AirOps vs. SEMRUSH

Semrush gives you the insights. AirOps build the system to win AI search and SEO.

Page360 unifies AI citations, SEO rankings, and actual traffic per URL

Grid and Workflows execute bulk operations without exports or developer resources

Publish directly to several CMS platforms with brand context and quality checks

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Rated 4.6/5
Insights
Action
JOIN THE BEST BRANDS IN THE WORLD WINNING ON AIROPS
6% increase in AI-atttributed signups in days

Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT

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Case study
3x increase in AI search citations

Chime went from being recommended in 24 to 68 priority questions

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Case study
"The quality of our content since using Air Ops has honestly increased pretty significantly. "

George Bonaci VP of Growth, Ramp

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Case study
"AirOps isn’t just about velocity. It’s allowing us to scale without losing our brand’s human touch."

Nicole Baer, CMO, Carta

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Case study
How To Use AirOps for Reddit with Connor Beaulieu of LegalZoom

Webinar

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Case study
How Docebo Captured a 25% Share of Voice Lead with AirOps

50% cut in production costs, thanks to the elimination of external agencies and manual tasks.

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Case study
“As CMO at Apollo.io, I've witnessed firsthand how AI is transforming marketing from a cost center into a precision revenue engine.”

Marcio Arnecke, CMO, Apollo

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Why Customers Choose AirOps to Go Beyond Visibility

Watching trends while traffic slips away is not a winning strategy. Only AirOps gives you the system to produce quality content that earns citations.

Win over humans
and agents alike

Get prime placement in AI Search by improving the structure, clarity, and quality of your content.

Fuel better content with
Brand Kits

Create content that sounds like your brand by weaving in your brand voice, personas, and expertise.

Content engineers, working alongside your team

Our experts help brands like Carta and Rippling build workflows and train their teams to move faster with confidence.

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What sets AirOps apart from Semrush

AirOps is built to execute content operations at scale, not just track visibility. While Semrush provides keyword databases and multi-channel analytics, AirOps combines unified performance tracking with workflow automation and bulk publishing so teams can create, refresh, and optimize content without exports or tool switching.

Capabilities
Track visibility across AI search
Benchmark competitors in AI search
Analyze AI citations and sentiment
Track AI visibility, SEO, and conversions in one dashboard
Identify content gaps and opportunities
Content creation, refresh, and publishing
workflows
Publish content directly to CMS platforms
7 Platforms
1 Platform
Manage brand through a centralized system
Access SEO tools natively
Sync with project management tools
Track and optimize offsite AI visibility

What our customers are saying

“AirOps is unlike any other AI tool we’ve seen. We’ve been able to drop our agency and focus on the highest value initiatives 
in weeks”

Nick Fairbain

VP Growth Marketing, Chime

“Our brand visibility score hit a high of 28% after we refreshed content. We saw a 56% increase in subscriptions in 30 days that corresponds to content engineered for agents."

George Bonaci

VP of Growth and Demand, Ramp

“With AirOps, we grew AI-attributed signups from 2% to over 10% in under a year with zero headcount growth. Just sharper workflows and faster loops.”

Josh Grant

VP of Growth, Webflow

Ready to Win in AI Search

Schedule a demo to get your AEO visibility audit and learn how to boost your performance across ChatGPT, Gemini, and Perplexity.

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AirOps vs Semrush:
Which platform is right for your team?

Search VISIBILITY

AirOps unifies AI visibility and SEO performance in one dashboard

Semrush forces you to navigate between AI Visibility Toolkit and Position Tracking tools, then estimate traffic from panel data. AirOps Page360 unifies actual GSC clicks, GA4 engagement, and AI citations in one dashboard per URL.

Features
AI platforms tracked
5+
5+
AI search visibility
Unified AI visibility, SEO, and web analytics dashboard
Content opportunity prioritization

surfaces alerts but lacks unified Opportunities Engine

AI offsite visibility and optimization

no dedicated Community Engagement

WORKFLOW AUTOMATION

AirOps orchestrates multi-step content operations without exporting data to spreadsheets

Semrush Content Toolkit follows one path: research, brief, write, optimize. Complex operations require exporting data to spreadsheets or Zapier. AirOps Grid and Workflows handle conditional logic, bulk operations, and CMS publishing natively without exports.

Features
Content creation, refresh & publishing
workflows

linear workflow ONLY

Power Agents

Pre-built, reusable

workflow components

Multi-step content workflow
Centralized brand context hub

Supports up to 50 Brand Voices via uploaded writing samples

Centralized knowledge bases
Real-time collaboration
integrations

AirOps connects your entire martech stack from day one

Semrush integrates deeply with Google Analytics, Search Console, and social media but requires App Center partners or APIs for CMS publishing and data warehouses. AirOps provides 30+ native integrations including 7 CMS platforms and SQL databases.

Features
Native integrations
~8-10
MCP / Claude Connector
Data warehouses

BigQuery,

Snowflake,

Postgres

CMS integrations

SEVERAL CMS platforms

(Webflow, Contentful,

WordPress, Ghost,

and more)

WORDPRESS VIA CONTENT Toolkit ONLY

Web analytics

Google Analytics and

Google Search Console

Google Analytics and Google Search Console

SEO research tools

SEMrush, Ahrefs,

Moz, and more

Project management tools

Asana, ClickUp,

Airtable, Notion,

and more

Support AND Enablement

AirOps pairs hands-on support with built-in enablement

Semrush Academy provides excellent free training but support is webform-only unless you pay for priority tiers. AirOps pairs live chat and private Slack channels with embedded content engineers, cohort trainings, and fully managed offsite services.

Features
Email and live chat support

Support via online webform and email only

Embedded content engineer / solution architect
Fully managed Offsite service
Private enterprise enablement

dedicated onboarding support

Live cohort trainings

300+ Content Engineers

trained to date

Semrush Academy

How Webflow scaled content 5x in days with AirOps

Frequently Asked Questions

AirOps vs Semrush: Which is better?
What features does AirOps offer that Semrush does not?
Does Semrush just show optimization scores, or can it actually automate the fixes?
How do AirOps workflows differ from Semrush's automation?
How does AirOps track AI search visibility compared to Semrush?
Can AirOps replace both Semrush and my content creation tools?
What's the pricing difference between AirOps and Semrush?
How hard is Semrush to operationalize day to day?
Can I use both platforms together?