Surfer SEO writes content. AirOps builds the content engine that wins AI search and SEO.
- Track AI visibility and SEO performance in one unified dashboard, not separate tools
- Execute multi-step content workflows at scale without Zapier or developer resources
- Keep content on-brand with centralized Brand Kits and Knowledge Bases
Webflow 5xed content refresh velocity and increased visibility across Google and ChatGPT
Chime went from being recommended in 24 to 68 priority questions
George Bonaci VP of Growth, Ramp
Nicole Baer, CMO, Carta
50% cut in production costs, thanks to the elimination of external agencies and manual tasks.
Marcio Arnecke, CMO, Apollo
Why Customers Choose AirOps to Go Beyond Visibility
Watching trends while traffic slips away is not a winning strategy. Only AirOps gives you the system to produce quality content that earns citations.
and agents alike
Get prime placement in AI Search by improving the structure, clarity, and quality of your content.
Brand Kits
Create content that sounds like your brand by weaving in your brand voice, personas, and expertise.
Our experts help brands like Carta and Rippling build workflows and train their teams to move faster with confidence.
What sets AirOps apart from Surfer SEO
AirOps is built to help teams execute content operations at scale, not just optimize individual pages. While Surfer SEO focuses on prescriptive on-page guidance for writers, AirOps combines unified analytics with multi-step workflow orchestration and bulk content operations so teams can continuously create, refresh, and optimize performance across AI search and SEO in one system.
What our customers are saying
“AirOps is unlike any other AI tool we’ve seen. We’ve been able to drop our agency and focus on the highest value initiatives in weeks”
Nick Fairbain
VP Growth Marketing, Chime
“Our brand visibility score hit a high of 28% after we refreshed content. We saw a 56% increase in subscriptions in 30 days that corresponds to content engineered for agents."
George Bonaci
VP of Growth and Demand, Ramp
“With AirOps, we grew AI-attributed signups from 2% to over 10% in under a year with zero headcount growth. Just sharper workflows and faster loops.”
Josh Grant
VP of Growth, Webflow
AirOps vs. Surfer SEO
Which platform is right for your team?
AirOps gives you the complete picture: AI visibility and SEO in one place
Surfer SEO splits performance across separate tools and locks you into their blended AI models. AirOps Page360 unifies SEO, analytics, and AI citations in one view, plus gives you control over 20+ models and your own API keys.
From insights to execution in one platform without exports or switching tools.
Surfer's one-click fixes and API endpoints handle simple tasks, but multi-step workflows require Zapier or developer resources. AirOps native workflow builder and Grids let teams orchestrate complex content operations at scale without technical handoffs.
Pre-built, reusable
workflow components
Connect AirOps with your entire stack from day one
With 30+ native integrations across data warehouses, CMS platforms, and marketing tools, AirOps is the central hub where teams execute and ship optimizations. No data exports or platform switching required.
SEVERAL CMS platforms
(Webflow, Contentful,
WordPress, Ghost,
and more)
AirOps pairs hands-on support with built-in enablement
We don't just manage the help desk. Our solution architects, content engineers, and live training programs build lasting capability across your entire team, plus fully managed offsite services when you need them.
How Webflow scaled content 5x in days with AirOps
Frequently Asked Questions
Which is better: AirOps or Surfer SEO?
AirOps is better for teams that need to scale SEO and AEO content operations with automated workflows and unified analytics. Surfer SEO is better suited for individual writers who need prescriptive on-page optimization guidance but lacks the orchestration layer required to execute and operationalize insights at scale.
What features does AirOps offer that Surfer SEO does not?
AirOps offers several capabilities Surfer SEO lacks:
- Workflow builder for multi-step content pipelines with branching logic
- Grids for bulk content operations accessible to non-developers
- Brand Kits with segmentation by product lines, audiences, and regions
- Knowledge Bases for grounding AI in proprietary databases and documents
- 7+ native CMS integrations (Webflow, WordPress, Shopify, Sanity)
- Page360 unified analytics combining AI citations, GSC, and GA4
- 40+ AI model options with bring-your-own-API-key support
Does Surfer SEO just show optimization scores, or can it actually automate the fixes?
Surfer SEO shows you what needs fixing through Content Score and optimization suggestions, then offers 1-click features like Auto-Optimize for simple updates. Complex operations require Zapier or API add-ons. AirOps automates the entire workflow by identifying underperforming pages in Page360, running multi-step optimization workflows, and publishing updates directly to your CMS through Grids. Surfer SEO guides you to better content; AirOps builds the system that creates it.
How do AirOps workflows differ from Surfer SEO's automation?
Surfer SEO offers 1-click automation features like Auto-Optimize and Internal Linking for individual documents. Bulk operations require their API add-on and developer resources. AirOps provides a visual Workflow builder for creating multi-step content pipelines with branching logic and quality checks, then executes them at scale through Grids. Grids provide a spreadsheet-like interface where teams can process hundreds or thousands of rows simultaneously and publish directly to their CMS without technical resources.
How does AirOps track AI search visibility compared to Surfer SEO?
Both platforms track AI visibility, but AirOps provides deeper 360° visibility through Page360, which combines AI search citations, Google Search Console data, and Google Analytics engagement metrics in one unified view. Surfer SEO splits analytics across separate tools: Sites for GSC performance, Content Audit, and the AI Tracker add-on for citations. Page360's unified approach helps identify high-impact optimization opportunities that would be invisible when looking at these metrics separately.
Can AirOps replace both Surfer SEO and my content creation tools?
Yes. AirOps replaces multiple tools by combining AI visibility tracking, workflow orchestration, bulk content operations, 7+ native CMS integrations, and team collaboration in one system. Teams using Surfer SEO still need separate tools for workflow automation (Zapier), bulk operations (API development), and connecting to most CMSs. AirOps handles all of this natively with unlimited seats for team collaboration.
What's the pricing difference between AirOps and Surfer SEO?
Surfer SEO starts at $49/month for the Discovery plan with document limits and credits for Surfer AI. Key features like AI Tracker and API Access are paid add-ons (AI Tracker starts at $95/month for 25 prompts), making costs less predictable as you scale. However, Surfer SEO only provides optimization guidance and analytics, so you'll still need separate tools for workflow automation and bulk operations.
AirOps offers a freemium Insights plan at $0/month to get started, with Pro and Enterprise plans that include unlimited seats so your entire team can collaborate in one system. AirOps combines visibility tracking and content workflows, eliminating 3-4 separate tool subscriptions. You also get granular cost control through task-based billing and the option to bring your own AI model keys (1 task per call, with token costs billed by your provider), making variable costs more predictable as you scale.
The real difference: Surfer SEO charges you for optimization guidance. AirOps gives you the system to execute it at a lower total cost of ownership.
How hard is Surfer SEO to operationalize day to day?
Surfer SEO requires manual work to operationalize beyond individual document optimization. Bulk operations require API add-ons and developer resources, workflow automation needs Zapier integration, and most CMS connections beyond WordPress, Google Docs, and Contentful require additional setup. AirOps is built for daily operations with visual Workflow builders for multi-step pipelines, Grids for bulk content management, 7+ native CMS integrations, and unlimited seats for team collaboration built in.