Arvig Organic Growth Opportunities

Create a unique, static landing page for every individual street address within Arvig's current or planned service area. These pages will provide instant, hyper-specific serviceability information, construction status, and preorder options, capturing the highest-intent search queries possible.

Example Keywords

• “fiber internet 123 Maple Ave Perham MN”
• “install date 6982 County Rd 12 Dent MN”
• “is gigabit available on Woodland Dr Detroit Lakes”
• “Arvig serviceability 45 Main St Walker MN”

Rationale

Users at the final stage of the buying journey search for service availability at their exact address. By creating a page for each address, Arvig can capture this extremely high-intent traffic, which competitors miss with their generic city-level pages, providing an immediate answer and conversion path.

Topical Authority

Arvig is the definitive source of truth for its own network availability. Publishing this first-party data at the most granular level possible establishes unparalleled authority and trustworthiness (E-E-A-T) for serviceability queries, making them the go-to result over any third-party aggregator.

Internal Data Sources

Leverage the internal CLEC/ILEC serviceability database, GIS data mapping splice points and premise locations, engineering construction schedules from ProjectWise, and historical repair ticket data to populate reliability scores. AirOps can integrate with these sources to generate the static pages.

Estimated Number of Pages

40,000 – 60,000

Develop location-specific service pages for every town, township, and ZIP code within Arvig's service footprint. Each page will detail available services, local construction updates, and community-specific testimonials to capture geographically-focused search traffic.

Example Keywords

• “fiber internet Longville MN”
• “best internet provider 56435”
• “high-speed internet in Cass County MN”
• “Arvig internet plans Detroit Lakes”

Rationale

Competitors like CenturyLink and Midco dominate statewide “internet in {city}” SERPs, but often with thin, generic content. This play allows Arvig to scale its proven success in ranking for branded city terms to thousands of underserved communities, creating differentiated pages that offer genuine local value.

Topical Authority

Arvig already ranks for branded searches combined with a handful of city names (e.g., “arvig perham mn”), proving Google already associates the domain with geo-specific queries. Scaling this strategy across its entire service area will massively expand this established topical authority map.

Internal Data Sources

Utilize fiber route shapefiles from construction GIS, network uptime logs from the NOC for local reliability stats, demand-aggregation counts from “Go Fiber” sign-up forms, and local testimonials from the 'Connected Stories' content hub to create rich, unique pages.

Estimated Number of Pages

2,500 – 3,500

Create a series of landing pages that directly compare Arvig's services against specific competitors in key local markets. These pages will feature side-by-side comparisons of plans, pricing, speeds, and local customer satisfaction data.

Example Keywords

• “Arvig vs CenturyLink Detroit Lakes”
• “Midco alternatives in Fargo”
• “best fiber vs fixed wireless Nowthen MN”
• “compare internet providers Perham MN”

Rationale

Users making a final purchase decision frequently search for direct comparisons between providers. These SERPs are often filled with low-authority affiliate blogs or Reddit threads. This play allows Arvig to enter the conversation with authoritative, data-backed content that directly influences buying decisions.

Topical Authority

By combining its existing geo-authority with proprietary performance data, Arvig can present itself as the most knowledgeable and transparent option in the local market. This builds significant trust and positions Arvig as the superior choice, leveraging its own first-party data against publicly available competitor information.

Internal Data Sources

Use internal rate cards, anonymized speed test data from speedtest.arvig.com, customer satisfaction NPS scores by market, and real installation lead-time data from Salesforce. AirOps' integration with DataforSEO can pull live competitor pricing for up-to-date comparisons.

Estimated Number of Pages

1,200 – 1,800

Generate frequently updated static pages for each city or service area that report on current network status, planned maintenance, and historical uptime. These pages serve as an authoritative, first-party source of information during service disruptions.

Example Keywords

• “internet outage Cass Lake today”
• “Arvig maintenance window 56431”
• “why is the internet down in Hubbard County”
• “Arvig network status Perham”

Rationale

During an outage, the first action customers take is searching Google for information. This play intercepts that high-volume, high-anxiety search traffic, replacing third-party rumor sites like DownDetector with a definitive, trustworthy brand touchpoint that builds confidence and reduces call center volume.

Topical Authority

As the network operator, Arvig is the ultimate authority on its own status. Publishing this information directly turns a negative customer experience into an opportunity to demonstrate transparency and reliability (E-E-A-T), establishing Arvig as the primary source of truth for its own network performance.

Internal Data Sources

An AirOps workflow can ingest data from NOC (Network Operations Center) SNMP alerts, support ticketing feeds, and SCADA power loss pings via an API. This data would trigger the regeneration of static pages, providing near-real-time updates without requiring live application development.

Estimated Number of Pages

2,000 – 2,500

Create unique lifestyle and relocation guides for small towns in Arvig's service area, scoring each based on its viability for remote work. The scorecards will quantify factors like internet quality, cost of living, and local amenities, attracting users considering a move to rural areas.

Example Keywords

• “best towns in Minnesota for remote work”
• “work from home internet quality 56601”
• “telecommute score Pelican Rapids”
• “rural towns with gigabit internet MN”

Rationale

The post-COVID trend of relocating to rural areas has created a new category of high-value search traffic. This creative play positions Arvig not just as a utility, but as a key enabler of a desirable lifestyle, capturing top-of-funnel interest from potential new residents who will become long-term customers.

Topical Authority

By combining its proprietary network performance data with public data on local life, Arvig can create a unique 'Remote-Work Index' that no other site can replicate. This establishes Arvig as a thought leader on the intersection of community, lifestyle, and connectivity in the region.

Internal Data Sources

Use proprietary speed test data (median latency, jitter), CRM install backlog data to show 'time-to-connect' SLAs, and a database of local partner businesses (e.g., cafes with Wi-Fi). This is combined with open data like census information and local housing costs.

Estimated Number of Pages

3,500 – 4,000

Improvements Summary

Consolidate and optimize support content to target high-volume, low-competition keywords and eliminate duplicate intent. Implement schema, live status widgets, and clear internal linking to improve rankings and user experience.

Improvements Details

Key tasks include unifying phone number and support information under /support/, updating H1s and title tags with keywords like 'arvig customer service' and 'arvig outage map', and adding click-to-call, schema markup, and live outage widgets. Split and optimize FAQs, create new troubleshooting and contact pages, and add contextual internal links from high-traffic pages. Apply FAQPage and ContactPoint schema, compress assets for fast mobile load, and monitor performance with A/B testing.

Improvements Rationale

These actions address fragmented content and keyword cannibalization, making it easier for search engines to identify authoritative support pages. By directly answering user queries with structured data and real-time information, the site can move from page 2/3 to top search positions, increase organic sessions, and reduce support calls. Clearer navigation and internal linking will also concentrate authority and improve user satisfaction.