Atlassian Organic Growth Opportunities

Create a comprehensive resource center focused on FinOps and cloud cost optimization, targeting the growing demand for financial operations expertise in cloud computing. This hub will provide detailed guides, best practices, and implementation strategies.

Example Keywords

• "finops" (CPC: $11.28)
• "cloud cost optimization strategies"
• "finops best practices"
• "devops cost management"
• "finops in cloud computing"

Rationale

High CPC ($11.28) and search volume for FinOps-related terms indicate strong commercial intent, with competitors currently dominating these keywords while Atlassian lacks coverage.

Topical Authority

Atlassian's position in DevOps and cloud software makes it a credible voice for FinOps guidance.

Internal Data Sources

Leverage internal cloud cost optimization practices, customer case studies, and insights from finance teams.

Estimated Number of Pages

500-800 pages

Develop an extensive collection of guides and tutorials on implementing AI in DevOps processes, including practical applications and step-by-step implementation guides.

Example Keywords

• "machine learning engineer" (CPC: $4.62)
• "ml ops" (CPC: $5.26)
• "ai in devops"
• "devops automation best practices"
• "ai-driven deployment strategies"

Rationale

Growing intersection of AI and DevOps presents a significant opportunity in an underserved content area with high commercial intent.

Topical Authority

Atlassian's DevOps tools and expertise position it perfectly to provide authoritative content on automation and AI integration.

Internal Data Sources

Utilize insights from R&D teams, product development, and internal AI initiatives.

Estimated Number of Pages

1,000-1,500 pages

Build a comprehensive database of error messages with detailed troubleshooting steps and solutions across various development and IT scenarios.

Example Keywords

• "Error for site owner: invalid key type"
• "task failed successfully"
• "common interface errors"
• "object show assets error"
• "correct solutions for [error code]"

Rationale

Users actively search for specific error messages, representing high-intent traffic currently captured by competitors.

Topical Authority

Atlassian's extensive experience with development tools and support makes it an authoritative source for troubleshooting guidance.

Internal Data Sources

Leverage support ticket database, knowledge base articles, and community forum discussions.

Estimated Number of Pages

1,000-2,000 pages

Create detailed pages for every possible integration and plugin available for Atlassian products, including comprehensive setup guides and use cases.

Example Keywords

• "jira salesforce integration"
• "confluence plugins for [functionality]"
• "bitbucket integration guide"
• "ci cd pipeline setup"
• "mermaidjs integration tutorial"

Rationale

High search volume for integration-related queries presents an opportunity to capture users looking to enhance their existing tools.

Topical Authority

As the platform provider, Atlassian has unique authority to provide integration guidance.

Internal Data Sources

Utilize Marketplace data, plugin developer documentation, and internal integration teams' expertise.

Estimated Number of Pages

2,000-3,000 pages

Develop comprehensive guides for implementing agile methodologies across different industries, with specific challenges and solutions for each sector.

Example Keywords

• "agile in healthcare"
• "financial sector agile transformation"
• "education sector agile implementation"
• "retail agile methodology"
• "government agency agile adoption"

Rationale

Significant gap in industry-specific agile content represents an opportunity to capture targeted traffic.

Topical Authority

Atlassian's widespread use across industries provides credibility in offering specialized guidance.

Internal Data Sources

Use customer success stories, industry-specific sales data, and expert insights.

Estimated Number of Pages

800-1,000 pages

Improvements Summary

Focus on optimizing content for high-volume, low-competition keywords and enhance on-page SEO elements. Update and expand content with in-depth guides and visual aids to align with user intent.

Improvements Details

Target primary keywords like 'smart goals format' and 'role of scrum master in scrum' by updating title tags, meta descriptions, and header structures. Create new content such as comparative articles and how-to guides, and improve internal linking with keyword-rich anchor texts.

Improvements Rationale

Optimizing for specific keywords with low competition can increase organic traffic and improve search rankings. Enhancing content quality and structure will engage users better, leading to higher engagement rates and potential conversions.