Webinar: Reddit, Review Sites & The Pipeline Shift with Ross Simmonds

Reddit isn’t just another social platform. It’s becoming a trusted peer alongside G2, Capterra, TrustRadius, and Wirecutter in the buyer journey.
As Reddit threads rise in search results for bottom-funnel queries, it’s joining the ranks of traditional review sites and changing how B2B buyers research, evaluate, and convert.
For SaaS brands, this means your next customer might be getting product validation from Reddit before they ever hit your landing page.
Join Ross Simmonds and the AirOps team to explore how Reddit is changing commercial search and how to engage authentically within these channels. He's back for a return appearance.
What You’ll Learn:
- How Reddit is joining G2, Capterra, and TrustRadius as a key influence on high-intent searches
- The new buyer behavior shaping bottom-funnel visibility and pipeline
- Best practices for Reddit engagement
- How AI workflows identify Reddit-dominated queries and surface authentic opportunities to participate
AirOps workflows can reveal which commercial and high-intent keywords are being shaped by Reddit and show your team where, when, and how to engage.
The next wave of buyer trust is happening in plain sight on Reddit and review sites.
Don’t miss how to turn that shift into your competitive advantage.
Event Details:
- Date: Tuesday, October 28, 2025
- Time: 2 PM ET
- Location: Live on Zoom
Save your spot now.
Win AI Search.
Increase brand visibility across AI search and Google with the only platform taking you from insights to action.
Get the latest on AI content & marketing
Get the latest in growth and AI workflows delivered to your inbox each week