Aircall Organic Growth Opportunities

A massive programmatic expansion of landing pages targeting purchase-intent queries for business numbers across thousands of global cities and countries. This play moves beyond US area codes to capture international market demand for local, toll-free, and vanity numbers.

Example Keywords

• virtual phone number in [country]
• buy local number [city]
• business phone number [country]
• toll free number [country]
• [country] phone number requirements

Rationale

By providing localized information on how to provision and maintain business numbers globally, Aircall can capture high-intent buyers looking to establish a local presence. This strategy targets the exact moment a business decides to expand into a new region.

Topical Authority

Aircall already sees its highest organic traffic from US area-code pages (e.g., 303, 907, 702 area codes), proving that search engines already view the domain as a primary authority for phone number geography and provisioning.

Internal Data Sources

Use internal coverage and availability databases, country-specific compliance playbooks, and pricing plan metadata to provide accurate, non-generic regulatory and activation details.

Estimated Number of Pages

5,000 - 25,000+ (Covering 80+ countries and thousands of major metropolitan areas)

A comprehensive library of pages detailing the step-by-step process of transferring phone numbers from specific legacy carriers and competitors to Aircall. This targets users who have already decided to switch providers but are searching for the logistics of the move.

Example Keywords

• port number from [carrier]
• transfer business number from [carrier] to VoIP
• how long does it take to port a number from [carrier]
• LOA for porting [carrier]
• can I port a landline from [carrier]

Rationale

Porting is the single biggest friction point in switching phone systems; by owning the 'how-to' content for every major global carrier, Aircall positions itself as the helpful expert at the start of the customer's migration journey.

Topical Authority

Aircall's existing success in telephony logistics and its high Authority Score (55) make it a credible source for technical migration standards and carrier-specific requirements.

Internal Data Sources

Leverage internal porting SOPs, Letter of Authorization (LOA) templates, and anonymized support data regarding typical carrier-specific rejection reasons and timelines.

Estimated Number of Pages

8,000 - 40,000+ (Covering 100+ carriers across 40+ countries with line-type variations)

A programmatic library of ready-to-use assets including call scripts, IVR menus, and voicemail greetings tailored to specific industries and business scenarios. This play provides immediate utility to managers looking to optimize their team's operations.

Example Keywords

• [industry] call script
• IVR script for [industry]
• voicemail greeting for [role]
• missed call text message template
• after hours phone message examples

Rationale

Operational managers frequently search for templates to save time; providing these assets allows Aircall to demonstrate its product features (like IVR and SMS) within the context of the user's daily workflow.

Topical Authority

Aircall's extensive glossary and existing feature pages for IVR and call routing provide a strong foundation for expanding into practical, asset-based operational content.

Internal Data Sources

Utilize internal sales enablement scripts, customer success 'best practice' guides, and product feature documentation to ensure templates are optimized for the Aircall platform.

Estimated Number of Pages

2,000 - 15,000+ (Covering 60+ industries and dozens of common business scenarios)

A scaled collection of 'how-to' pages that describe specific automated workflows between Aircall and other business tools like CRMs and helpdesks. This targets users of specific software ecosystems who need to solve a particular data-sync or productivity problem.

Example Keywords

• [CRM] calling integration
• log calls automatically in [CRM]
• click to dial [CRM]
• create ticket from phone call [helpdesk]
• call disposition sync [tool]

Rationale

Buyers often choose a phone system based on how well it integrates with their existing stack; these 'recipes' prove technical compatibility and provide a roadmap for implementation before the user even signs up.

Topical Authority

Aircall's existing integration marketplace and developer domain (developer.aircall.io) establish it as a leader in the CTI (Computer Telephony Integration) space.

Internal Data Sources

Use API references, webhook event catalogs, and internal solutions engineering 'recipes' to provide technical depth that generic competitor content lacks.

Estimated Number of Pages

1,000 - 6,000+ (Covering 100+ tools and 10-30 unique workflows per tool)

A series of high-intent landing pages designed for users looking to leave specific legacy or cloud competitors. These pages focus on the migration path, feature parity, and the specific benefits of moving that particular vendor's data to Aircall.

Example Keywords

• switch from [vendor] to Aircall
• [vendor] migration guide
• [vendor] alternative for sales teams
• replace [PBX brand]
• porting numbers from [vendor]

Rationale

Directly targeting users of competitors like RingCentral or Dialpad allows Aircall to capture market share from users who are already dissatisfied with their current solution and are actively seeking a replacement.

Topical Authority

With a high domain authority and a significant existing footprint in the CCaaS space, Aircall is well-positioned to rank for 'alternative' and 'migration' queries against major industry players.

Internal Data Sources

Incorporate sales battlecards, win/loss analysis notes, and implementation checklists to address the specific pain points associated with leaving each competitor.

Estimated Number of Pages

2,000 - 12,000+ (Covering 200+ vendors with scenario-specific sub-pages)

Improvements Summary

Re-map each core “call center phone system” page to a clear primary keyword and rewrite above-the-fold sections to match buyer intent, then add evaluation content (features checklists, how-to-choose, implementation, integrations, FAQs) plus stronger proof (mini case studies, screenshots). Update titles/meta for higher CTR, build supporting long-tail guides, and tighten internal linking so the /call-center-software/ page acts as the pillar feeding feature and SMB pages.

Improvements Details

Assign primary targets per URL: /call-center-software/ → "call center software" (plus "call center phone system" and cloud variants), /call-routing/ → "call routing software", /ivr/ → "voip ivr system", /c/phone-call-management/ → "call management software", and the SMB page → "call center for small business". Add page-specific sections like routing-type comparison tables and example rule sets, IVR menu examples plus script templates, a pillar feature-hub module linking to routing/IVR/management, and SMB “month 1 vs month 6” setup and migration guidance. Add persistent cross-links between feature pages, contextual links from relevant blog posts with matching anchors, plus FAQPage/Breadcrumb/Product schema and Core Web Vitals cleanup on these templates.

Improvements Rationale

These pages have high-intent keywords with strong CPC but very low traffic share, indicating rankings/CTR are underperforming despite commercial demand. The pillar page also appears mismatched to its head term, so clearer keyword alignment and intent-focused copy help Google and users quickly understand the page purpose. Added evaluation-stage sections, proof elements, and tighter internal linking typically move “positions 11–20” pages onto page 1 and drive more qualified demo/trial traffic within 4–16 weeks.