14 Perplexity AI Prompts for SEO Audit Reports

Creating effective SEO audit reports requires a deep understanding of technical SEO factors, content quality, and competitive analysis. Perplexity AI can significantly streamline this process by providing data-driven insights and comprehensive analyses that would otherwise take hours to compile manually.

Perplexity AI prompts for SEO audit reports are specialized instructions that leverage Perplexity's search and analysis capabilities to generate detailed SEO assessments. These prompts help SEO professionals gather competitive intelligence, analyze technical issues, evaluate content quality, and identify optimization opportunities—all presented in a structured format that clients can easily understand and act upon.

What are the Best Perplexity AI Prompts for SEO Audit Reports?

1. Technical SEO Analysis Prompt

The Prompt: "Analyze the technical SEO elements of [website URL], including page speed metrics, mobile-friendliness, indexability issues, and site architecture. Provide specific recommendations for improvement."

When to Use It: When you need to assess the technical foundation of a website and identify critical issues that may be hindering search performance.

Variations:

• "Evaluate the core web vitals of [website URL] and suggest optimization strategies for each metric."
• "Identify crawl errors and indexation issues for [website URL] based on current SEO best practices."

Additional Information Required: Website URL, specific technical concerns if any, and competitor websites for benchmarking.

2. Content Gap Analysis Prompt

The Prompt: "Compare the content of [client website] with top competitors [competitor 1, competitor 2, competitor 3] in the [industry/niche]. Identify content gaps, keyword opportunities, and topics that could drive more organic traffic."

When to Use It: When developing a content strategy based on competitive analysis and identifying untapped content opportunities.

Variations:

• "Find content topics that [competitor website] ranks for but [client website] doesn't in the [specific niche]."
• "Identify high-volume keywords in [industry] where [client website] has no content but competitors do."

Additional Information Required: Client website URL, top competitor URLs, industry or niche focus, and target audience information.

3. Backlink Profile Audit Prompt

The Prompt: "Analyze the backlink profile of [website URL]. Identify toxic links, compare with competitors [competitor 1, competitor 2], and suggest opportunities for quality link building based on industry standards."

When to Use It: When assessing link health and developing a strategic link-building plan as part of an SEO audit.

Variations:

• "Find websites linking to multiple competitors but not to [client website] in the [industry] space."
• "Evaluate the anchor text distribution of [website URL]'s backlinks and identify potential over-optimization risks."

Additional Information Required: Website URL, competitor URLs, and any previous link building strategies implemented.

4. On-Page SEO Assessment Prompt

The Prompt: "Conduct an on-page SEO audit for [website URL], focusing on [specific pages]. Analyze title tags, meta descriptions, heading structure, content quality, and keyword usage. Provide actionable recommendations."

When to Use It: When you need to optimize specific pages or assess overall on-page SEO practices across a website.

Variations:

• "Evaluate the E-A-T signals on [website URL]'s main service pages and suggest improvements."
• "Check internal linking structure for [website URL] and identify opportunities to improve link equity distribution."

Additional Information Required: Website URL, specific pages to analyze, target keywords, and business goals.

5. Local SEO Audit Prompt

The Prompt: "Perform a local SEO audit for [business name] located in [city, state]. Analyze Google Business Profile optimization, local citations, review management, and local link opportunities compared to top local competitors."

When to Use It: When working with businesses that depend on local search visibility and foot traffic.

Variations:

• "Identify inconsistencies in NAP (Name, Address, Phone) information across the web for [business name]."
• "Compare local ranking factors between [client business] and top 3 local competitors in [city] for [primary service] searches."

Additional Information Required: Business name, address, phone number, service area, and local competitors.

6. E-commerce SEO Audit Prompt

The Prompt: "Analyze the SEO performance of [e-commerce website], focusing on product page optimization, category structure, schema markup, and user experience factors that impact conversions and organic visibility."

When to Use It: When auditing online stores to improve product visibility and increase organic sales.

Variations:

• "Evaluate product schema implementation on [e-commerce website] and identify missing structured data opportunities."
• "Analyze the internal linking structure between categories and products on [e-commerce website] and suggest improvements."

Additional Information Required: E-commerce website URL, top-selling products, category structure, and main competitors.

7. Mobile SEO Analysis Prompt

The Prompt: "Conduct a comprehensive mobile SEO audit for [website URL], analyzing mobile usability, responsive design elements, page speed on mobile devices, and mobile-specific ranking factors."

When to Use It: When addressing mobile-specific SEO issues or preparing for mobile-first indexing.

Variations:

• "Compare mobile vs. desktop performance metrics for [website URL] and identify the biggest mobile optimization opportunities."
• "Analyze mobile user experience issues on [website URL] that could negatively impact mobile rankings."

Additional Information Required: Website URL, mobile-specific concerns, and industry benchmarks.

8. Keyword Cannibalization Detection Prompt

The Prompt: "Identify keyword cannibalization issues on [website URL] where multiple pages are competing for the same search terms. Provide recommendations for content consolidation or differentiation."

When to Use It: When a website has grown organically without strategic keyword planning, resulting in overlapping content.

Variations:

• "Find pages on [website URL] that rank for similar keywords and suggest a content restructuring plan."
• "Analyze ranking fluctuations for [specific keywords] on [website URL] that might indicate cannibalization issues."

Additional Information Required: Website URL, primary keywords, and URL structure.

9. Core Web Vitals Analysis Prompt

The Prompt: "Analyze Core Web Vitals performance for [website URL], including LCP, FID, and CLS metrics. Compare with industry benchmarks and provide specific technical recommendations to improve each metric."

When to Use It: When focusing on user experience signals that directly impact search rankings.

Variations:

• "Identify specific JavaScript and CSS files causing poor Core Web Vitals scores on [website URL]."
• "Compare Core Web Vitals performance between [client website] and top competitors in [industry]."

Additional Information Required: Website URL, current performance metrics if available, and specific pages with performance issues.

10. Content Quality Assessment Prompt

The Prompt: "Evaluate the content quality of [website URL]'s top 10 organic landing pages based on E-A-T principles, readability, depth, and relevance to search intent. Provide recommendations for improvement."

When to Use It: When content quality issues might be affecting rankings and user engagement.

Variations:

• "Analyze the readability scores of [website URL]'s blog content compared to top-ranking competitors."
• "Identify thin content pages on [website URL] that should be improved or consolidated."

Additional Information Required: Website URL, target audience information, and primary content types.

11. International SEO Audit Prompt

The Prompt: "Conduct an international SEO audit for [website URL] targeting [specific countries/regions]. Analyze hreflang implementation, geo-targeting settings, international backlink profile, and localization opportunities."

When to Use It: When working with websites that target multiple countries or languages.

Variations:

• "Evaluate the effectiveness of [website URL]'s language targeting structure and suggest improvements."
• "Compare organic performance across different country versions of [website URL] and identify underperforming markets."

Additional Information Required: Website URL, target countries/languages, current international setup, and business priorities.

12. Competitor SEO Strategy Analysis Prompt

The Prompt: "Analyze the SEO strategies of [competitor 1, competitor 2, competitor 3] in the [industry] space. Identify their top-performing keywords, content types, backlink sources, and technical SEO approaches that [client website] could adapt."

When to Use It: When developing a competitive SEO strategy as part of a comprehensive audit.

Variations:

• "Identify the fastest-growing organic competitor to [client website] in the past 6 months and analyze their strategy."
• "Compare the content publication frequency and topical focus between [client website] and leading competitors."

Additional Information Required: Client website URL, competitor URLs, industry segment, and specific competitive concerns.

13. Schema Markup Audit Prompt

The Prompt: "Audit the structured data implementation on [website URL], focusing on [specific schema types]. Identify missing markup opportunities, errors in current implementation, and rich result potential."

When to Use It: When optimizing for rich results and enhanced SERP features.

Variations:

• "Evaluate product schema markup on [e-commerce website] and identify missing required and recommended properties."
• "Compare FAQ schema implementation between [client website] and competitors, with recommendations for optimization."

Additional Information Required: Website URL, current schema implementation details, and business type.

14. Conversion Rate Optimization SEO Prompt

The Prompt: "Analyze the relationship between SEO metrics and conversion rates on [website URL]. Identify landing pages with high rankings but poor conversion performance, and suggest optimization strategies that balance SEO and CRO principles."

When to Use It: When integrating SEO audits with conversion optimization goals.

Variations:

• "Identify organic landing pages on [website URL] with high bounce rates and suggest SEO and UX improvements."
• "Compare user engagement metrics between organic and paid traffic on [website URL] and recommend SEO adjustments."

Additional Information Required: Website URL, conversion goals, current analytics data, and target page templates.

Tips on How to Write Perplexity AI Prompts for SEO Audit Reports

1. Start with clear objectives: Define what specific aspects of SEO you want to analyze before crafting your prompt.
2. Be specific with URLs: Always include the exact website URL and any specific pages you want to analyze.
3. Request actionable insights: Ask for specific recommendations rather than just data or analysis.
4. Include competitor context: Specify competitors for comparative analysis to make reports more valuable.
5. Break complex audits into sections: Create separate prompts for technical SEO, content, backlinks, etc., rather than one massive prompt.
6. Specify metrics: Mention particular KPIs or metrics you want to track in your audit.
7. Add time frames: When looking at performance data, specify the time period you're interested in.
8. Request prioritization: Ask Perplexity to rank issues by impact or difficulty to implement.
9. Include industry context: Mention the industry or niche to get more relevant benchmarks and recommendations.
10. Follow up with deeper prompts: Use initial audit findings to create more focused follow-up prompts on specific issues.

How AirOps Aids Your Content Marketing & SEO

While Perplexity AI helps generate insights for your SEO audits, AirOps takes your productivity to the next level by allowing you to save, organize, and automate your most effective prompts. With AirOps, you can transform one-off SEO audit prompts into reusable templates that maintain consistency across all your client reports.

AirOps provides a specialized platform where SEO professionals can:

• Create libraries of proven SEO audit prompts organized by audit type
• Customize prompt templates with client-specific variables
• Share effective prompts with team members for consistent reporting
• Track which prompts generate the most valuable insights
• Integrate AI-generated audit sections directly into client deliverables

The time savings are substantial—instead of rewriting similar prompts for each client, you can focus on analyzing the results and developing strategic recommendations. This efficiency allows you to take on more clients or dig deeper into each audit without sacrificing quality.

Ready to streamline your SEO audit process with powerful prompt management? Visit AirOps today and discover how their AI prompt infrastructure can transform your SEO workflow, saving hours on each audit while delivering more comprehensive, data-driven reports that truly impress clients.

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