Frase writes content. AirOps builds the content engine that wins AI search and SEO.
- Track AI visibility and SEO performance in one unified dashboard, not separate views stitched together manually
- Execute multi-step content workflows at scale without leaving your CMS or adding developer resources
- Ground AI in your brand voice and proprietary data through centralized Brand Kits and Knowledge Bases
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Chime went from being recommended in 24 to 68 priority questions
George Bonaci VP of Growth, Ramp
Nicole Baer, CMO, Carta
50% cut in production costs, thanks to the elimination of external agencies and manual tasks.
Marcio Arnecke, CMO, Apollo
Why Customers Choose AirOps to Go Beyond Visibility
Watching trends while traffic slips away is not a winning strategy. Only AirOps gives you the system to produce quality content that earns citations.
and agents alike
Get prime placement in AI Search by improving the structure, clarity, and quality of your content.
Brand Kits
Create content that sounds like your brand by weaving in your brand voice, personas, and expertise.
Our experts help brands like Carta and Rippling build workflows and train their teams to move faster with confidence.
What sets AirOps apart from Frase
AirOps is built to help teams execute content operations at scale, not just optimize individual pages. While Frase focuses on prescriptive on-page guidance for writers, AirOps combines unified analytics with multi-step workflow orchestration and bulk content operations so teams can continuously create, refresh, and optimize performance across AI search and SEO in one system.
What our customers are saying
“AirOps is unlike any other AI tool we’ve seen. We’ve been able to drop our agency and focus on the highest value initiatives in weeks”
Nick Fairbain
VP Growth Marketing, Chime
“Our brand visibility score hit a high of 28% after we refreshed content. We saw a 56% increase in subscriptions in 30 days that corresponds to content engineered for agents."
George Bonaci
VP of Growth and Demand, Ramp
“With AirOps, we grew AI-attributed signups from 2% to over 10% in under a year with zero headcount growth. Just sharper workflows and faster loops.”
Josh Grant
VP of Growth, Webflow
AirOps vs. Frase
Which platform is right for your team?
AirOps gives you unified AI and SEO visibility. Frase splits it across tools.
Frase tracks AI visibility through a separate add-on (AI Catalyst) while SEO data lives elsewhere. AirOps Page360 unifies AI citations, search performance, and web analytics in one view. No toggling, no stitching.
AirOps takes you from insight to published content. Frase stops at the draft.
Frase gives you a writing interface and a content score, but execution stays manual. AirOps connects opportunity identification directly to workflow automation, human review, and CMS publishing, so teams can act on insights at scale without tool switching.
Pre-built, reusable
workflow components
AirOps connects with your entire modern stack. Frase is built for writers, not teams.
Frase covers the writing workflow with WordPress, Webflow, and a Google Docs add-on. AirOps integrates across 7 CMS platforms, data warehouses, SEO tools, project management systems, and analytics, ready out of the box with no developer handoffs required.
SEVERAL CMS platforms
(Webflow, Contentful,
WordPress, Ghost,
and more)
AirOps embeds expertise into your team. Frase manages your account, not your outcomes.
Frase offers a dedicated account manager on enterprise plans. AirOps goes further by embedding solution architects and content engineers directly into your workflow, running live cohort training, and delivering fully managed execution services when your team needs output, not just direction.
How Webflow scaled content 5x in days with AirOps
Frequently Asked Questions
Which is better: AirOps or Frase?
AirOps is better for teams that need to scale SEO and AEO content operations with automated workflows and unified analytics. Frase is better suited for individual writers and small content teams who need a streamlined writing and optimization interface, but it lacks the execution layer required to turn insights into content at speed and scale.
What features does AirOps offer that Frase does not?
AirOps offers several capabilities Frase lacks: a visual workflow builder for multi-step content pipelines with branching logic and human review checkpoints, Grids for bulk content operations accessible to non-developers, Brand Kits with segmentation by product lines, audiences, and regions, Knowledge Bases for grounding AI outputs in proprietary data and documents, 7 native CMS integrations (Webflow, WordPress, Contentful, Ghost, Sanity, Strapi, ContentStack), Page360 unified analytics combining AI citations, GSC, and GA4, and 20+ AI model options with bring-your-own-API-key support.
Does Frase just surface opportunities, or can it actually execute the fixes?
Frase surfaces what needs fixing through its Content Opportunities feed and Fix/Boost/Fill framework, but content creation and publishing still require manual effort. There is no workflow automation layer connecting identified opportunities to content execution or CMS publishing. AirOps automates the full loop: Page360 identifies underperforming pages, workflows generate refreshed content, human review checkpoints validate quality, and Grids publish updates directly to your CMS. Frase tells you what to fix. AirOps builds the system that fixes it.
How do AirOps workflows differ from Frase's automation?
Frase's Agent executes tasks like SERP analysis, outline generation, and article drafting through natural language commands, but each session is isolated with no reusable logic, bulk row processing, or CMS publishing built in. Content execution beyond single-article drafting requires manual effort or external tools. AirOps provides a visual workflow builder for creating multi-step content pipelines with branching logic, iteration, error handling, and built-in human review steps, then executes them at scale through Grids. Grids give teams a spreadsheet-like interface to process hundreds of rows simultaneously and publish directly to their CMS without developer resources.
How does AirOps track AI search visibility compared to Frase?
Both platforms track AI search visibility. Frase monitors 8 AI platforms with daily updates and share-of-voice reporting. AirOps tracks 5 core platforms but provides a unified view through Page360, which combines AI citation signals, Google Search Console data, and GA4 engagement metrics in one place. Frase presents AI tracking and SEO data in separate views with no web analytics layer, meaning prioritization requires manually reconciling signals across tools. Page360's unified approach surfaces high-impact opportunities that would be invisible when looking at those signals separately.
Can AirOps replace both Frase and my content creation tools?
Yes. AirOps replaces multiple tools by combining AI and SEO visibility tracking, workflow orchestration, bulk content operations, 7 native CMS integrations, and team collaboration in one system. Teams using Frase still need separate tools for content workflow automation, bulk publishing operations, and connecting to most modern CMS and data platforms. AirOps handles all of this natively.
What is the pricing difference between AirOps and Frase?
Frase offers transparent tiered pricing starting at $39/month, making it accessible for individuals and small teams. However, AI tracking platform coverage scales by plan tier and key capabilities like programmatic SEO and advanced governance require higher plans, making total cost less predictable as requirements grow.
AirOps offers tiered pricing with a freemium Insights plan to get started, and Pro and Enterprise plans that include team collaboration. AirOps combines visibility tracking and content workflows, reducing or eliminating the need for separate subscriptions across analytics, automation, and CMS tools. Task-based billing and bring-your-own-model-key support give teams granular cost control as they scale.
The real difference: Frase prices for writing assistance. AirOps gives you the system to measure, act, and compound results at a lower total cost of ownership as your content operations grow.
How hard is Frase to operationalize day to day?
Frase is designed for speed and simplicity, and individual writers can move from keyword to draft quickly. But for teams running content at scale, the limitations surface fast: no grid-based bulk execution, no multi-step workflow logic, no native connection to most CMS platforms, and no unified analytics layer. Content operations beyond single-article production require additional tools and manual coordination. AirOps is built for daily team operations with a visual workflow builder, Grids for bulk content management, 7 native CMS integrations, and collaboration features included from day one.