Botify fixes technical SEO. AirOps builds the content engine that wins AI search and SEO.
- See how your brand shows up across AI search and Google in one unified dashboard that connects AI citations, search performance, and web analytics per URL through Page360
- Scale content operations with bulk workflows, direct publishing to 7+ CMS (content management system) platforms, and 30+ native integrations across your analytics and project management stack
- Ensure every piece of content stays on-brand with centralized Brand Kits, Knowledge Bases, and human-in-the-loop review built into every workflow
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Chime went from being recommended in 24 to 68 priority questions
George Bonaci VP of Growth, Ramp
Nicole Baer, CMO, Carta
50% cut in production costs, thanks to the elimination of external agencies and manual tasks.
Marcio Arnecke, CMO, Apollo
Why Customers Choose AirOps to Go Beyond Visibility
Watching trends while traffic slips away is not a winning strategy. Only AirOps gives you the system to produce quality content that earns citations.
and agents alike
Get prime placement in AI Search by improving the structure, clarity, and quality of your content.
Brand Kits
Create content that sounds like your brand by weaving in your brand voice, personas, and expertise.
Our experts help brands like Carta and Rippling build workflows and train their teams to move faster with confidence.
What sets AirOps apart from Botify
AirOps is the growth platform for Answer Engine Optimization (AEO) and SEO, built to take your team from visibility data to published content in one system. Botify offers deep technical SEO infrastructure, including enterprise-scale crawling, log file analysis, and edge rendering for bots. AirOps goes beyond monitoring by combining AI visibility tracking, content creation and refresh workflows, direct CMS publishing, and closed-loop measurement so your team can see what moved, what shipped, and what to prioritize next. The result is a single platform where content teams continuously improve performance across AI search and SEO without stitching together separate tools for each step.
What our customers are saying
“AirOps is unlike any other AI tool we’ve seen. We’ve been able to drop our agency and focus on the highest value initiatives in weeks”
Nick Fairbain
VP Growth Marketing, Chime
“Our brand visibility score hit a high of 28% after we refreshed content. We saw a 56% increase in subscriptions in 30 days that corresponds to content engineered for agents."
George Bonaci
VP of Growth and Demand, Ramp
“With AirOps, we grew AI-attributed signups from 2% to over 10% in under a year with zero headcount growth. Just sharper workflows and faster loops.”
Josh Grant
VP of Growth, Webflow
AirOps vs. Botify
Which platform is right for your team?
Track visibility across AI search
AirOps gives your team the complete picture of AI visibility and SEO performance in one place, connecting AI citations across 6+ platforms with Google Search Console (GSC) and Google Analytics 4 (GA4) data per URL. Botify tracks AI visibility across 5 platforms with weekly refresh, but keeps AI data and SEO analytics in separate modules. AirOps Page360 unifies these signals into a single prioritized view so your team can spot pages losing AI citations while gaining organic traffic, and take action from the same screen.
Content creation, refresh & publishing workflows
AirOps surfaces content gaps through Prompt Discovery and Campaigns, then gives your team the tools to act on them: multi-step workflows with conditional logic, Grids for bulk execution across thousands of pages, and direct publishing to 7+ CMS platforms. Botify identifies optimization opportunities through ActionBoard but limits content execution to title and meta description generation through SmartContent, with no workflow builder or native CMS publishing. Your team sets the strategy. Quill runs the execution.
Native integrations
AirOps connects your entire content stack from day one with 30+ native integrations spanning CMS platforms like Webflow and WordPress, SEO tools like Semrush and Ahrefs, analytics through GSC and GA4, project management through Asana and ClickUp, and data warehouses like BigQuery and Snowflake. Botify integrates with roughly 20 tools focused on analytics and communication, including GSC, GA4, Adobe Analytics, Semrush, Slack, and Microsoft Teams. AirOps also offers Model Context Protocol (MCP) connectivity and a Claude Connector with 38+ tools, giving your team a central hub that connects research, execution, and measurement.
SEVERAL CMS platforms
(Webflow, Contentful,
WordPress, Ghost,
and more)
Email and live chat support
AirOps pairs every Enterprise customer with a dedicated Content Engineer and solution architect who help build workflows, train your team, and drive measurable outcomes from day one. Botify provides an SEO Success Manager on all contracts and offers Botify Consulting Advantage for private enterprise enablement, plus Botify Academy for training. AirOps goes further with the Content Engineering Certification, live cohort trainings with 300+ Content Engineers trained to date, a Champions Program community, and a fully managed Offsite service for third-party citation building.
300+ Content Engineers
trained to date with AirOps University
How Chime Increased AI Search Citations 3x with AirOps
Frequently Asked Questions
AirOps vs Profound: Which is better?
Which is better: AirOps or Botify?
AirOps is better for teams that need to turn AI visibility data into published, on-brand content at scale. Botify is better suited for enterprise technical SEO teams focused on crawl optimization, log file analysis, and ensuring bots can find and render pages efficiently.
Botify excels at making your site's infrastructure work for search engines through SpeedWorkers edge rendering, SmartIndex for automated indexation, and AI visibility tracking across 5 platforms. The platform stops short of content creation, publishing, and workflow automation beyond titles and meta descriptions.
AirOps fills that gap by connecting visibility insights to content execution: workflows that create and refresh content, Grids for bulk operations, direct CMS publishing, and closed-loop measurement that ties every action to AI and SEO outcomes.
What features does AirOps offer that Botify does not?
AirOps offers several capabilities Botify lacks:
- Quill, AirOps' AI execution engine, for running Playbooks across content creation, refresh, and optimization with full brand context
- Copilot for conversational AI assistance within the platform, providing on-demand answers and guidance as you work
- Page360 unified view for combining AI citations, GSC clicks, GA4 engagement, and content freshness in one per-URL dashboard
- Prompt Discovery from four intent sources for uncovering the questions buyers ask AI before reaching your site
- Query Fan-outs for revealing the sub-queries AI engines run behind each prompt
- Grids for bulk operations across hundreds of rows with conditional logic and direct CMS publishing
- Brand Kits for centralized brand governance with versioning and MCP-native access
- Knowledge Bases for semantic search across your proprietary documents and data
- AirOps MCP with 38+ tools available in the Claude App Store
- Offsite for managing third-party publisher placements and growing AI brand citation share
- Closed-loop execution that ties every content action back to AI visibility and SEO performance metrics
Does Botify just surface technical issues, or can it execute the fixes?
Botify identifies technical SEO issues through its crawl analysis and surfaces optimization recommendations via ActionBoard. SmartContent can generate optimized titles and meta descriptions automatically. Beyond that, execution requires manual work: exporting recommendations, coordinating with developers, and using third-party tools for content creation or CMS publishing.
AirOps automates the full loop from identification through execution. Workflows pull from AI visibility data, route content through brand governance and human review, and publish directly to your CMS. Campaigns coordinate priorities across your team so nothing stalls between "we found the gap" and "we published the fix." Botify shows you what needs fixing. AirOps builds the system that fixes it at scale.
How do AirOps workflows differ from Botify's automation?
Botify offers automation through pre-built modules: SmartContent generates titles and meta descriptions, SmartIndex handles indexation, SmartLink manages internal linking, and PageWorkers deploys technical changes via edge overlays. These modules are powerful for their specific tasks but do not compose into custom multi-step workflows. Bulk content operations require API access and developer resources.
AirOps Workflow Studio provides a visual builder with conditional branching, loops, human-in-the-loop review checkpoints, and code execution steps. Grids enable bulk execution across hundreds of rows with 30+ tool integrations and direct CMS publishing to 7+ platforms. Power Agents offer pre-built, reusable workflow components that your team can deploy without building from scratch. Every workflow connects to your Brand Kit and Knowledge Bases so output stays consistent at scale.
How does AirOps track AI search visibility compared to Botify?
Both AirOps and Botify track AI visibility across 5 core platforms: ChatGPT, Gemini, Perplexity, Google AI Mode, and Google AI Overviews. AirOps also tracks additional platforms including Claude, bringing the total to 6+.
Botify provides AI visibility data through a dedicated module with weekly refresh cycles. Citation tracking, competitor benchmarking, and sentiment analysis are available, but this data lives separately from Botify's traditional SEO analytics. Teams need to move between modules to connect AI performance with organic search metrics.
AirOps Page360 combines AI citations, GSC clicks, GA4 engagement, content freshness, and Prompt Discovery data into one per-URL view with daily refresh. A page losing AI citations but gaining SEO traffic signals a different action than a page declining in both channels simultaneously. That unified view eliminates the tab-switching and manual correlation that fragment decision-making.
Can AirOps replace both Botify and my content creation tools?
Yes. AirOps replaces the content execution gap that Botify leaves open: workflow orchestration, bulk content creation and refresh, direct CMS publishing to 7+ platforms, brand governance, and team collaboration with unlimited seats on paid plans.
Botify maintains advantages in technical SEO infrastructure that AirOps does not replicate. Enterprise-scale crawl analysis across millions of pages, daily log file analysis with AI bot tracking, SpeedWorkers edge rendering under 300ms, and PageWorkers for deploying technical SEO changes without code are capabilities specific to Botify's architecture.
Teams already using Botify still need separate tools for content workflows, CMS publishing, brand governance, and closed-loop content measurement. AirOps consolidates those requirements into one platform.
What is the pricing difference between AirOps and Botify?
Botify does not publish pricing. Annual contracts are the only option, with estimated costs ranging from $75K to $400K+ per year based on third-party data. There is no free tier, no self-serve option, and no monthly billing. All plans are negotiated through sales.
AirOps offers a free Solo plan (1 user, 20,000 tasks per month) and a Pro plan with unlimited seats and 75,000 tasks that is free to start. Enterprise plans include unlimited everything with dedicated support. All plans provide access to 30+ AI models with bring-your-own-API-key support and no per-user fees on paid plans.
The total cost of ownership difference matters: Botify handles visibility and technical SEO but requires separate tools and budgets for content creation, workflow automation, CMS publishing, and brand governance. AirOps combines visibility tracking with content workflows, reducing the number of subscriptions your team manages.
How hard is Botify to operationalize day to day?
Botify requires significant operational overhead beyond its core crawl and visibility modules. Bulk content operations need API access and developer resources. Custom workflow automation requires third-party tools at additional cost. CMS publishing is limited to Shopify overlays through PageWorkers, with no native publishing to other platforms. Team collaboration scales with your contract size, and analytics are fragmented across separate modules for technical SEO, AI visibility, and performance data.
Botify excels at technical SEO infrastructure: enterprise-scale crawling, log file analysis, edge rendering, and automated indexation across massive sites. AirOps excels at content operations: Grids for bulk execution, Workflow Studio for multi-step content pipelines, native CMS publishing, unlimited seats on paid plans, and Page360 for unified analytics. Botify tells you what to optimize; AirOps provides the infrastructure to execute at scale.
Does Botify support offsite AI visibility optimization?
No. Botify focuses exclusively on on-site optimization: making your own pages crawlable, indexable, renderable, and visible to AI engines. There is no capability for tracking or influencing how third-party sources mention your brand in AI search results.
This matters because large language models (LLMs) build brand narratives from consensus between what a brand says about itself and what others say about it. The majority of brand discovery in AI search happens through third-party sources, not brand-owned pages. AirOps Offsite provides citation discovery, third-party publisher placement, and AI visibility measurement across external sources, covering the offsite half of AI search that on-site-only platforms miss.