Abnormal AI Organic Growth Opportunities

Create a static page for every newly registered, security-relevant look-alike domain discovered by Abnormal’s detectors. Each page will show registration data, a screenshot of a blocked message, Abnormal's risk score, and recommended actions, capturing high-urgency traffic from users investigating suspicious domains.

Example Keywords

• “[brand] spoof domain”
• “is [suspicious-domain] legit”
• “[suspicious-domain] phishing”
• “block [suspicious-domain] emails”

Rationale

This play targets high-urgency queries from users and IT teams actively investigating potential threats. By providing immediate, unique intelligence on newly created malicious domains, Abnormal can capture high-intent traffic at the exact moment of need, establishing itself as a primary source for threat validation and driving qualified leads.

Topical Authority

Abnormal's proprietary telemetry sees these domains days before public OSINT feeds. Publishing this unique, real-time data at scale will establish unparalleled topical authority on domain spoofing and phishing infrastructure, making abnormal.ai the go-to resource for validating suspicious domains.

Internal Data Sources

Utilize the live domain risk feed from the internal Lookalike Detection engine, WHOIS and passive DNS data pulled via API, and sanitized sample email headers from the Threat Intelligence Digest to generate rich, data-driven pages.

Estimated Number of Pages

10,000+

Generate an evergreen page for every unique, high-volume phishing subject line Abnormal has blocked. These pages will analyze the subject's intent, linguistic tricks, provide real header snapshots, and explain how to automatically block them, attracting users who are actively searching for information on specific suspicious emails they've received.

Example Keywords

• “email subject ‘payment overdue’ scam”
• “‘your account will be locked’ phishing”
• “is ‘important: payroll update’ legit”
• “‘Action Required: Invoice’ email scam”

Rationale

Users frequently search for specific subject lines to verify the legitimacy of an email. This play intercepts that high-intent search traffic at the moment of user doubt, providing immediate value and positioning Abnormal as an authoritative source for identifying phishing attacks, thereby generating highly qualified leads.

Topical Authority

No competitor currently owns the SERPs for individual subject-line queries. By leveraging its massive corpus of email data, Abnormal can provide unique insights like global prevalence and first-seen dates, establishing definitive authority on phishing trends and tactics.

Internal Data Sources

Leverage Behavioral AI logs (subject, sender, risk score), time-series data on hit counts per vertical, and sanitized MIME headers to create comprehensive and authentic analysis for each subject line.

Estimated Number of Pages

5,000+

Create an individual dossier for every new dark-web marketplace listing that contains corporate email data. Each page will detail the scraped forum post, price, seller, sample hashes, and the correlated phishing risk, attracting security teams and concerned employees investigating potential breaches.

Example Keywords

• “[company] email database dump”
• “[domain] combo list download”
• “breach of [company] emails for sale”
• “[dark web market] email leak”

Rationale

Security teams and C-level executives actively search for information when they suspect their company's data has been listed on the dark web. By providing unique, early intelligence on these listings, Abnormal can capture extremely high-intent traffic and generate valuable leads from organizations in active crisis or risk assessment mode.

Topical Authority

Abnormal’s private crawlers can surface these listings before they become public knowledge. Publishing this time-sensitive, proprietary data establishes Abnormal as a critical source for breach intelligence, demonstrating a unique capability that competitors lack.

Internal Data Sources

Use data from Abnormal's private dark-web crawlers, including scraped forum posts, seller handles, and listing dates. Cross-reference this with internal telemetry on phishing volume directed at the affected domain post-leak.

Estimated Number of Pages

4,000+

Develop a library of ready-made, industry-specific phishing scenario blueprints for every combination of common job roles and industry sectors. Each page will detail a realistic attack scenario, like invoice fraud for an Accounts Payable Manager in Healthcare, providing a valuable resource for security awareness managers.

Example Keywords

• “phishing simulation for [role]”
• “[industry] phishing template download”
• “vendor fraud scenario accounts payable”
• “role-based phishing examples”

Rationale

Security awareness managers are constantly searching for fresh, relevant, and realistic templates for their phishing simulation programs. By providing high-quality, role-specific blueprints based on real-world attacks, Abnormal can attract this key persona, capture high-quality leads, and position its platform as being powered by superior threat intelligence.

Topical Authority

Abnormal has unmatched visibility into real attacks targeting specific roles via its Behavioral AI engine, whereas competitors often use generic templates. This allows Abnormal to create uniquely authentic and effective content, establishing it as a thought leader in security awareness and training.

Internal Data Sources

Utilize sanitized copies of real attacks flagged by Product Intelligence and leverage SOC analyst narratives on how different roles typically respond to these threats to build out the scenarios.

Estimated Number of Pages

3,600+

Create an encyclopedic profile for every known Business Email Compromise (BEC) group, phishing kit, malware family, and AI-enabled social engineering pattern tracked by Abnormal. This scaled expansion will create a comprehensive library that serves as a primary research destination for security professionals.

Example Keywords

• “APT [###] phishing kit details”
• “[Actor name] business email compromise techniques”
• “[Malware name] email distribution method”
• “Generative-AI [pattern] scam example”

Rationale

Security practitioners, researchers, and journalists constantly search for detailed information on specific threat actors and attack methods. By building the most comprehensive library on the web, Abnormal can capture a massive volume of long-tail traffic, generate valuable backlinks, and solidify its brand as the authoritative source on the email threat landscape.

Topical Authority

The existing Attack Library already demonstrates topical authority. A massive expansion, fueled by proprietary visibility into customer email, will give Abnormal parity with and eventually surpass competitors like Proofpoint, who drive significant traffic from similar content libraries.

Internal Data Sources

Feed the content generation process with telemetry log excerpts, screenshots of detected messages, kill-chain diagrams from the internal threat database, and weekly threat-intel briefings and YARA signatures.

Estimated Number of Pages

2,500+

Improvements Summary

Expand and restructure glossary pages to target more keywords, address user intent, and improve internal linking. Add schema, visuals, and Abnormal-specific value to increase relevance and SERP visibility.

Improvements Details

Rewrite each glossary entry to 1,000–1,400 words with sections for definition, risks, detection, examples, and Abnormal’s approach. Target both primary and long-tail keywords such as 'man-in-the-middle attack detection' and 'prevent email spoofing.' Add FAQ and table schema, diagrams, and varied anchor text for internal links. Introduce downloadable resources, interactive tools, and video explainers to drive engagement and backlinks.

Improvements Rationale

Current pages are thin, isolated, and miss valuable search queries, resulting in low rankings and traffic. Expanding content depth, keyword coverage, and internal links will help capture more search intent, improve authority, and move pages into top SERP positions. Adding schema, visuals, and clear CTAs supports higher click-through and conversion rates.