Alloy Organic Growth Opportunities

Create an exhaustive index of pitch angles for journalists at top-tier publications, categorized by industry and topic. This play positions Alloy as the ultimate insider for media relations, attracting marketers actively trying to secure press coverage.

Example Keywords

• "how to pitch TechCrunch AI reporter"
• "Forbes fintech funding announcement angle"
• "Wall Street Journal cybersecurity journalist contacts"
• "Fast Company climate tech story ideas"

Rationale

Marketers and founders constantly search for effective ways to pitch journalists but find only generic advice. By creating thousands of specific, data-driven pages, Alloy can capture this high-intent traffic, demonstrating unparalleled media relations expertise and generating highly qualified leads for their PR services.

Topical Authority

Alloy already ranks for some PR-related terms like 'tech public relations agencies' and 'cybersecurity pr agency'. This play massively expands that authority from a handful of pages to thousands, establishing them as the definitive online resource for B2B tech media relations strategy and execution.

Internal Data Sources

Leverage Alloy's internal media-list database to understand journalist beats and preferences. Use Meltwater/Factiva exports to identify trending keywords, and utilize AirOps' live SERP feature to auto-refresh pages with the latest article examples from each journalist.

Estimated Number of Pages

4,800+ (Covering 50+ publications, multiple topics, and various industries)

Develop comprehensive pre-, during-, and post-event marketing playbooks for every major tech conference worldwide. This strategy captures seasonal, high-budget search traffic from companies looking to maximize their event ROI.

Example Keywords

• "RSA Conference 2025 PR strategy"
• "Dreamforce marketing activation ideas"
• "Web Summit booth traffic guide"
• "SaaStr pre-event media outreach plan"

Rationale

Search volume for conference-related marketing spikes predictably before each major event. By creating evergreen playbooks instead of one-off blog posts, Alloy can own these recurring, high-intent searches year after year, attracting budget-holders at their precise moment of need.

Topical Authority

While Alloy has no specific topical authority on event marketing, their authority in B2B tech marketing provides a credible foundation. This play builds new topical authority in a high-value niche that competitors have largely ignored, creating a significant competitive moat.

Internal Data Sources

Use internal event-recap documents and client success stories as proof points. Scrape event agendas via AirOps to tailor content, and use the Getty Images integration to source venue photos for visual appeal and personalization.

Estimated Number of Pages

3,600+ (Covering 1,200+ events with 3 playbook phases each)

Publish step-by-step blueprints for integrating specific B2B SaaS tools, complete with the go-to-market and PR angles for the launch. This play targets valuable, mid-funnel marketing and revenue operations leaders who are solving complex technical challenges.

Example Keywords

• "integrate HubSpot with Snowflake for ABM"
• "Marketo and Salesforce migration communications plan"
• "connect Gong and Outreach for sales intelligence"
• "launch strategy for Drift and Clearbit integration"

Rationale

Searches combining two SaaS product names plus 'integration' are niche but carry extremely high commercial intent. While vendor docs cover the 'how,' they miss the 'why' and 'what's next.' Alloy can uniquely fill this gap by combining technical guidance with strategic launch communication, attracting budget owners who need agency support.

Topical Authority

Alloy's expertise pages for 'engineering' and 'tech public relations' show they have the foundational knowledge. This play merges those two areas, carving out a new, highly-defensible category of authority that perfectly matches their 'PR + CX' positioning.

Internal Data Sources

Leverage implementation decks from Alloy's engineering team. Use AirOps' browser automation to capture code snippets and screenshots. Incorporate boilerplates from Alloy's partner-vendor PR templates for the communications section.

Estimated Number of Pages

4,200+ (Based on 140 common tools and their most frequent pairings)

Create a vast library of vetted, high-performance AI prompts tailored for specific marketing tasks, personas, and tech industries. This strategy captures the massive search trend around generative AI and positions Alloy as a modern, forward-thinking agency partner.

Example Keywords

• "chatgpt prompt for CISO persona development"
• "claude prompt to draft Series B funding press release"
• "AI prompt for B2B podcast episode outline"
• "best prompts for writing cybersecurity ad copy"

Rationale

Keywords including 'AI prompt for' have exploded in volume but are underserved by high-quality, structured resources. By building a comprehensive library, Alloy can attract a large top-of-funnel audience of tech marketers, demonstrate its expertise in leveraging modern tools, and build a powerful lead-generation asset.

Topical Authority

Alloy has an existing article on 'generative ai transforming paid search,' giving them a small foothold. This play expands that into a dominant position on AI in marketing, leapfrogging competitors who are only writing high-level blog posts on the topic.

Internal Data Sources

Use the actual, performance-tested prompts that Alloy's own strategists use internally. Connect to an Airtable base tracking prompt performance metrics (quality, token usage) to add data-driven insights. Use AirOps to generate and capture example outputs for each prompt.

Estimated Number of Pages

2,700+ (Covering 30 tasks, 9 personas, and 10 industries)

Develop action-oriented guides that map specific global regulations (like GDPR, HIPAA, SEC rules) to tech industry launch and crisis scenarios. This play targets urgent, high-budget needs driven by legal and compliance requirements.

Example Keywords

• "GDPR compliant product launch marketing plan"
• "HIPAA breach crisis communications template"
• "SEC cybersecurity incident disclosure guide"
• "CCPA compliance PR strategy for SaaS"

Rationale

Regulatory events trigger non-discretionary spending on communications and marketing, and the associated keywords have extremely high commercial intent. While competitors focus on general PR, Alloy can own the intersection of regulation and communication, attracting clients with an immediate, well-defined, and funded problem.

Topical Authority

Alloy has a page on 'levels of crisis comms' and expertise in cybersecurity and fintech, where regulation is paramount. This play builds on that foundation to establish targeted authority on high-stakes, compliance-driven communication needs that carry significant budget.

Internal Data Sources

Utilize Alloy's internal crisis communications SOPs and frameworks. Use AirOps' web scraping capabilities to pull in real-time text from regulatory bodies for citations and context. Leverage live SERP data to inject 'latest enforcement action' examples into the content.

Estimated Number of Pages

360+ (Covering 40+ regulations across 9 tech verticals)

Improvements Summary

Revise and expand Alloy’s five expertise service pages to target high-value, low-competition keywords and improve on-page SEO. Strengthen internal linking, add structured data, and publish supporting content to increase authority and organic traffic.

Improvements Details

Update each expertise page with primary and secondary keywords such as 'cybersecurity marketing agency' and 'edtech marketing agency', optimize titles, H1s, and body copy, and expand content to at least 1,000 words. Add FAQ blocks with schema, link relevant resources, and implement a mega-menu for better navigation. Publish pillar and cluster blog posts for each vertical, and build 5–7 niche backlinks per page.

Improvements Rationale

These actions address thin content, poor keyword targeting, and weak internal linking, which currently limit rankings and traffic. By aligning content with high-intent search terms and improving site structure, Alloy can move key pages into top-five positions, capture more qualified leads, and reinforce its authority in technology marketing niches.