ActiveProspect Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- You rank for ~6k organic keywords and drive ~6k monthly organic visits (traffic valued at ~$51k/mo in equivalent ad spend).
- Visibility is heavily brand- and product-led: top queries include “active prospect/activeprospect” and “trusted form/trustedform”, plus strong non-brand compliance topics like “truist bank tcpa class action settlement”, “tcpa text messages”, and “how late can telemarketers call.”
- Your Authority Score is 37 (solid mid-tier authority), supported by ~17k backlinks from ~3k referring domains, giving you a credible base to expand rankings.
Growth Opportunity
- Traffic concentration suggests room to diversify: the homepage (~1.5k visits; ~25% of traffic) and /trustedform/ (~0.5k; ~8%) lead, while several TCPA/compliance blog posts (text messages, calling hours, consent) collectively drive a meaningful share—scale this cluster into more “solution + use case” pages to capture higher-intent demand.
- You already dominate your direct competitor set (competitors are under ~1k visits/mo each), so the upside is less about “catching up” and more about systematically widening the gap with more non-brand acquisition across compliance, lead verification, and lead operations topics.
- With moderate authority, targeted link acquisition to your highest-converting product/compliance hubs (e.g., TCPA compliance software, TrustedForm, LeadConduit) can help you win more competitive head terms and improve conversion-focused rankings.
Assessment
You have a strong baseline (~6k visits / ~6k keywords) and clear topical traction in TCPA/compliance content, but too much traffic is still concentrated in brand + a handful of pages. The “so-what”: you can unlock meaningful growth by scaling non-brand, high-intent content and consolidating it into stronger product-led hubs. AirOps can help you execute that expansion systematically at scale.
Competition at a Glance
Across an analysis of 2 direct competitors (Boberdoo and Jornaya), ActiveProspect shows a clear lead in organic search visibility within this peer set.
ActiveProspect ranks #1 in monthly organic traffic and #1 in ranking keyword coverage, with 6,017 monthly organic visits and 5,729 ranking keywords. The strongest competing domain is Boberdoo at 538 monthly organic visits and 801 ranking keywords (with Jornaya significantly smaller at 75 visits and 13 keywords).
Overall, ActiveProspect holds a dominant market position—capturing roughly ~90.8% of total organic traffic and ~87.6% of total ranking keywords across the set—indicating leadership is driven by breadth of visibility. Competitors’ limited footprints suggest substantial remaining whitespace to further widen the gap, while Jornaya’s comparatively high visits-per-keyword hints that a small subset of queries may be disproportionately valuable in the category.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
A comprehensive programmatic directory detailing telemarketing, SMS, and DNC regulations for every US state and territory. This strategy captures localized compliance intent that federal-level content misses, providing actionable checklists for regional operators.
Example Keywords
- telemarketing laws in [state]
- robocall laws in [state]
- sms marketing laws in [state]
- call recording consent law [state]
Rationale
Localized compliance is a major pain point for call centers and marketers who must navigate varying state statutes like Florida's 'Mini-TCPA' or California's specific privacy rules. Providing these localized guides captures high-intent traffic from businesses looking to avoid regional litigation.
Topical Authority
ActiveProspect is already a leader in federal TCPA content; extending to state-level statutes is a natural and authoritative progression that leverages existing trust in their compliance expertise.
Internal Data Sources
Use existing glossary definitions, TCPA compliance checklists, and support center articles on operationalizing consent to provide unique, actionable advice for each state.
Estimated Number of Pages
1,500+ (Covering 50 states plus territories across multiple outreach channels)
A massive directory of 'how-to' guides for implementing compliant consent capture across hundreds of form builders and landing page tools. It provides specific microcopy, UX patterns, and technical setup instructions for tools like Typeform, Unbounce, and HubSpot.
Example Keywords
- consent checkbox wording for [platform]
- sms opt-in form example [platform]
- store consent proof [platform]
- lead form disclosure example [platform]
Rationale
Marketers often search for specific implementation examples for the tools they already use. By providing these blueprints, ActiveProspect creates a high-intent bridge to their TrustedForm product for users in the implementation phase.
Topical Authority
As the provider of TrustedForm, ActiveProspect is the primary authority on how to document and verify consent across the web, making them the most credible source for these implementation guides.
Internal Data Sources
Leverage developer documentation for TrustedForm Certify, support articles on capturing leads from various sources, and existing product integration metadata.
Estimated Number of Pages
3,000+ (Covering hundreds of platforms across web, mobile, and social channels)
A comprehensive library of source-to-destination 'recipes' that describe specific lead routing and optimization workflows. These pages target users looking to connect specific lead sources to their CRM or dialer with added validation and normalization steps.
Example Keywords
- lead routing from [source] to [crm]
- lead distribution to [crm]
- normalize fields from [source] to [crm]
- real-time lead enrichment [crm]
Rationale
Users searching for specific tool-to-tool connections are in the 'solution seeking' phase. These recipes demonstrate the immediate value of LeadConduit as the essential middleware for lead management.
Topical Authority
LeadConduit is already a recognized lead management platform; scaling integration content from a few dozen pages to thousands reinforces this dominance and captures long-tail integration intent.
Internal Data Sources
Utilize existing integration metadata, API documentation for flows/tags, and support center setup guides for various lead sources and destinations.
Estimated Number of Pages
5,000+ (Covering thousands of source-to-destination permutations)
Detailed blueprints for maintaining compliance while using specific ad products like Meta Instant Forms, TikTok Lead Ads, or Google Lead Form Extensions. These pages provide the exact disclosure language and technical setup required to ensure leads are TCPA-compliant.
Example Keywords
- [platform] instant form consent language
- [platform] lead form disclaimer example
- [platform] click to call disclosure
- how to store consent evidence from [platform] leads
Rationale
Ad platforms frequently update their lead-gen products, leaving marketers searching for the latest compliant setup patterns. These blueprints provide the 'safety' marketers need to scale their ad spend confidently.
Topical Authority
ActiveProspect's existing success with Facebook Lead Ads content proves the domain's ability to rank for platform-specific compliance queries and provides a foundation for this expansion.
Internal Data Sources
Incorporate product-specific best practices, internal compliance review notes, and existing case studies on social lead generation performance.
Estimated Number of Pages
2,000+ (Covering dozens of platforms and their various lead-generation ad units)
A scalable taxonomy of onboarding checklists and 'red flag' diagnostics for evaluating different types of lead sources. It helps lead buyers build standardized procurement processes for affiliates, aggregators, and publishers across various industries.
Example Keywords
- lead source onboarding checklist
- lead vendor pilot plan template
- lead quality acceptance criteria
- red flags when buying leads from affiliates
Rationale
Lead buyers need objective frameworks to evaluate new vendors. Providing these templates positions ActiveProspect as the essential 'trust layer' and the standard for lead-gen quality control.
Topical Authority
The domain already ranks for 'lead aggregator' and 'lead provider' terms; providing the operational 'how-to' for onboarding these entities is a logical and authoritative expansion of their current content.
Internal Data Sources
Use professional services playbooks, support themes regarding common vendor pitfalls, and existing resources on lead quality measurement and bot detection.
Estimated Number of Pages
1,000+ (Covering various source types, verticals, and risk profiles)
Improvements Summary
Re-map one primary keyword intent per TCPA/FCC page, then rewrite intros and section structure to win featured snippets and People Also Ask for terms like "tcpa text messages," "tcpa consent," and "how late can telemarketers call." Add compliance-first tables, FAQs with schema, citations, and “last updated” change logs, then connect everything with a 2025 hub page and stronger internal links from TrustedForm and LeadConduit pages.
Improvements Details
Assign clear keyword targets to reduce cannibalization (e.g., /tcpa-text-messages/ = "tcpa text messages"; /tcpa-consent/ = "tcpa consent"; /tcpa-violations/ = "tcpa violations"; /fcc-one-to-one-consent/ = "fcc one to one consent"), and consolidate /fcc-one-to-one-consent/ with /fcc-lead-generation/ into an evergreen guide plus a timeline/update companion. On each page, add a 40–60 word answer block, TOC jump links, requirement/pitfall tables, sample disclosure blocks, and a focused FAQ section with FAQPage schema where it fits. Build a central “TCPA Compliance for Lead Generation (2025 Guide)” hub, add contextual in-line links with consistent anchors, and publish 4–6 support articles (opt-out rules, consent recordkeeping, lead buyer vs seller duties, state mini-TCPA, reassigned numbers, call transfers).
Improvements Rationale
These pages target high-volume, low-to-mid competition compliance queries and likely sit on page 2 due to missing definition-first formatting, weak hub-and-spoke structure, and outdated rule/change coverage. Stronger internal linking from high-authority product pages plus clearer E-E-A-T signals (primary-source citations, reviewer notes, update logs) improves relevance and trust for legal/compliance SERPs, raising snippet eligibility and CTR. The hub and supporting pages increase topical coverage and crawl paths, which helps page-1 movement within the typical 4–12+ week window after substantial updates.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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