AirOps vs. Surfer SEO

Surfer SEO writes content. AirOps builds the content engine that wins AI search and SEO.

Track AI visibility and SEO performance in one unified dashboard, not separate tools

Execute multi-step content workflows at scale without Zapier or developer resources

Keep content on-brand with centralized Brand Kits and Knowledge Bases

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Rated 4.6/5
Insights
Action
JOIN THE BEST BRANDS IN THE WORLD WINNING ON AIROPS
6% increase in AI-atttributed signups in days

Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT

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Case study
3x increase in AI search citations

Chime went from being recommended in 24 to 68 priority questions

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Case study
"The quality of our content since using Air Ops has honestly increased pretty significantly. "

George Bonaci VP of Growth, Ramp

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Case study
"AirOps isn’t just about velocity. It’s allowing us to scale without losing our brand’s human touch."

Nicole Baer, CMO, Carta

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Case study
How To Use AirOps for Reddit with Connor Beaulieu of LegalZoom

Webinar

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Case study
How Docebo Captured a 25% Share of Voice Lead with AirOps

50% cut in production costs, thanks to the elimination of external agencies and manual tasks.

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“As CMO at Apollo.io, I've witnessed firsthand how AI is transforming marketing from a cost center into a precision revenue engine.”

Marcio Arnecke, CMO, Apollo

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Why Customers Choose AirOps to Go Beyond Visibility

Watching trends while traffic slips away is not a winning strategy. Only AirOps gives you the system to produce quality content that earns citations.

Win over humans
and agents alike

Get prime placement in AI Search by improving the structure, clarity, and quality of your content.

Fuel better content with
Brand Kits

Create content that sounds like your brand by weaving in your brand voice, personas, and expertise.

Content engineers, working alongside your team

Our experts help brands like Carta and Rippling build workflows and train their teams to move faster with confidence.

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What sets AirOps apart from Surfer SEO

AirOps is built to help teams execute content operations at scale, not just optimize individual pages. While Surfer SEO focuses on prescriptive on-page guidance for writers, AirOps combines unified analytics with multi-step workflow orchestration and bulk content operations so teams can continuously create, refresh, and optimize performance across AI search and SEO in one system.

Capabilities
Track visibility across AI search
Benchmark competitors in AI search
Analyze AI citations and sentiment
Track AI visibility, SEO, and conversions in one dashboard

not unified

Identify content gaps and opportunities
Content creation, refresh, and publishing
workflows
Publish content directly to CMS platforms
7 Platforms
3 platforms
Manage brand through a centralized system

Brand knowledge, Custom Voice Template

Access SEO tools natively
Sync with project management tools
Track and optimize offsite AI visibility

What our customers are saying

“AirOps is unlike any other AI tool we’ve seen. We’ve been able to drop our agency and focus on the highest value initiatives 
in weeks”

Nick Fairbain

VP Growth Marketing, Chime

“Our brand visibility score hit a high of 28% after we refreshed content. We saw a 56% increase in subscriptions in 30 days that corresponds to content engineered for agents."

George Bonaci

VP of Growth and Demand, Ramp

“With AirOps, we grew AI-attributed signups from 2% to over 10% in under a year with zero headcount growth. Just sharper workflows and faster loops.”

Josh Grant

VP of Growth, Webflow

Ready to Win in AI Search

Schedule a demo to get your AEO visibility audit and learn how to boost your performance across ChatGPT, Gemini, and Perplexity.

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AirOps vs Surfer SEO:
Which platform is right for your team?

Search VISIBILITY

AirOps gives you the complete picture: AI visibility and SEO in one place

Surfer SEO splits performance across separate tools and locks you into their blended AI models. AirOps Page360 unifies SEO, analytics, and AI citations in one view, plus gives you control over 20+ models and your own API keys.

Features
AI platforms tracked
5+
3+
AI search visibility
Unified AI visibility, SEO, and web analytics dashboard
Content opportunity prioritization
AI offsite visibility and optimization
WORKFLOW AUTOMATION

From insights to execution in
one platform without exports or switching tools.

Surfer's one-click fixes and API endpoints handle simple tasks, but multi-step workflows require Zapier or developer resources. AirOps native workflow builder and Grids let teams orchestrate complex content operations at scale without technical handoffs.

Features
Content creation, refresh & publishing
workflows

Automation via Zapier + API endpoints, no native builder

Power Agents

Pre-built, reusable

workflow components

Multi-step content workflow
Centralized brand context hub

Brand knowledge, Custom Voice Template

Centralized knowledge bases
Real-time collaboration
integrations

Connect AirOps with your entire stack from day one

With 30+ native integrations across data warehouses, CMS platforms, and marketing tools, AirOps is the central hub where teams execute and ship optimizations. No data exports or platform switching required.

Features
Native integrations
~4
MCP / Claude Connector
Data warehouses

BigQuery,

Snowflake,

Postgres

CMS integrations

SEVERAL CMS platforms

(Webflow, Contentful,

WordPress, Ghost,

and more)

3 CMS Platforms (WordPress, Google Docs, Contentful)

Web analytics

Google Analytics and

Google Search Console

Google Search Console only

SEO research tools

SEMrush, Ahrefs,

Moz, and more

SEMrush only

Project management tools

Asana, ClickUp,

Airtable, Notion,

and more

Support AND Enablement

AirOps pairs hands-on support with built-in enablement

We don't just manage the help desk. Our solution architects, content engineers, and live training programs build lasting capability across your entire team, plus fully managed offsite services when you need them.

Features
Email and live chat support
Embedded content engineer / solution architect
Fully managed Offsite service
Private enterprise enablement
Live cohort trainings

300+ Content Engineers

trained to date

How Webflow scaled content 5x in days with AirOps

Frequently Asked Questions

AirOps vs Surfer SEO: Which is better?
What features does AirOps offer that Surfer SEO does not?
Does Surfer SEO just show optimization scores, or can it actually automate the fixes?
How do AirOps workflows differ from Surfer SEO's automation?
How does AirOps track AI search visibility compared to Surfer SEO?
Can AirOps replace both Surfer SEO and my content creation tools?
What's the pricing difference between AirOps and Surfer SEO?
How hard is Surfer SEO to operationalize day to day?