ArcSource Organic Growth Opportunities

This play creates localized landing pages for every city and sub-region in California, pairing core IT services with specific geographic intent. It captures high-intent local searches from businesses looking for nearby MSP and security partners.

Example Keywords

• managed IT services [City], CA
• IT support [City]
• cybersecurity services [City]
• business IT company [City]
• outsourced IT [City]

Rationale

Local intent is a primary driver for MSP selection. By scaling these pages, ArcSource can capture underserved long-tail queries in specific municipalities where competitors lack dedicated content.

Topical Authority

ArcSource is already recognized as a Bay Area firm; expanding this footprint across California leverages existing regional relevance and service-based authority.

Internal Data Sources

Use service coverage maps, localized client testimonials, and regional vertical data (e.g., AEC concentration in specific cities) to differentiate the content.

Estimated Number of Pages

1,500+ (Covering California cities and sub-regions across 4-5 core service variants)

This play generates thousands of technical 'fix' and 'optimization' pages for specific Architecture, Engineering, and Construction (AEC) software. It targets the exact technical pain points AEC leaders experience, such as Revit latency or Bluebeam permissions.

Example Keywords

• Revit slow over VPN fixes
• Bluebeam Studio firewall ports
• Autodesk Construction Cloud permissions best practices
• Civil 3D performance tips for remote teams
• BIM 360 document management setup

Rationale

AEC firms have unique, heavy-compute workflows that generic IT blogs ignore. Providing specific solutions for these tools positions ArcSource as a specialist rather than a generalist.

Topical Authority

ArcSource already signals AEC expertise on its staging site and SERP snippets; this play operationalizes that niche expertise into a massive search footprint.

Internal Data Sources

Leverage internal support ticket tags, workstation build sheets, and VPN/VDI configuration SOPs specific to AEC toolchains.

Estimated Number of Pages

5,000+ (Covering 50+ AEC tools across dozens of common technical issues and environment variants)

This play creates programmatic implementation guides for connecting hundreds of SaaS applications to major Identity Providers (IdPs). It captures buyers at the 'implementation intent' stage when they are actively configuring their security stack.

Example Keywords

• configure SSO for [SaaS App] with Entra ID
• set up SCIM provisioning for [SaaS App]
• [SaaS App] SAML configuration guide
• troubleshoot [SaaS App] SSO error
• Okta integration for [SaaS App]

Rationale

Identity management is the foundation of modern security. These guides provide massive long-tail volume and establish ArcSource as an authority in cloud identity and access management.

Topical Authority

As a managed security provider, identity is a core competency; providing technical runbooks proves expertise to IT managers and security directors.

Internal Data Sources

Use internal SSO rollout SOPs, standard IdP baseline configurations, and common SAML error resolution runbooks.

Estimated Number of Pages

10,000+ (Covering 1,000+ SaaS apps across multiple IdPs and configuration scenarios)

This play maps common cyber insurance questionnaire requirements to specific IT controls and evidence-gathering steps. It targets businesses struggling to meet underwriting standards for MFA, EDR, and backups.

Example Keywords

• cyber insurance MFA requirement help
• how to pass cyber insurance underwriting
• EDR requirements for cyber insurance
• cyber insurance backup immutability checklist
• security controls for cyber insurance renewal

Rationale

Cyber insurance is currently the primary driver for SMB security spending. Helping prospects navigate the questionnaire creates a high-trust entry point for managed services.

Topical Authority

ArcSource already offers security audits and assessments; this play aligns that expertise with a specific, high-stakes financial event for the buyer.

Internal Data Sources

Utilize sanitized insurance questionnaires, internal security baseline standards, and 'evidence pack' checklists used during real audits.

Estimated Number of Pages

2,000+ (Covering hundreds of control questions across various industries and insurance carrier types)

This play generates event-driven IT checklists and transition plans for companies undergoing mergers, acquisitions, or physical office moves. It captures high-urgency buyers who need professional project management and technical execution.

Example Keywords

• IT checklist for company acquisition
• tenant to tenant email migration plan
• office move IT infrastructure checklist
• merger IT integration roadmap
• domain cutover plan for business

Rationale

Major business transitions are 'forced' hiring events for MSPs. Providing the definitive playbook for these events positions ArcSource as the logical partner for the project.

Topical Authority

ArcSource’s 'process-driven' positioning is perfectly suited for complex, high-stakes migrations and infrastructure projects.

Internal Data Sources

Incorporate internal cutover runbooks, discovery questionnaires, and project plan templates from previous successful migrations.

Estimated Number of Pages

1,500+ (Covering various event types, system combinations, and company size variants)

Improvements Summary

Re-map the three core service pages to non-branded, high-intent keywords and rewrite above-the-fold copy to match buyer intent with clearer proof and CTAs. Expand each page with deeper service sections, FAQs + schema, supporting articles, and stronger internal linking, while fixing the staging Concord URL indexing risk.

Improvements Details

Update /microsoft-365-services/, /backup-and-disaster-recovery/, and /cloud-computing/ with new primary targets (e.g., "Microsoft 365 managed services", "backup and disaster recovery services"/"BCDR", "cloud migration services" + Bay Area modifiers) and build H2 sections around administration, security hardening, Exchange/SharePoint/Teams support, ransomware recovery, DR testing, RPO/RTO, hybrid cloud, and cost optimization. Add conversion sections on each page: "What’s included" deliverables, a service-specific Assess→Plan→Deploy→Manage→Optimize process, common problems, security/compliance, 8–12 FAQs with FAQ + Service + Breadcrumb schema, plus 2–3 mini case studies and strong "Talk to an Engineer" CTAs. Publish supporting posts per cluster and link them back with descriptive anchors, add a /services/ hub and “related services” modules, add contextual links from Home/Who We Are, and block/noindex staging.arcsource.com/concord or move it to production with a 301 redirect.

Improvements Rationale

These service pages currently target too few (often branded or mismatched) queries and show 0% traffic for mapped non-brand terms, which signals weak relevance for commercial intent searches. Broader head terms are crowded, so ranking gains are more likely through stronger intent match, long-tail coverage via FAQs/supporting posts, and internal links that concentrate authority on the money pages. The staging location page can split trust and relevance if indexed, so resolving it supports cleaner indexing and better performance.