Asana Organic Growth Opportunities

A vast library of business templates covering every major business function and industry vertical. Each template includes customization guides, implementation tips, and real-world examples.

Example Keywords

• "budget template google sheets" (SV: 5,400)
• "profit and loss statement template" (SV: 9,900)
• "project plan template"
• "employee schedule template"

Rationale

Templates have high commercial intent and drive significant traffic for competitors like Monday.com. Creating comprehensive, customizable templates can capture this high-intent traffic while providing immediate value to users.

Topical Authority

Asana's existing authority in project management provides credibility for offering business templates.

Internal Data Sources

Leverage Asana's existing template library, customer usage patterns, and successful workflow implementations.

Estimated Number of Pages

500+ (covering various template categories)

Comprehensive guides detailing how Asana can be implemented across different industries, with specific workflows, best practices, and success metrics.

Example Keywords

• "construction management software" (SV: 6,600)
• "hr software" (SV: 8,100)
• "it service management" (SV: 5,400)
• "enterprise software solutions"

Rationale

Industry-specific searches show high commercial intent and significant search volume. Creating targeted content for each industry captures valuable traffic while addressing specific needs.

Topical Authority

Asana's existing customer base across industries provides credibility and real-world examples.

Internal Data Sources

Use case studies, customer success stories, and industry-specific implementations from existing clients.

Estimated Number of Pages

800+ (covering multiple industries)

Detailed guides addressing specific challenges in project management, team collaboration, and productivity, with actionable solutions using Asana.

Example Keywords

• "how to improve remote team communication"
• "solving project deadline issues"
• "managing distributed teams effectively"
• "project bottleneck solutions"

Rationale

Problem-focused content attracts users actively seeking solutions, increasing conversion potential. Long-tail keywords in this space have less competition but high intent.

Topical Authority

Asana's expertise in workflow optimization and project management provides natural authority in this space.

Internal Data Sources

Utilize support tickets, user feedback, and customer success team insights to identify common challenges and solutions.

Estimated Number of Pages

800+ (addressing various challenges)

Comprehensive guides covering integration possibilities between Asana and other popular business tools, including setup instructions, use cases, and troubleshooting.

Example Keywords

• "integrate Asana with Salesforce"
• "Asana Microsoft Teams integration guide"
• "Asana Slack integration setup"
• "Asana API integration tutorial"

Rationale

Integration-related searches indicate high intent and often come from existing users looking to expand their usage. This content can drive both acquisition and retention.

Topical Authority

Asana's existing integration partnerships and technical documentation provide strong foundation for authority.

Internal Data Sources

Leverage API documentation, integration partner relationships, and actual integration usage data.

Estimated Number of Pages

400+ (covering all possible integrations)

Comprehensive project management resources tailored to specific countries and languages, including local business practices, regulations, and case studies.

Example Keywords

• "project management tools in Germany"
• "team collaboration software France"
• "agile project management Japan"
• "workflow management tools Brazil"

Rationale

Localized content captures untapped market share in non-English speaking regions while addressing specific regional needs.

Topical Authority

Asana's global presence and existing localized products provide authority for regional content.

Internal Data Sources

Use regional customer data, local team insights, and country-specific product adaptations.

Estimated Number of Pages

1,000+ (covering multiple regions and languages)

Improvements Summary

Optimize content with high-potential, low-competition keywords and enhance user engagement through comprehensive guides and templates. Improve on-page SEO elements like meta tags, headers, and internal linking.

Improvements Details

Focus on keywords such as 'Example of a SWOT analysis' and 'Tactic vs strategy' by incorporating them naturally into titles, headers, and body content. Expand articles with detailed explanations, real-world examples, and visuals. Improve readability with bullet points and internal links to related resources.

Improvements Rationale

Targeting high-potential keywords with low competition can significantly improve search rankings and organic traffic. Enhancing content depth and user experience will establish Asana as an authority in project management, leading to better user engagement and potential conversions.