."
• "Develop a LinkedIn content plan that positions [company] as a thought leader in [industry]."

Additional Information Required: Target platforms, campaign objectives, key messages, brand voice, relevant hashtags, and any seasonal or timely topics to incorporate.

5. SEO Blog Post Framework

The Prompt: "Outline a 1,500-word SEO-optimized blog post on [topic] targeting the keyword [primary keyword]. Include an introduction, 5 main sections, conclusion, and 3 related keywords to incorporate naturally."

When to Use It: When creating content as part of your SEO strategy to rank for specific keywords relevant to your business.

Variations:

• "Create a step-by-step tutorial blog post framework for [process] that targets [keyword]."
• "Develop a comparison post outline for [product A] vs [product B] optimized for search intent."

Additional Information Required: Target keyword and related terms, search intent, target audience pain points, your unique perspective on the topic, and any statistics or case studies to reference.

6. Competitor Analysis Template

The Prompt: "Analyze the marketing approach of [competitor] across [channels]. Identify their key messaging, content types, posting frequency, audience engagement tactics, and apparent strengths and weaknesses."

When to Use It: When conducting competitive research to inform your own marketing strategy or identify market gaps.

Variations:

• "Compare the social media strategies of [competitor A], [competitor B], and [competitor C], highlighting unique approaches and engagement rates."
• "Analyze the email marketing tactics of [competitor], including subject line patterns, offers, and call-to-actions."

Additional Information Required: Names of key competitors, specific marketing channels to analyze, and your business objectives for the analysis.

7. Customer Testimonial Request

The Prompt: "Write an email requesting a testimonial from [customer type] who has used [product/service] for [time period]. Make it personal, concise, and include specific questions that will elicit detailed, useful responses."

When to Use It: When building your library of social proof or preparing case studies.

Variations:

• "Create a post-purchase testimonial request sequence that offers [incentive] for detailed feedback."
• "Develop a script for video testimonial requests that highlights the value of customer stories."

Additional Information Required: Customer relationship details, product specifics, key benefits customers typically experience, and how you plan to use the testimonials.

8. Ad Copy Generator

The Prompt: "Write 5 variations of ad copy for [platform] promoting [product/service] that highlights [key benefit] and creates urgency. Each variation should be [character count] and include a clear call-to-action."

When to Use It: When creating paid advertising campaigns across search, social, or display networks.

Variations:

• "Create Google Search ad copy variations targeting [keyword] with different emotional appeals."
• "Write Facebook ad copy that uses social proof to promote [product] to [audience]."

Additional Information Required: Platform specifications, character limitations, target audience, unique selling proposition, and desired conversion action.

9. Value Proposition Refiner

The Prompt: "Refine our value proposition for [product/service] targeting [specific audience segment]. Focus on [key differentiator] and frame it in terms of the problem it solves for customers."

When to Use It: When launching new products or repositioning existing offerings for different market segments.

Variations:

• "Create 3 different value proposition statements for [product] that each emphasize a different key benefit."
• "Develop a value proposition that directly addresses the objections of [skeptical audience]."

Additional Information Required: Product features and benefits, target audience pain points, competitive landscape, and current positioning statement if available.

10. Landing Page Optimization Framework

The Prompt: "Analyze the current copy on [landing page URL] and suggest improvements to increase conversion rate. Focus on headline, subheadings, benefit statements, social proof, and call-to-action."

When to Use It: When optimizing existing landing pages that aren't performing as well as expected.

Variations:

• "Rewrite the above-the-fold content for [landing page] to improve clarity and emotional impact."
• "Create A/B testing variations for the call-to-action on [landing page] with different value propositions."

Additional Information Required: Current landing page URL or copy, conversion goals, target audience, and current performance metrics.

11. Webinar Promotion Package

The Prompt: "Create a promotional package for an upcoming webinar on [topic] featuring [speaker]. Include an announcement email, 3 social media posts, a blog teaser, and landing page copy that highlights the value attendees will receive."

When to Use It: When promoting webinars, virtual events, or live sessions to drive registrations.

Variations:

• "Develop a post-webinar content package that repurposes key insights for non-attendees."
• "Create an early-bird promotion sequence for [event] that creates FOMO."

Additional Information Required: Webinar topic, speaker credentials, date/time, key learning outcomes, target audience, and any special offers for attendees.

12. Case Study Framework

The Prompt: "Create a structure for a case study about how [client/company] achieved [specific result] using [your product/service]. Include sections for the challenge, solution, implementation process, and measurable outcomes."

When to Use It: When documenting customer success stories to use as social proof in your marketing.

Variations:

• "Develop a video case study script that highlights the journey of [client] from problem to solution."
• "Create a one-page case study template that emphasizes ROI for [industry] clients."

Additional Information Required: Client details, challenge faced, solution implemented, results achieved (with specific metrics if possible), and quotes from the client.

13. Email Subject Line Generator

The Prompt: "Generate 10 high-converting email subject lines for [campaign type] that create curiosity, urgency, or highlight benefits. Each should be under 50 characters and avoid spam trigger words."

When to Use It: When preparing email campaigns and looking to improve open rates.

Variations:

• "Create 5 subject lines for a re-engagement campaign targeting [dormant segment]."
• "Write subject line and preview text pairs for a product launch announcement."

Additional Information Required: Campaign purpose, target audience, key offer or content, and any timing or seasonal relevance.

14. Brand Voice Style Guide

The Prompt: "Develop a brand voice guide for [company] that defines our tone, vocabulary, and communication style across channels. Include do's and don'ts, sample phrases, and guidance for addressing different audience segments."

When to Use It: When establishing or refining your brand identity to ensure consistent communication.

Variations:

• "Create channel-specific voice guidelines for [brand] across website, social media, and customer service."
• "Develop a brand personality matrix that shows how our voice shifts across different marketing scenarios."

Additional Information Required: Brand values, target audience characteristics, competitor positioning, and examples of current communication that does/doesn't match desired voice.

15. Customer Survey Designer

The Prompt: "Design a customer feedback survey for [product/service] users that will help us understand [specific goal]. Include 10 questions that mix quantitative and qualitative data collection, with clear response options."

When to Use It: When gathering customer insights to inform product development or marketing strategies.

Variations:

• "Create a Net Promoter Score survey with follow-up questions based on score ranges."
• "Develop a post-purchase satisfaction survey that identifies upsell opportunities."

Additional Information Required: Survey objectives, target respondents, key areas of interest, and how you plan to use the data collected.

Tips on How to Write Sample AI Marketing Prompts

1. Be specific about outcomes: Clearly state what you want the AI to produce and why. For example, "Create an email sequence to re-engage customers who haven't purchased in 60 days" is better than "Write some emails for customers."
2. Include audience details: Always specify who the content is for. The more detailed your audience description, the more targeted the output will be.
3. Provide context: Give background information about your brand, product, or campaign to help the AI understand the bigger picture.
4. Set tone parameters: Explicitly state the tone you want (professional, casual, humorous, etc.) to match your brand voice.
5. Use examples: When possible, include examples of content you like or previous successful pieces to guide the AI's output style.
6. Break complex requests into parts: For comprehensive marketing materials, create separate prompts for different sections rather than one massive prompt.
7. Include constraints: Mention any limitations like word count, character limits, or format requirements.
8. Ask for variations: Request multiple options so you can choose the best approach or combine elements from different outputs.
9. Specify metrics: If you're optimizing for certain metrics (clicks, conversions, engagement), mention these so the AI can tailor the content accordingly.
10. Iterate and refine: Use initial AI outputs as a starting point, then refine your prompts based on what works and what doesn't.

How AirOps Aids Your Content Marketing & SEO

AirOps transforms how marketers use AI by providing a structured environment for creating, managing, and optimizing marketing prompts at scale. Unlike basic AI interfaces where prompts disappear after use, AirOps lets you build a library of proven marketing prompts that can be refined, shared with team members, and consistently deployed across campaigns.

The platform excels at helping marketing teams:

• Create templatized prompts that maintain brand consistency across all content
• Collaborate on prompt development with role-based permissions
• Track prompt performance to identify which approaches drive the best results
• Integrate AI-generated content directly into marketing workflows
• Scale content production without sacrificing quality or voice

AirOps bridges the gap between AI capability and marketing execution, allowing teams to focus on strategy rather than wrestling with prompt engineering. By providing a systematic approach to AI content creation, AirOps helps marketers produce more high-quality content in less time, driving better SEO results and more engaging marketing campaigns.

Ready to transform your marketing content creation process? Visit AirOps today to see how our platform can help your team harness the full potential of AI for marketing. Sign up for a demo and discover how leading brands are using AirOps to create more effective marketing content at scale.