Alchemy Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Driving 33k monthly organic visits from over 12k keywords, with an estimated traffic value of $52k.
- A solid Authority Score of 46, supported by links from over 12k referring domains, establishes your credibility in the web3 space.
- Your content strategy is highly effective, with developer tools and resources like the "Sepolia Faucet" and "Metamask Alternatives" pages driving nearly 20% of all organic traffic.
Growth Opportunity
- High-volume keywords like "base bridge" (22k searches/mo) and "crypto exchange" (22k searches/mo) currently drive minimal traffic, representing a significant opportunity to capture more market share by improving rankings.
- The success of your "list of" and "alternative" pages provides a proven content template that can be scaled across hundreds of other web3 tools, platforms, and concepts.
- Your extensive
/dapps,/overviews, and/docssections provide a strong foundation to systematically target thousands of additional long-tail developer keywords.
Assessment
You have a strong organic foundation with a clear path to meaningful traffic growth. The data reveals a systematic opportunity to scale your proven content models to capture high-intent developer searches. AirOps can help you execute this content strategy at scale to solidify your market leadership.
Competition at a Glance
An analysis of 2 direct competitors confirms alchemy.com's position as the clear market leader in organic search performance. You currently generate 32,913 in monthly organic traffic from 12,272 ranking keywords, placing you firmly in the top spot.
Your closest competitor, QuickNode, generates 16,296 in monthly traffic from 6,667 keywords. This means you currently attract more than double the organic traffic and rank for nearly twice as many keywords, demonstrating a commanding lead in the market.
This dominant position highlights a significant opportunity to further extend your lead over the competition. Building on your current success will allow you to capture even more market share and solidify your leadership in the blockchain development space.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Create a comprehensive, searchable library of every major smart contract's ABI and event signature across all supported chains. This play captures ultra-long-tail developer search traffic at the moment they are building, establishing Alchemy as an indispensable daily resource.
Example Keywords
- "uniswap v3 pool abi"
- "weth contract events"
- "erc721 transfer event signature"
- "pudgy penguins contract functions"
- "chainlink data feed abi polygon"
Rationale
Developers constantly search for contract ABIs and event topics to integrate with their applications. By programmatically generating a static, indexable page for every significant contract, Alchemy can dominate these high-intent, technical search queries that competitors completely ignore.
Topical Authority
Alchemy's core business is providing access to blockchain data, giving it unparalleled authority to publish this information. As the platform already indexes and decodes this data for its API products, it is the most credible source for this content, reinforcing its position as the foundational layer for Web3 development.
Internal Data Sources
Leverage Alchemy's internal, indexed database of verified smart contracts and their corresponding ABIs. Combine this with data from the NFT API and Token API to enrich pages with metadata like token names, symbols, and project descriptions, creating a uniquely valuable resource.
Estimated Number of Pages
20,000+
Develop a definitive encyclopedia of Web3 error codes, from JSON-RPC errors to common contract reverts and SDK issues. This strategy intercepts developers when they are most frustrated, offering immediate solutions and positioning Alchemy as a helpful, authoritative guide.
Example Keywords
- "error -32000 execution reverted"
- "polygon 429 too many requests fix"
- "metamask nonce too low"
- "eth_getLogs limit exceeded error"
- "invalid opcode 0xfe"
Rationale
Every developer encounters cryptic error codes, leading them to search for solutions. By creating a dedicated, SEO-optimized page for each error, Alchemy can capture a massive volume of problem-aware traffic and build trust by providing clear explanations and actionable code snippets.
Topical Authority
Alchemy's infrastructure processes billions of daily requests, giving it a proprietary, macro-level view of the most common errors developers face. This play has high topical authority as the content is derived from real-world, platform-wide operational data that no competitor can replicate.
Internal Data Sources
Use an anonymized and aggregated taxonomy of historical support tickets to identify common issues. Incorporate real error-rate metrics from the observability pipeline and reference internal engineering best-practice documentation to provide proven solutions.
Estimated Number of Pages
1,500+
Establish the definitive, canonical library for every Ethereum Improvement Proposal (EIP) and Ethereum Request for Comment (ERC) standard. This play captures senior developers and architects as they research new standards, positioning Alchemy as the thought leader in protocol evolution.
Example Keywords
- "erc-4337 explained"
- "eip-7702 summary"
- "erc-6900 security analysis"
- "eip-3074 implementation example"
- "what is eip-4844"
Rationale
Protocol standards are the building blocks of Web3, and developers constantly need clear, concise explanations and implementation guides. By creating a dedicated, well-structured page for every EIP and ERC, Alchemy can become the go-to reference, attracting a highly technical and influential audience.
Topical Authority
Alchemy has deep expertise in implementing and supporting protocol changes across its infrastructure, giving it immense authority on the topic. The site already has strong topical authority in developer education (Alchemy University) and documentation, making this a natural and credible extension.
Internal Data Sources
Leverage internal engineering notes, RFCs, and 'standard readiness' checklists used by node teams. Incorporate real-world adoption data (e.g., network share of calls to a new opcode) and auto-generate code samples using the Alchemy SDK to demonstrate each standard.
Estimated Number of Pages
1,200+
Create a forensic-style database of every major Web3 security exploit, detailing the attack vector, on-chain timeline, and key takeaways. This play builds unmatched brand trust and attracts high-value enterprise and security-conscious developers.
Example Keywords
- "wormhole exploit analysis"
- "curve reentrancy vulnerability explained"
- "ronin bridge hack timeline"
- "how the Euler Finance attack worked"
- "Mixin Network exploit postmortem"
Rationale
Security is a primary concern in Web3, and every major hack generates a wave of search traffic from developers, researchers, and funds seeking to understand what happened. A centralized, technically-deep library of these events would become a critical industry resource and a massive backlink magnet.
Topical Authority
Alchemy's position as a core infrastructure provider, combined with its security products like Alchemy Firewall, gives it a unique vantage point to analyze on-chain exploits. Publishing these analyses demonstrates a commitment to ecosystem security and establishes deep technical authority.
Internal Data Sources
Use anonymized data from Alchemy Firewall and transaction monitoring tools to illustrate attack vectors. Incorporate on-chain data pulled and decoded via internal Trace APIs and reference partner auditor reports uploaded to the AirOps Knowledge Base for added depth.
Estimated Number of Pages
1,200+
Publish step-by-step 'cookbook' guides for migrating from every major competing infrastructure provider to Alchemy, tailored for each specific blockchain. This play directly targets the highest-intent commercial traffic possible: users actively looking to switch providers.
Example Keywords
- "migrate from infura to alchemy"
- "quicknode alternative for solana"
- "alchemy vs ankr polygon rpc"
- "how to switch from chainstack to alchemy"
- "getblock pricing vs alchemy"
Rationale
Developers and businesses looking to switch providers are at the final stage of the buying cycle. By offering a simple, clear, and compelling path to migrate, Alchemy can capture these leads at the exact moment of decision, directly impacting customer acquisition.
Topical Authority
As the market leader in traffic and keyword footprint, Alchemy has the authority to position itself as the default destination for developers seeking better performance and features. The play's authority comes from providing clear, factual comparisons and easy-to-follow technical instructions.
Internal Data Sources
Use outputs from an internal benchmark test harness to create data-driven comparisons of latency, uptime, and feature parity. Leverage the pricing API to create dynamic cost-saving calculators and generate 'before and after' code snippets to make the switch feel trivial.
Estimated Number of Pages
500+
Improvements Summary
Revise roundup pages by targeting high-value keywords, adding comparison tables, and improving on-page elements like titles, headings, and FAQs. Strengthen internal linking, implement schema, and expand content with support articles and multimedia.
Improvements Details
Key tasks include mapping primary and secondary keywords to each roundup page (e.g., 'web3 wallet', 'rollup as a service providers'), updating title tags and H1s, adding 300-word introductions, and placing sortable comparison tables above the fold. Add FAQ schema, pros/cons lists, and 'How we ranked' sections. Build internal links from high-authority pages and between related roundups, and publish supporting articles and quarterly reports to address long-tail queries.
Improvements Rationale
These improvements address thin content and low rankings by aligning with SERP features Google favors, such as data-rich tables, FAQs, and authority links. Targeted keyword optimization and better internal linking are expected to increase CTR, improve rankings from page 2 to page 1, and drive more qualified organic traffic. Regular updates and schema implementation will help maintain freshness and visibility, supporting both user needs and SEO performance.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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