Alchemy Organic Growth Opportunities

Readiness Assessment

Domain Authority
46
Organic Search Traffic
32.91K
Organic Keywords
12.27K
Current Performance
  • Driving 33k monthly organic visits from over 12k keywords, with an equivalent ad spend value of $52k.
  • Your brand is a primary traffic driver, with the single keyword "alchemy" accounting for 10% of all organic visits, indicating strong brand recognition.
  • Developer-focused utility pages, such as the "ethereum sepolia faucet," are top performers, demonstrating a successful strategy of attracting users through valuable tools.
Growth Opportunity
  • High-volume keywords like "base bridge" (SV 22k) and "crypto exchange" (SV 22k) currently generate very little traffic, representing a major opportunity to capture a larger share of the market by improving rankings.
  • The success of your dapp directory and tool-based pages provides a proven content template that can be systematically expanded to cover more web3 topics, blockchains, and developer needs.
  • Your strong Authority Score of 46 and 12k referring domains provide a solid foundation to rank new content quickly and efficiently.
Assessment

You have a powerful organic foundation built on serving a specific developer audience. The data reveals a clear opportunity to scale your proven content strategy to target higher-volume keywords and expand your market share. This systematic approach is ideal for AirOps-powered growth, enabling you to create targeted content at scale and solidify your position as the leading web3 development platform.

Your domain is ready for AI powered growth

Competition at a Glance

An analysis of 3 direct competitors confirms alchemy.com's dominant position in the competitive landscape. With 32,913 in monthly organic traffic from 12,272 keywords, your domain is the clear leader in organic search performance, attracting more traffic than all analyzed competitors combined.

Your closest competitor, QuickNode, generates less than half of your traffic, with 16,296 monthly visits from 6,667 keywords. The other competitors in the analysis lag even further behind, underscoring the significant gap between your performance and the rest of the market.

This commanding lead highlights the effectiveness of your current content and establishes a strong foundation for growth. Your broad keyword footprint, nearly double that of the nearest competitor, presents a clear opportunity to solidify your position as the definitive market leader and capture even greater market share.

Opportunity Kickstarters

Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.

1. Play 1: EVM Error & Revert Reason Library

Content Creation
Programmatic SEO
Content Refresh

Create a comprehensive encyclopedia of every unique JSON-RPC error, revert string, and compiler panic code for Ethereum and its L2s. This play captures high-intent developers mid-debug and positions Alchemy as the definitive troubleshooting hub.

Example Keywords
  • “execution reverted error [error-code]”
  • “eth_getLogs INVALID_TOPIC error”
  • “Panic code 0x12 out-of-bounds solidity”
  • “pre-vrf check failed base sepolia”
Rationale

Developers frequently search for obscure error codes when their code breaks. By providing the largest, most detailed library of these errors and their solutions, Alchemy can intercept developers at their moment of greatest need, offering immediate value and a clear path to adopting Alchemy's superior debugging tools.

Topical Authority

The domain already demonstrates authority with developers through its popular faucet and testnet pages. Owning the error code space is a natural extension of this authority, leveraging Alchemy's unique position to observe millions of failed transactions and provide data-driven solutions that no competitor can match.

Internal Data Sources

Leverage aggregated, anonymized error logs from Alchemy's production infrastructure to identify common and rare errors. Utilize support ticket history to find proven remediation steps and fact bases from internal documentation to explain correct parameter schemas.

Estimated Number of Pages

600-800

2. Play 2: Web3 SDK Recipe Pages

Content Creation
Programmatic SEO
Content Refresh

Generate thousands of task-oriented, copy-pastable code recipes for performing common tasks across every major blockchain and programming language. This strategy targets developers actively looking for solutions, positioning Alchemy's SDK as the easiest way to build.

Example Keywords
  • “python get nft owners on linea”
  • “javascript send account-abstraction tx on mantle”
  • “golang websocket subscribe pending txs optimism”
  • “how to get block data with ethers.js on Base”
Rationale

Developers learn and build by searching for specific, task-based code examples. Creating a massive library of these “recipes” will capture enormous long-tail search traffic from builders who are moments away from needing an API key, making the conversion from search to sign-up nearly frictionless.

Topical Authority

While Alchemy provides powerful SDKs, its current SEO footprint for task-specific queries is underdeveloped, leaving a gap that competitors are filling. By systematically covering every combination of language, chain, and task, Alchemy can assert its dominance as the most developer-friendly platform and build authority on practical Web3 development.

Internal Data Sources

Use existing SDK documentation and auto-generate code snippets for common functions. Mine GitHub repositories for real-world examples and analyze internal API usage analytics to prioritize the most frequently performed tasks, ensuring content relevance.

Estimated Number of Pages

2,400+

3. Play 3: 4-Byte Function & Error Signature Explorer

Content Creation
Programmatic SEO
Content Refresh

Build a definitive explorer for every 4-byte function and error selector seen on-chain, providing decoded ABIs and usage examples. This play targets technical developers deep in the debugging process with unique, high-value data.

Example Keywords
  • “0xa9059cbb meaning”
  • “0x08c379a0 error selector”
  • “transferFrom(bytes4) signature”
  • “function selector 0x70a08231”
Rationale

When debugging transactions, developers constantly encounter raw 4-byte selectors and immediately search for their meaning. By creating the most comprehensive and up-to-date public database of these signatures, Alchemy can become an indispensable tool for the entire developer community, driving adoption of its advanced Trace and Debug APIs.

Topical Authority

Alchemy's privileged position observing the mempool gives it access to new function selectors from unverified contracts before any public explorer. Leveraging this unique data source allows Alchemy to create a resource that is fundamentally fresher and more complete than any competitor's, establishing unmatched technical authority.

Internal Data Sources

Feed the content workflow with a live stream of selectors from the Alchemy mempool and Trace API. Use an internal “Contract Library” to auto-decode ABIs and rank selectors by on-chain frequency to highlight the most important functions.

Estimated Number of Pages

3,500+

4. Play 4: Smart Contract Security Vulnerability Encyclopedia

Content Creation
Programmatic SEO
Content Refresh

Develop an exhaustive encyclopedia of every known EVM and Solidity vulnerability, complete with technical explanations and code examples. This strategy establishes Alchemy as a leader in Web3 security, attracting developers and teams focused on building robust applications.

Example Keywords
  • “solidity tx.origin vulnerability example”
  • “delegatecall storage collision exploit”
  • “reentrancy guard assembly implementation”
  • “unchecked external call risk”
Rationale

Smart contract security is a paramount concern for all Web3 developers, who actively research potential vulnerabilities and best practices. By creating the most authoritative resource on these topics, Alchemy can build immense trust and drive highly qualified leads for its premium security products like Alchemy Firewall.Topical Authority

Alchemy already has a degree of authority in the security space by hosting directories of top auditing firms. Creating its own first-party educational content on vulnerabilities is a powerful next step, transforming Alchemy from a curator of security information to a primary source of security expertise.

Internal Data Sources

Utilize the Alchemy Firewall attack signature dataset to provide real-world examples of exploits. Incorporate sanitized historical incident post-mortems and leverage material from Alchemy University's security courses to create rich, authoritative content.

Estimated Number of Pages

1,000-1,200

5. Play 5: Subgraph & Data-API Query Cookbook

Content Creation
Programmatic SEO
Content Refresh

Create a vast cookbook of ready-to-use GraphQL queries for extracting valuable insights from popular DeFi and NFT protocols. This play targets data-driven developers and analysts, directly promoting the adoption of Alchemy's Subgraph and Data API products.

Example Keywords
  • “uniswap top pools graphql query”
  • “lens protocol followers count api”
  • “compound liquidations historical data query”
  • “how to get NFT metadata with GraphQL”
Rationale

The search volume for specific data queries (e.g., on Dune Analytics) is massive, indicating a huge appetite from developers for accessible on-chain data. By providing a library of pre-written queries for Alchemy's new Subgraph product, this play can capture that intent and funnel it directly into a product signup with a clear, immediate value proposition.

Topical Authority

While Alchemy has strong authority in core RPC infrastructure, its authority in the data-indexing space is nascent. This play is a targeted strategy to rapidly build topical authority for 'blockchain data queries,' positioning Alchemy as a direct and more powerful alternative to existing solutions like The Graph or Dune.

Internal Data Sources

Analyze telemetry from early Subgraph adopters to identify the most popular and useful queries. Leverage internal databases of protocol ABIs and entity schemas to ensure query accuracy, and use performance metrics to provide users with a “run-time cost” estimate for each query.

Estimated Number of Pages

2,000+

6. Striking Distance Audit: /dapps/best/ Cluster Content Optimization

Editorial
Content Optimization
Content Refresh
Improvements Summary

Revise and expand the /dapps/best/ pages to target high-intent keywords, improve on-page SEO, and add structured comparison content. Strengthen internal linking, update technical SEO, and introduce rich media to increase rankings and user engagement.

Improvements Details

Key tasks include rewriting title tags and H1s with target keywords and modifiers like 'providers' and the current year, adding methodology sections, sortable comparison tables, and FAQ blocks with schema markup. Refresh screenshots and data quarterly, embed short videos, and offer downloadable resources to capture emails. Internal links will connect sibling pages and related overviews, while technical updates will address schema, image optimization, and crawlability.

Improvements Rationale

These improvements address low CTR and page-2 rankings by aligning content with high-volume search queries and providing deeper, more structured information than competitors. Enhanced internal linking and technical updates will help distribute authority across the cluster, while fresh, actionable content and media assets are expected to drive higher engagement and conversions.

Appendix

Topical Authority
Top Performing Keywords
KeywordVolumeTraffic %
best seo tools5.0k3
seo strategy4.0k5
keyword research3.5k2
backlink analysis3.0k4
on-page optimization2.5k1
local seo2.0k6
Top Performing Pages
PageTrafficTraffic %
/seo-tools5.0k100
/keyword-research4.0k100
/backlink-checker3.5k80
/site-audit3.0k60
/rank-tracker2.5k50
/content-optimization2.0k40

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