Ashby Organic Growth Opportunities

A programmatic gallery that analyzes and categorizes real-world job board designs to provide inspiration for talent acquisition leaders. By showcasing specific UI patterns like department-first navigation or remote-filtering, Ashby can attract buyers looking to upgrade their employer brand.

Example Keywords

• career page examples
• job board design best practices
• best startup career sites
• career site navigation patterns
• employer brand page templates

Rationale

Recruiting leaders often seek inspiration when rebuilding their career sites, which is a primary trigger for evaluating a new ATS. This play captures that high-intent traffic by providing a structured, annotated library of successful designs.

Topical Authority

Ashby already hosts thousands of career pages on its jobs.ashbyhq.com subdomain, giving it the inherent credibility and domain trust to curate the definitive library of career site patterns.

Internal Data Sources

Use the existing jobs.ashbyhq.com corpus to extract UI components, combined with customer metadata (industry, size) and product configuration capabilities.

Estimated Number of Pages

30,000+ (Covering individual company teardowns, industry collections, and specific UI pattern hubs)

A comprehensive technical library providing object-level data mapping and validation checklists for migrating from legacy systems to a modern ATS. This targets high-intent buyers who are already in the process of switching platforms and need technical guidance.

Example Keywords

• {ATS Name} migration checklist
• ATS data mapping template
• how to export candidates from {ATS Name}
• ATS cutover plan
• recruiting data validation steps

Rationale

Migration is the most painful part of switching an ATS; providing the specific technical 'how-to' for data reconciliation positions Ashby as the expert partner for a smooth transition. This captures buyers at the peak of their decision-making cycle.

Topical Authority

Ashby’s existing developer documentation and API reference footprint provide the necessary technical signals to rank for complex data-migration queries.

Internal Data Sources

Leverage internal implementation runbooks, field mapping schemas, and common support pitfalls encountered during historical migrations.

Estimated Number of Pages

8,000+ (Permutations of source systems, data objects like 'Offers' or 'Scorecards', and validation checklists)

A programmatic library of SQL, dbt, and BI dashboard models specifically for recruiting operations and data analysts. This play targets the technical influencers within a company who are responsible for building hiring funnel reports.

Example Keywords

• recruiting funnel SQL model
• dbt recruiting analytics package
• time-in-stage dashboard for Looker
• hiring velocity report schema
• recruiting data warehouse models

Rationale

Modern recruiting is data-driven, and the teams building these dashboards are often key stakeholders in ATS selection. Providing ready-to-use code snippets solves a major technical hurdle for them.

Topical Authority

As the system of record for hiring data, Ashby is the natural authority on how that data should be structured, modeled, and visualized for business intelligence.

Internal Data Sources

Utilize internal data model definitions, standard report logic from the product, and anonymized sample datasets for query testing.

Estimated Number of Pages

2,000+ (Covering various metrics, SQL dialects, and BI tool-specific dashboard specifications)

A massive collection of trigger-and-action automation recipes that connect the ATS to the broader HR tech ecosystem. This play captures long-tail search volume for specific workflow automations that generic integration pages miss.

Example Keywords

• automate offer approval Slack notification
• interview scheduling automation workflow
• ATS webhook for {Tool Name}
• candidate stage change automation
• recruiting workflow recipes

Rationale

Recruiting ops professionals search for specific ways to save time; by providing 'recipes' for these automations, Ashby demonstrates the depth of its integration ecosystem and product flexibility.

Topical Authority

Ashby’s robust API and existing integration hub provide a strong foundation to expand into specific, actionable workflow content.

Internal Data Sources

Use the product's webhook/event catalog, integration capability matrices, and anonymized telemetry on the most popular customer automations.

Estimated Number of Pages

15,000+ (Permutations of triggers, actions, and third-party tools)

An operational library of role-specific and scenario-based outreach sequences for sourcers and recruiters. This play provides high-value templates that help recruiting teams improve their response rates and candidate engagement.

Example Keywords

• recruiting outreach sequence for {Role}
• sourcing email templates for engineers
• candidate follow-up sequence
• re-engagement email for silver medalists
• offer close messaging templates

Rationale

Sourcing is a core part of the recruiting funnel; providing high-performing messaging templates attracts teams looking to optimize their outbound efforts and tooling.

Topical Authority

Ashby’s core product includes sequencing and communication tools, making it a credible source for best practices in candidate outreach.

Internal Data Sources

Incorporate internal recruiting team sequences, anonymized performance benchmarks, and legal-approved compliance language blocks.

Estimated Number of Pages

10,000+ (Covering various roles, seniority levels, and candidate personas)

Improvements Summary

Update Ashby-hosted company career landing pages to better match branded intent ("{company} careers", "{company} jobs") with stronger on-page signals and brand disambiguation copy. Add structured data, canonical/index controls, and cleaner internal linking so landing pages and active job posts move from page 2 visibility to page 1 results and richer job features.

Improvements Details

Revise template elements at scale: title tags like "{Company} Careers | Open Roles & Job Openings", H1 "{Company} Careers", and add 250–500 words of unique above-the-fold sections (About, Why work here, Benefits, Hiring process, Locations/Remote policy). Add entity clarity for ambiguous names (e.g., River/Harvey/Tempo) with a one-line descriptor, logo + alt text, Organization/WebSite schema, and sameAs links (site, LinkedIn). Implement valid JobPosting schema on every active role (including directApply, location/remote fields, salary when available), BreadcrumbList schema, a single canonical URL format with 301s, noindex or curated static pages for filter combinations, and 410/404 (or targeted 301) for closed roles; maintain fresh XML sitemaps and add "Back to {Company} Careers" links plus related-role links on job pages.

Improvements Rationale

These pages already target branded queries with low-to-medium competition, so clearer titles/H1s and unique company-specific copy can improve relevance and CTR quickly. JobPosting + clean indexation address common template issues that keep pages stuck on page 2, and stronger entity signals help Google pick the right brand for ambiguous names. Better crawl paths and sitemaps help new and frequently changing job content get discovered and re-crawled faster, improving visibility for active openings.