AirOps vs. Frase

Frase writes content. AirOps builds the content engine that wins AI search and SEO.

Track AI visibility and SEO performance in one unified dashboard, not separate views stitched together manually

Execute multi-step content workflows at scale without leaving your CMS or adding developer resources

Ground AI in your brand voice and proprietary data through centralized Brand Kits and Knowledge Bases

Book a Demo
Rated 4.6/5
Insights
Action
JOIN THE BEST BRANDS IN THE WORLD WINNING ON AIROPS
6% increase in AI-atttributed signups in days

Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT

Read more
Case study
3x increase in AI search citations

Chime went from being recommended in 24 to 68 priority questions

Read more
Case study
"The quality of our content since using Air Ops has honestly increased pretty significantly. "

George Bonaci VP of Growth, Ramp

Read more
Case study
"AirOps isn’t just about velocity. It’s allowing us to scale without losing our brand’s human touch."

Nicole Baer, CMO, Carta

Read more
Case study
How To Use AirOps for Reddit with Connor Beaulieu of LegalZoom

Webinar

Read more
Case study
How Docebo Captured a 25% Share of Voice Lead with AirOps

50% cut in production costs, thanks to the elimination of external agencies and manual tasks.

Read more
Case study
“As CMO at Apollo.io, I've witnessed firsthand how AI is transforming marketing from a cost center into a precision revenue engine.”

Marcio Arnecke, CMO, Apollo

Read more
Case study

Why Customers Choose AirOps to Go Beyond Visibility

Watching trends while traffic slips away is not a winning strategy. Only AirOps gives you the system to produce quality content that earns citations.

Win over humans
and agents alike

Get prime placement in AI Search by improving the structure, clarity, and quality of your content.

Fuel better content with
Brand Kits

Create content that sounds like your brand by weaving in your brand voice, personas, and expertise.

Content engineers, working alongside your team

Our experts help brands like Carta and Rippling build workflows and train their teams to move faster with confidence.

Book A Demo

What sets AirOps apart from Frase

AirOps is built to help teams execute content operations at scale, not just optimize individual pages. While Frase focuses on prescriptive on-page guidance for writers, AirOps combines unified analytics with multi-step workflow orchestration and bulk content operations so teams can continuously create, refresh, and optimize performance across AI search and SEO in one system.

Capabilities
Track visibility across AI search
Benchmark competitors in AI search
Analyze AI citations and sentiment
Track AI visibility, SEO, and conversions in one dashboard
Identify content gaps and opportunities

AI Visibility Action Center

Content creation, refresh, and publishing
workflows
Publish content directly to CMS platforms
7 Platforms
1 platform
Manage brand through a centralized system
Access SEO tools natively
Sync with project management tools
Track and optimize offsite AI visibility

What our customers are saying

“AirOps is unlike any other AI tool we’ve seen. We’ve been able to drop our agency and focus on the highest value initiatives 
in weeks”

Nick Fairbain

VP Growth Marketing, Chime

“Our brand visibility score hit a high of 28% after we refreshed content. We saw a 56% increase in subscriptions in 30 days that corresponds to content engineered for agents."

George Bonaci

VP of Growth and Demand, Ramp

“With AirOps, we grew AI-attributed signups from 2% to over 10% in under a year with zero headcount growth. Just sharper workflows and faster loops.”

Josh Grant

VP of Growth, Webflow

Ready to Win in AI Search

Schedule a demo to get your AEO visibility audit and learn how to boost your performance across ChatGPT, Gemini, and Perplexity.

Book a Demo

AirOps vs Frase:
Which platform is right for your team?

Search VISIBILITY

AirOps gives you unified AI and SEO visibility. Frase splits it across tools.

Frase tracks AI visibility through a separate add-on (AI Catalyst) while SEO data lives elsewhere. AirOps Page360 unifies AI citations, search performance, and web analytics in one view. No toggling, no stitching.

Features
AI platforms tracked
5+
8
AI search visibility
Unified AI visibility, SEO, and web analytics dashboard
Content opportunity prioritization

Fix/Boost/Fill framework tied to GSC data

AI offsite visibility and optimization
WORKFLOW AUTOMATION

AirOps takes you from insight to published content. Frase stops at the draft.

Frase gives you a writing interface and a content score, but execution stays manual. AirOps connects opportunity identification directly to workflow automation, human review, and CMS publishing, so teams can act on insights at scale without tool switching.

Features
Content creation, refresh & publishing
workflows
Power Agents

Pre-built, reusable

workflow components

Multi-step content workflow
Centralized brand context hub

Frase supports brand voice via uploaded writing samples and basic content rules, but lacks hierarchical governance

Centralized knowledge bases
Real-time collaboration
integrations

AirOps connects with your entire modern stack. Frase is built for writers, not teams.

Frase covers the writing workflow with WordPress, Webflow, and a Google Docs add-on. AirOps integrates across 7 CMS platforms, data warehouses, SEO tools, project management systems, and analytics, ready out of the box with no developer handoffs required.

Features
Native integrations
4
MCP / Claude Connector
Data warehouses

BigQuery,

Snowflake,

Postgres

CMS integrations

SEVERAL CMS platforms

(Webflow, Contentful,

WordPress, Ghost,

and more)

WordPress, Webflow, and Sanity. Contentful, ContentStack, Ghost, and Strapi

Web analytics

Google Analytics and

Google Search Console

Google Search Console only

SEO research tools

SEMrush, Ahrefs,

Moz, and more

Project management tools

Asana, ClickUp,

Airtable, Notion,

and more

Support AND Enablement

AirOps embeds expertise into your team. Frase manages your account, not your outcomes.

Frase offers a dedicated account manager on enterprise plans. AirOps goes further by embedding solution architects and content engineers directly into your workflow, running live cohort training, and delivering fully managed execution services when your team needs output, not just direction.

Features
Email and live chat support
Embedded content engineer / solution architect
Fully managed Offsite service
Private enterprise enablement
Live cohort trainings

300+ Content Engineers

trained to date

How Webflow scaled content 5x in days with AirOps

Frequently Asked Questions

AirOps vs Frase: Which is better?
What features does AirOps offer that Frase does not?
Does Frase just surface opportunities, or can it actually execute the fixes?
How do AirOps workflows differ from Frase's automation?
How does AirOps track AI search visibility compared to Frase?
Can AirOps replace both Frase and my workflow tools?
What's the pricing difference between AirOps and Frase?
How hard is Frase to operationalize day to day?