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Behind the Build Recap: Content Engineering with Maddy French from DigitalOcean

Josh Spilker
October 20, 2025
TL;DR

Maddy French, Founder of The Blogsmith and Senior Content Marketing Manager at DigitalOcean, joined Josh Spilker of AirOps to go behind the build on content engineering, showing how she transforms messy transcripts and voice notes into structured workflows using a mix of Fireflies, Evernote, Slack and AirOps.

Top takeaways:

- Small, repeatable workflows that address everyday challenges often create the biggest impact.

- Find a workflow to convert meeting notes and recordings into structured outlines and action items using AI-powered workflows.

- Maddie's process includes integrating Fireflies, Evernote, AirOps, Google Docs, Slack, and Zapier for an end-to-end workflow that saves hours.

- Remember, automation amplifies productivity, but human review ensures quality, accuracy, and context.- Clear SOPs, consistent prompts, and iterative refinement help scale content engineering across teams.

Want to see how AirOps can help your team? Book a call to get started.

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