Scrunch monitors AI search. AirOps turns insight into content that wins AI search & SEO.
- Monitor AI visibility and create optimized content automatically
- Scale operations with bulk workflows and direct CMS publishing
- Ensure brand consistency with centralized governance and knowledge bases
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Chime went from being recommended in 24 to 68 priority questions
George Bonaci VP of Growth, Ramp
Nicole Baer, CMO, Carta
50% cut in production costs, thanks to the elimination of external agencies and manual tasks.
Marcio Arnecke, CMO, Apollo
Why Customers Choose AirOps to Go Beyond Visibility
Watching trends while traffic slips away is not a winning strategy. Only AirOps gives you the system to produce quality content that earns citations.
and agents alike
Get prime placement in AI Search by improving the structure, clarity, and quality of your content.
Brand Kits
Create content that sounds like your brand by weaving in your brand voice, personas, and expertise.
Our experts help brands like Carta and Rippling build workflows and train their teams to move faster with confidence.
What sets AirOps apart from Scrunch
AirOps is built to help teams act on AI search insights, not just measure them. While Scrunch focuses on visibility and reporting, AirOps combines analytics with automated content creation, refresh, and optimization workflows so teams can continuously improve performance across AI search and SEO in one system.
What our customers are saying
“AirOps is unlike any other AI tool we’ve seen. We’ve been able to drop our agency and focus on the highest value initiatives in weeks”
Nick Fairbain
VP Growth Marketing, Chime
“Our brand visibility score hit a high of 28% after we refreshed content. We saw a 56% increase in subscriptions in 30 days that corresponds to content engineered for agents."
George Bonaci
VP of Growth and Demand, Ramp
“With AirOps, we grew AI-attributed signups from 2% to over 10% in under a year with zero headcount growth. Just sharper workflows and faster loops.”
Josh Grant
VP of Growth, Webflow
AirOps vs. Scrunch
Which platform is right for your team?
AirOps gives you the complete picture: AI visibility and SEO in one place
Scrunch provides strong AI monitoring but keeps SEO, analytics, and AI citations siloed. AirOps' Page360 unifies GSC, GA4, and AI signals into one prioritized roadmap, plus gives you control with 20+ models and BYO API keys.
Don't just find gaps. Take action with AirOps.
Scrunch provides only recommendations. AirOps orchestrates multi-step workflows across thousands of pages, publishing directly to your CMS, with your data and brand seamlessly integrated.
Pre-built, reusable
workflow components
Connect AirOps with your entire stack from day one
Scrunch offers GA4 and CDN integrations. AirOps connects your entire stack (7 CMSs, Claude Connector, data warehouses, SEO tools) with built-in collaboration, version control, and approval workflows for seamless team execution.
SEVERAL CMS platforms
(Webflow, Contentful,
WordPress, Ghost,
and more)
AirOps pairs hands-on support with built-in enablement
We don't just manage the help desk. Our solution architects, content engineers, and live training programs build lasting capability across your entire team, plus fully managed offsite services when you need them.
How Webflow scaled content 5x in days with AirOps
Frequently Asked Questions
Which is better: AirOps or Scrunch?
AirOps is better for teams that need to create, refresh, and scale high-quality SEO and AEO content with full workflow automation. Scrunch is suited for visibility monitoring but lacks the execution capabilities required to prioritize, create, and operationalize insights at scale.
What features does AirOps offer that Scrunch does not?
AirOps offers several capabilities Scrunch lacks:
- Content creation & refresh workflows with multi-step automation and human review checkpoints
- Grid for bulk content operations across thousands of pages
- Brand Kits for centralized voice, guardrails, and persona management
- Knowledge Bases for grounding content in proprietary data via semantic search
- Several CMS integrations for direct publishing (Webflow, WordPress, Shopify, etc.)
- Power Agents for pre-built, reusable workflow components
- Page360 unified performance intelligence combining AI citations, GSC, and GA4
- Real-time collaboration with version history, comments, and approval workflows
Does Scrunch just show AI visibility data, or can it help me fix the problem?
Scrunch shows you where you're visible (or not) in AI search through dashboards and CSV exports. AirOps goes further by automating the entire fix: Page360 identifies underperforming pages, workflows generate optimized content using your brand context, and direct CMS integrations publish updates automatically. Scrunch tells you what's broken; AirOps fixes it.
How do AirOps refresh workflows differ from Scrunch?
AirOps automates the full content refresh workflow: from identifying underperforming pages in Page360 to rewriting with Brand Kits and Knowledge Bases, optimizing for AI citations, and publishing directly to your CMS. Scrunch provides a Page Optimizer with content recommendations but lacks a native workflow engine, leaving teams to manually export data, create content separately, and publish outside the platform.
How does AirOps track AI search visibility compared to Scrunch?
Both platforms track AI citations, but AirOps provides 360° visibility through Page360, unifying AI search citations, Google Search Console metrics, and Google Analytics engagement data in a single page-level view for prioritization. Scrunch offers strong AI monitoring with a separate "AI Traffic" tab via GA4 integration, but lacks a unified interface that combines AI signals with SEO and analytics data to create a prioritized content roadmap.
Can AirOps replace both Scrunch and my content creation tools?
Yes. AirOps replaces multiple tools by combining AI visibility tracking (like Scrunch), content creation workflows with Brand Kits and Knowledge Bases, bulk execution via Grid, direct CMS publishing (7+ platforms), SEO tool integration (Semrush, Ahrefs), and team collaboration with version control in one system. Teams using Scrunch still need separate tools for content briefs, creation, optimization, review, and publishing. AirOps handles all of this natively.
What's the pricing difference between AirOps and Scrunch?
Scrunch starts at $100/month ($83/month annually) for basic AI visibility tracking with limited prompt quotas (100 prompts on Explorer tier). As your monitoring needs grow, you'll pay for add-ons to access advanced AI engines like Gemini and Claude, with costs tied to the number of responses collected. However, Scrunch only provides analytics—you'll still need separate tools for content creation, optimization, and publishing.
AirOps offers a freemium Insights plan at $0/month to get started, with Pro plans that include unlimited seats so your entire team (Content, SEO, Product Marketing) can collaborate in one system. AirOps combines visibility tracking and content execution, eliminating 3 to 4 separate tool subscriptions. You also get granular cost control through task-based billing and the option to bring your own AI model keys (20+ models supported), making variable costs more predictable as you scale.
The real difference: Scrunch charges you to see the problem. AirOps gives you the tools to fix it at a lower total cost of ownership.
How hard is Scrunch to operationalize day to day?
Scrunch requires significant manual work to operationalize. After reviewing dashboards and Page Optimizer recommendations, teams must export data via CSV, build their own content workflows in external tools, manage content creation separately (often with agencies or freelancers), and handle publishing outside the platform.
AirOps is built for daily operations: Grid provides a spreadsheet-like command center to run workflows in bulk across thousands of pages, automated workflows orchestrate the entire process from insight to published content, direct CMS integrations eliminate manual publishing, and real-time collaboration features (comments, version history, approval workflows) keep teams aligned without leaving the platform.
How does AI model flexibility differ between AirOps and Scrunch?
AirOps supports 20+ AI models from OpenAI, Anthropic, Google, and Groq, and allows you to Bring Your Own (BYO) API keys for direct cost control and access to custom or fine-tuned models. This gives sophisticated teams full control over their LLM spend and the ability to optimize model selection for different content types.
Scrunch tracks 7+ AI models/platforms for visibility monitoring. Billing is tied to the number of responses collected by the platform, and there is no publicly available BYO key option, limiting flexibility and cost control as usage scales.