Asure Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Driving ~13k monthly organic visits from over 7k ranking keywords.
- Brand searches like "asure" and "asure login" account for over 60% of traffic, indicating strong brand recall but high dependency on existing awareness.
- Your moderate Authority Score of 38 provides a foundation but limits your ability to compete for top-ranking positions on high-difficulty keywords.
Growth Opportunity
- The market leader, Paylocity, generates 1.8m monthly visits—over 140x your current traffic—demonstrating the immense size of the addressable market you can capture.
- Paylocity ranks for over 183k keywords compared to your 7k, highlighting a massive content and keyword gap that can be systematically closed.
- Your existing blog success on topics like "probationary period" provides a proven, albeit small-scale, template for creating the kind of informational content competitors are using to dominate search results.
Assessment
You have a foundational organic presence but are significantly behind key competitors in search visibility. The data reveals a substantial opportunity to grow market share by systematically creating content that targets the non-branded keywords your competitors already own. AirOps can help you rapidly scale your content production to close this competitive gap and capture a larger share of organic traffic.
Competition at a Glance
An analysis of 2 key competitors, Paychex and Paylocity, shows that asuresoftware.com currently ranks 3rd in organic search performance. Asure generates 12,922 monthly organic visits from just over 7,000 ranking keywords.
In contrast, the market leader, Paylocity, generates 1,854,339 monthly organic visits and ranks for over 183,000 keywords. This represents a substantial gap in market visibility and search engine presence, with the top competitor attracting over 140 times more monthly organic visitors.
The success of top competitors highlights a significant performance gap and a commanding presence they have established in search results. This data indicates a substantial untapped opportunity for Asure to grow its organic traffic and close the gap with market leaders.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Create a comprehensive reference page for all 3,142 U.S. counties detailing their specific mandatory labor law poster requirements. This play establishes Asure as the definitive authority on hyper-local compliance, a topic poorly covered by competitors.
Develop a matrix of 2,601 pages detailing the specific payroll tax, unemployment, and business registration rules for every possible combination of a company's headquarter state and a remote employee's state. This addresses a critical, complex, and growing pain point for modern businesses.
Create a unique page for every pair of U.S. states, explicitly stating whether a payroll tax reciprocity agreement exists for commuters. This highly creative play solves a confusing cross-border tax issue that currently lacks a clear, authoritative answer online.
Generate comprehensive guides for setting up payroll and HR in specific industries, such as restaurants, construction, and non-profits. This strategy targets high-intent SMB owners searching for solutions tailored to their unique operational needs.
Build a massive library of downloadable, state-specific HR policy templates for topics like remote work, social media, and dress code. This play scales a proven content strategy to capture a huge volume of high-intent searches from SMBs needing immediate compliance help.
Improvements Summary
Expand and optimize high-intent payroll tax product pages with targeted keywords, deeper content, and improved internal linking. Add CRO elements, structured data, and new supporting blog content to drive rankings and conversions.
Improvements Details
Rewrite H1s and meta tags to match primary keywords like 'payroll tax management software' and 'payroll software for payroll service providers.' Expand product pages to 1,200-1,500 words, add comparison tables, calculators, and FAQ sections with schema. Strengthen internal links from related blogs, add sidebar CTAs, and launch a backlink campaign using interactive tools and original research.
Improvements Rationale
Current pages rank on page 2 due to thin content, weak keyword targeting, and limited authority signals. By aligning on-page elements with high-value keywords, increasing topical depth, and building stronger internal and external links, these pages can move into the top 10 and capture more high-intent traffic. Improved CRO features and trust signals are expected to increase demo requests and conversions.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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