Atos Organic Growth Opportunities

This play creates a massive matrix of landing pages that map specific cybersecurity services to regional compliance frameworks and industry-specific threats. It captures high-intent buyers looking for localized, regulated security solutions.

Example Keywords

• NIS2 compliance consulting for manufacturing
• DORA compliance services for financial entities
• managed SOC for healthcare providers
• OT security services for energy infrastructure

Rationale

Cybersecurity buyers often search for solutions that satisfy specific regulatory requirements within their industry and region. By programmatically generating these permutations, Atos can capture long-tail intent that competitors currently dominate.

Topical Authority

Atos has a strong foundation in cybersecurity and OT security, but currently lacks non-branded visibility; leveraging its existing authority score of 49 will allow these specific pages to rank quickly.

Internal Data Sources

Utilize internal security service catalogs, incident response runbooks, and regional certification data to provide unique, grounded context.

Estimated Number of Pages

6,000+ (Covering 8 services, 10 frameworks, 15 industries, and 5 regions)

This strategy focuses on creating workload-specific cloud migration and modernization pages that target specific platforms and business outcomes. It addresses the technical and financial concerns of enterprise leaders moving complex workloads to the cloud.

Example Keywords

• SAP S/4HANA migration services for enterprise
• managed Kubernetes for financial services
• cloud cost optimization for retail sector
• hybrid cloud landing zone implementation

Rationale

Enterprise cloud queries are increasingly specific to the workload (e.g., SAP) or the platform (e.g., Kubernetes). These pages provide the technical depth required to win non-branded searches that are currently driving traffic to competitors like Accenture and DXC.

Topical Authority

Atos's history of cloud acquisitions and its existing library of hybrid cloud whitepapers provide the necessary topical relevance to rank for complex migration queries.

Internal Data Sources

Reference architectures, cloud migration factory playbooks, and internal FinOps methodology documents.

Estimated Number of Pages

4,000+ (Covering 12 workloads, 6 platforms, and 10 outcomes)

This play generates industry-specific transformation pages that answer how to solve particular business problems using digital technology, tailored for specific buyer roles. It moves beyond generic service descriptions to provide role-based value propositions.

Example Keywords

• predictive maintenance analytics for manufacturing CIOs
• fraud detection platform for banking operations
• hospital IT managed services for healthcare leaders
• digital citizen services for government agencies

Rationale

Decision-makers search for solutions to their specific industry pain points rather than generic IT services. Providing role-based content increases conversion by speaking directly to the buyer's unique KPIs and objections.

Topical Authority

Atos's extensive global client story library and industry-specific press releases provide the proof points needed to establish authority in vertical markets.

Internal Data Sources

Global client story database, industry-specific accelerators, and internal SME profiles.

Estimated Number of Pages

3,000+ (Covering 20 industries, 25 use cases, and 6 buyer roles)

This strategy builds a comprehensive library of architecture and governance pages for Sovereign AI and Enterprise GenAI. It targets the massive surge in search volume for secure, compliant AI implementation patterns.

Example Keywords

• sovereign AI platform for government agencies
• RAG architecture for enterprise data
• AI governance framework for healthcare
• private generative AI implementation services

Rationale

As enterprises move from AI experimentation to production, they require specific guidance on governance, data sovereignty, and architecture. This play captures that high-intent technical traffic early in the buying cycle.

Topical Authority

Atos already possesses unique proprietary content on Sovereign AI and high-performance computing (HPC) that can be used to ground these pages in real-world expertise.

Internal Data Sources

Sovereign AI platform guides, HPC benchmarking data, and internal AI risk management frameworks.

Estimated Number of Pages

2,000+ (Covering 30 use cases, 10 governance requirements, and 10 industries)

This play creates a global navigator for public sector procurement vehicles and framework contracts, helping government buyers identify Atos's eligibility and service lots. It captures users at the final stage of the procurement journey.

Example Keywords

• G-Cloud IT services framework agreement
• public sector cloud procurement France
• government IT framework contract UK
• state IT services contract Texas DIR

Rationale

Public sector buyers often search for specific framework names or procurement vehicles to find eligible vendors. These pages act as a "procurement navigator" that drives high-intent traffic directly to regional sales teams.

Topical Authority

Atos's established regional site sections and history of public sector contracts provide the credibility needed to rank for procurement-specific queries.

Internal Data Sources

Internal contract metadata, framework IDs, eligible entity lists, and regional contact routing rules.

Estimated Number of Pages

8,000+ (Covering 40 countries and 50+ procurement vehicles)

Improvements Summary

Rework the workplace services pillar, collaboration subpage, and supporting blog to match service-selection intent with clearer page focus, stronger above-the-fold copy, and decision-ready sections (deliverables, use cases, proof, FAQs). Add a hub-and-spoke internal linking pattern and stop the brochure PDF from competing with core pages in search.

Improvements Details

Map primary terms to each page and rewrite Title/H1/H2s to target head terms like "managed workplace services", "hybrid work technology", "enterprise collaboration", and "remote collaboration tools"; add modules for "what we deliver", use cases, case studies with measurable outcomes, and an FAQ block with FAQPage + BreadcrumbList markup. Publish 4–6 supporting posts (DEX measurement, collaboration governance, hybrid work security, operating model/KPIs, automation) that link back to the pillar with consistent anchors, and add stronger sitewide entry points (services nav, related-service blocks). Fix the brochure PDF (remove parameter variants, set a single canonical URL, add an HTML brochure section on the pillar, and add noindex if the PDF keeps outranking commercial pages).

Improvements Rationale

Current rankings indicate page-2 visibility with low traffic share because search intent and head-term targeting are unclear, on-page depth/proof is light versus competitors, and internal links into the hub are weak. The PDF is also drawing rankings away from higher-converting HTML pages, which dilutes authority and hurts lead capture. Tightening keyword-to-page alignment, adding proof-driven sections, and consolidating equity through internal links and better canonical handling should improve CTR, relevance, and conversions.