Become a 

Certified AI Marketer

on your own schedule

Turn your marketing experience into production-ready AI workflows. Ship workflows that save you 10+ hours/week and become a Certified Content Engineer.

Trusted by marketers at

Trusted by marketers at Notion, Webflow, Descript, Vanta, Cisco, Bilt, and Ramp and more to secure their careers, and double their impact at work.

What You'll Walk Out With

In just 5 hours a week across 3 weeks, you’ll:

  • Ship 3x more content without burning out you or your team

  • Save 10–20 hours/week by automating repetitive tasks

  • Earn become a Certified Content Engineer + public listing on our Certified AI Marketers page

Join the New Breed of Content Leaders

Professionals have used this program to:

  • Turn year long efforts like SEO optimizing 500+ product pages into a 1-week project.

  • Automate 70% of their daily tasks freeing up more time for strategic work

  • Cut content review time by 95%, from 2 hours to 5 minutes

Lead the Next Era
of Marketing

You won’t just “keep up” with AI, you'll:

  • Run point on AI strategy inside your company

  • Prove measurable ROI that earns budget and buy-in

  • Grow your career with a public certification and portfolio

Who is this for?

No previous AI or coding experience required.

Heads of Marketing & CMOs

You’ve got the budget and the goals, and you need a next-gen AI strategy to keep your brand relevant.

Ambitious
Marketers

You’ve been dabbling in AI. This is your chance to go all-in and create the impact you’ve been looking to make.

SEO & Content
Leads

You want to enrich your content pipeline without sacrificing quality. Let’s replace “AI slop” with precise automations.

Your 3-Week, Self-Paced Curriculum

In less than a month, you’ll go from “we should use AI” to actually running a content engine that ships faster, hits brand standards, and proves ROI.

MODULE 1

Foundations & Mental Models

Outcome: 

Get your first “keyword → brief” workflow running and align it with your brand.

  • Learn a new way to think about content production — as a system, not a series of fire drills

  • Set up your Brand Kit so AI writes like your best writer, not a generic robot

  • Ship your first automated workflow to turn raw ideas into structured content briefs

MODULE 2

Scale Your 
Creativity

Outcome: 

Generate more content ideas and briefs than ever — without extra headcount.

  • Learn the exact prompting patterns top SEO/content teams use for consistent, high-quality outputs

  • Chain prompts together so each step builds on the last

  • Batch your work — go from running one-off tasks to producing 100+ pieces at a time

MODULE 3

Make AI
Brand-Safe

Outcome: 

Stop editing bad AI drafts — make them right the first time.

  • Build a searchable knowledge base so AI has your playbooks, products, and POV baked in

  • Enforce brand voice automatically so every output feels on-brand

  • Structure data once so it’s reused forever — no more copy-pasting guidance

MODULE 4

Do Research 
Like a Pro

Outcome: 

Ship better content with source-backed insights and zero hallucinations.

  • Pull live data from Google and other sources, then fact-check it

  • Surface the best competitor examples, stats, and quotes for your writers

  • Package research into ready-to-use insights inside your briefs

MODULE 5

Automate QA 
& Review

Outcome: 

Get to “publish-ready” faster without bottlenecks.

  • Automatically flag style, grammar, and brand-rule violations

  • Suggest edits in-line for faster approvals

  • Track changes with before/after diffs your editors will love

MODULE 6

Operate at Scale

Outcome: 

Turn your workflows into a repeatable, reportable machine.

  • Schedule and run entire campaigns at once

  • Push content directly into your CMS (Webflow, WordPress, etc.)

  • Add checks for quality, performance, and reliability so nothing slips through

BONUS

Capstone Project & Graduation

Outcome: 

You’ll launch a working workflow that saves hours, improves quality and unlocks scale - then package it into a case study.

  • This becomes your certification project

  • Show up on our public roster of certified pros

  • Prove to your boss (and future bosses) that you can run AI-powered content operations that move the needle

Meet the Instructors

Andrea McCormick

The go to expert on all things AI. Built hundreds of workflows for companies like Webflow, Toys'R'Us, and more.

Known for being one of the first content engineers. Andrea is the resident AirOps expert, even for our internal team as they continue to push the edge of what's posible.

Currently an AI Solutions Architect at AirOps, an AI platform empowering SEO and content teams.

Find out more on LinkedIn.

Steven Male

Built and sold his own marketing agency, had key growth roles at multiple acquired startups, and served on the board of Bobux.

He’s known for blending AI, automation, and empathy to create joyful marketing strategies that actually feel good.

Currently the Head of Marketing at AirOps, an AI platform empowering SEO and content teams.

Find out more on LinkedIn.

Join the AI 

Marketing Course

Begin The Course

What our attendees are saying

In just two weeks, I built a custom workflow that automates entity and semantic research, a process that previously took hours each week and required multiple tools.

The workflow has transformed how I can support editorial teams. I can now input dozens of article topics and instantly surface knowledge panel data, Top Stories snapshots, SERP insights, social trends, and audience pain points. It’s scalable and efficient, but more importantly, it delivers more in-depth data, enabling more comprehensive News SEO analysis and editorial recommendations.

What surprised me most was how quickly I went from idea to execution. The AirOps team was incredibly responsive and supportive. I can’t recommend AirOps enough. It’s a true game-changer for SEO and content teams.

Gabriela Fuentes

Senior Manager, SEO Content and Syndication

I was so excited when I got accepted onto the AirOps AI cohort, and for good reason! We covered so much ground in 3 weeks, but thanks to the practical format of the sessions and the additional office hours, I managed to keep up.

What surprised me was how transformative this cohort would be. I’ve started a few marketing courses in the past and never finished them – either because I lost interest or they weren’t well-designed. However, I came away from the AirOps programme with a tonne of resources, new skills and a totally different mindset about the future of content marketing (plus a new job description to go with it).

I can’t thank the AirOps team enough (Steven, Cindy, Eoin and co.) for a truly incredible experience. I have so much more to learn, but I’ve got a great head start!

Lucy Hoyle

Content Marketing Manager

Joining the cohort was a game-changer.

Seeing what other industry experts were building and weaving their tactics into my own workflow supercharged the way I think about scaling content.

Rachel Reid

Marketplace Lead

Participating in the cohort was a fantastic experience!

Having dedicated time and expert support throughout the cohort was critical. It gave me the structure and space I needed to not only learn the tool, but to start building with confidence.

I can already see that the workflows we built will save countless hours, but even more exciting is the realization that this is just the beginning.

The potential impact on both time savings and overall quality of work life is hard to quantify but it's huge.

I’m walking away from this experience not only more capable, but genuinely inspired by what’s ahead.

Chuck McCarthy

Director of Client Services

I joined the AirOps AI Marketing Cohort with a specific problem in mind: I needed a better way to scale content reviews without losing quality.

By the end of the program, I had a working workflow that automates reviews for content outlines and drafts—checking for technical accuracy, search intent coverage, and how well our product story is woven in.

I review over a dozen pieces a week, so this is going to save me hours and help speed up content production.

What surprised me most was how much nuance we were able to build into the workflows. I didn’t expect to be able to capture the complexity of our review process so precisely—but we did.

If you’re trying to bring AI into your marketing processes in a meaningful way, I’d definitely recommend this cohort.

Erik Episcopo

Senior SEO Manager

I wish I had taken this course sooner.

The AirOps Cohort course is an unlock for any team investing in AI. It delivers in-depth content engineering training, hosts incredible guest speakers and turns you into a pro in just two weeks.

But what really set this course apart was the time investment from AirOps.

From comprehensive group sessions and 1:1 support, to providing detailed review on final projects, this team thoughtfully executed start to finish.

I'm now more confident in my content engineering, and saving upwards of 12 hours per week.

Easy decision to highly recommend.

Teri Valenzuela

Content Manager

The cohort really opened by eyes to what’s possible — not just on AirOps, but with AI in general.

Cindy and Steven pack a lot into the three-week program, covering every element of how to build effective workflows. The regular sessions - plus one-to-one support - make it easy to get comfortable on the platform very quickly. By the end of the cohort, I’d built several workflows that I was able to implement immediately, transforming our SEO strategy and saving hours each week.

I came away from the cohort with the understanding that, provided you have the right ideas and data, anything is possible on this platform. The only real limitation is your own creativity.

James Shaw

Head of Content & SEO

I absolutely love this course for a couple of wonderful reasons!

First off, the product becomes really easy to use after the initial crash course.

As an engineer, I spent over 5 hours building something before, but with AirOps, I was able to get the core functionality up and running in just an hour!

Secondly, I truly appreciate how the instructor didn’t focus on selling the product; instead, they really put themselves in my shoes. They provided fantastic support in architecting the right flow for my project.

I wholeheartedly recommend using this tool because it offers the flexibility I need to prototype exactly what I envision.

Sheng (Victor) Huang

Senior Engineering Manager

The AirOps Builder Cohort was a tremendous opportunity to get hands-on technical experience in a platform that is driving impact for our business every day.

The time with the AirOps team and the guest speakers was invaluable to developing my skills and learning about the future of SEO.

Devan Tremblay

Director of Marketing

I had a lot of fun during this and learned soooo much.

I came in hoping to streamline a handful of time-consuming tasks that I had been patching together with custom GPTs and WOW: I left with something much more scalable and structured than I expected.

The biggest value for me was being able to build a research-to-publish pipeline that I would actually use in content creation.

From SERP analysis and social signals to structured content briefs and localized outputs, while also improving consistency and decision-making.

What surprised me most was how well the cohort helped me think in workflows, not just prompts.

It helped clarify where AI is actually useful, where human input still matters, and how to structure both. The UA-pairing technique, prompt debugging, and modular steps were standout takeaways.

I would definitely recommend AirOps and this cohort for teams looking to build scalable, strategic systems rather than just templates.

Clarissa Chen

Technical SEO Manager

The AirOps cohort was amazing! It covered so much about the platform, and experiencing the lessons alongside others in the industry made it incredibly valuable. It sparked so many new ideas and inspiration for how to push AirOps uses to new heights,

I was pleasantly surprised by how in depth we went in such a short time, and the AirOps team did an amazing job of providing resources and supplementary material to extend the learning beyond the sessions.

I’m leaving the cohort not only with the confidence and skills to build new workflows, but a completely new perspective. I now see opportunities everywhere to translate day to day tasks (especially the tedious and mundane ones) into automations that will save so much time and improve how we work.

Rachel Tinker

Director of SEO