AirOps vs. Scrunch

Scrunch monitors AI search. AirOps turns insight into content that wins AI search & SEO.

Monitor AI visibility and create optimized content automatically

Scale operations with bulk workflows and direct CMS publishing

Ensure brand consistency with centralized governance and knowledge bases

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Rated 4.6/5
Insights
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JOIN THE BEST BRANDS IN THE WORLD WINNING ON AIROPS
6% increase in AI-atttributed signups in days

Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT

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Case study
3x increase in AI search citations

Chime went from being recommended in 24 to 68 priority questions

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Case study
"The quality of our content since using Air Ops has honestly increased pretty significantly. "

George Bonaci VP of Growth, Ramp

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Case study
"AirOps isn’t just about velocity. It’s allowing us to scale without losing our brand’s human touch."

Nicole Baer, CMO, Carta

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Case study
How To Use AirOps for Reddit with Connor Beaulieu of LegalZoom

Webinar

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Case study
How Docebo Captured a 25% Share of Voice Lead with AirOps

50% cut in production costs, thanks to the elimination of external agencies and manual tasks.

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Case study
“As CMO at Apollo.io, I've witnessed firsthand how AI is transforming marketing from a cost center into a precision revenue engine.”

Marcio Arnecke, CMO, Apollo

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Case study

Why Customers Choose AirOps to Go Beyond Visibility

Watching trends while traffic slips away is not a winning strategy. Only AirOps gives you the system to produce quality content that earns citations.

Win over humans
and agents alike

Get prime placement in AI Search by improving the structure, clarity, and quality of your content.

Fuel better content with
Brand Kits

Create content that sounds like your brand by weaving in your brand voice, personas, and expertise.

Content engineers, working alongside your team

Our experts help brands like Carta and Rippling build workflows and train their teams to move faster with confidence.

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What sets AirOps apart from Scrunch

AirOps is built to help teams act on AI search insights, not just measure them. While Scrunch focuses on visibility and reporting, AirOps combines analytics with automated content creation, refresh, and optimization workflows so teams can continuously improve performance across AI search and SEO in one system.

Capabilities
AI search visibility tracking
Competitor benchmarking
Citation and sentiment analysis
Unified AI visibility, SEO, and web analytics dashboard

AI ONLY

Content opportunity prioritization

Content Optimizer

Content creation, refresh, and publishing
workflows
Publish content directly to CMS platforms
7 Platforms
Centralized brand identity management
Access SEO tools natively
Sync with project management tools
AI offsite visibility and optimization

What our customers are saying

“AirOps is unlike any other AI tool we’ve seen. We’ve been able to drop our agency and focus on the highest value initiatives 
in weeks”

Nick Fairbain

VP Growth Marketing, Chime

“Our brand visibility score hit a high of 28% after we refreshed content. We saw a 56% increase in subscriptions in 30 days that corresponds to content engineered for agents."

George Bonaci

VP of Growth and Demand, Ramp

“With AirOps, we grew AI-attributed signups from 2% to over 10% in under a year with zero headcount growth. Just sharper workflows and faster loops.”

Josh Grant

VP of Growth, Webflow

Ready to Win in AI Search

Schedule a demo to get your AEO visibility audit and learn how to boost your performance across ChatGPT, Gemini, and Perplexity.

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AirOps vs Scrunch:
Which platform is right for your team?

Search VISIBILITY

AirOps gives you the complete picture: AI visibility and SEO in one place

Scrunch provides strong AI monitoring but keeps SEO, analytics, and AI citations siloed. AirOps' Page360 unifies GSC, GA4, and AI signals into one prioritized roadmap, plus gives you control with 20+ models and BYO API keys.

Features
AI platforms tracked
5+
5+
AI search visibility
Unified AI visibility, SEO, and web analytics dashboard
Content opportunity prioritization

Page Optimizer

AI offsite visibility and optimization
WORKFLOW AUTOMATION

Don’t just find gaps.
Take action with AirOps.

Scrunch provides only recommendations. AirOps orchestrates multi-step workflows across thousands of pages, publishing directly to your CMS, with your data and brand seamlessly integrated.

Features
Content creation, refresh & publishing
workflows
Power Agents

Pre-built, reusable

workflow components

Multi-step content workflow
Centralized brand context hub
Centralized knowledge bases
Real-time collaboration
integrations

Connect AirOps with your entire stack from day one

Scrunch offers GA4 and CDN integrations. AirOps connects your entire stack (7 CMSs, Claude Connector, data warehouses, SEO tools) with built-in collaboration, version control, and approval workflows for seamless team execution.

Features
Native integrations
~3
MCP / Claude Connector
Data warehouses

BigQuery,

Snowflake,

Postgres

CMS integrations

SEVERAL CMS platforms

(Webflow, Contentful,

WordPress, Ghost,

and more)

Web analytics

Google Analytics and

Google Search Console

Google Analytics only

SEO research tools

SEMrush, Ahrefs,

Moz, and more

Project management tools

Asana, ClickUp,

Airtable, Notion,

and more

Support AND Enablement

AirOps pairs hands-on support with built-in enablement

We don't just manage the help desk. Our solution architects, content engineers, and live training programs build lasting capability across your entire team, plus fully managed offsite services when you need them.

Features
Email and live chat support
Embedded content engineer / solution architect
Fully managed Offsite service
Private enterprise enablement
Live cohort trainings

300+ Content Engineers

trained to date

How Webflow scaled content 5x in days with AirOps

Frequently Asked Questions

AirOps vs Scrunch: Which is better?
What features does AirOps offer that Scrunch does not?
Does Scrunch just show AI visibility data, or can it help me fix the problem?
How do AirOps refresh workflows differ from Scrunch?
How does AirOps track AI search visibility compared to Scrunch?
Can AirOps replace both Scrunch and my content creation tools?
What's the pricing difference between AirOps and Scrunch?
How hard is Scrunch to operationalize day to day?