Attentive Organic Growth Opportunities

Readiness Assessment

Domain Authority
48
Organic Search Traffic
15.41K
Organic Keywords
8.83K
Current Performance
  • Driving 15.4k monthly organic visits from 8.8k ranking keywords, with estimated value of $794k in equivalent ad spend
  • Homepage captures 56% of organic traffic, followed by careers (12%) and food holidays calendar (11%)
  • Brand terms ("attentive," "attentive mobile") drive ~30% of traffic, showing strong brand awareness
Growth Opportunity
  • Authority score of 48 suggests room to build domain authority through quality backlinks
  • Non-brand content like "food holidays calendar" performs well (1.6k visits), indicating content expansion opportunity
  • SMS marketing terms show high commercial intent ($5-10 CPCs) with untapped ranking potential
Assessment

Current performance shows strong brand foundation but reveals significant growth potential in non-brand content. Data suggests systematic opportunity to expand topical authority in SMS marketing, email automation, and e-commerce integration verticals. AirOps can help scale content production across these high-value segments while maintaining quality and relevance.

Your domain is ready for AI powered growth

Competition at a Glance

Analysis of 2 direct competitors shows Attentive.com currently ranks 2nd in organic search performance, with 15,406 monthly organic visits and 8,830 ranking keywords.

Market leader Postscript generates 27,744 monthly organic visits and ranks for 4,152 keywords, despite having fewer ranking keywords than Attentive.com. This indicates a significant gap in traffic efficiency and content performance.

The competitive landscape shows strong commercial intent with CPCs ranging from $5-10 for industry-relevant terms. With high-value keywords focused on e-commerce integrations, messaging platforms, and customer engagement solutions, there's substantial opportunity to improve market visibility in these key areas.

Opportunity Kickstarters

Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.

1. AI-Generated Industry-Specific SMS Template Library

Content Creation
Programmatic SEO
Content Refresh

Create a comprehensive library of AI-optimized SMS templates tailored for different industries, complete with performance metrics and customization guides. This extensive collection will serve as the definitive resource for marketers seeking proven, industry-specific messaging templates.

Example Keywords
  • "SMS templates for [industry] marketing"
  • "High converting text message templates"
  • "Best SMS templates for [business type]"
  • "Customizable SMS templates [industry]"
  • "Professional text message examples [industry]"
Rationale

Marketers actively search for proven templates with demonstrated success rates. By providing AI-optimized templates with performance data, we can capture high-intent traffic from professionals seeking to improve their SMS campaigns.

Topical Authority

Attentive's extensive experience in SMS marketing and AI optimization positions it as an authoritative source for message templates.

Internal Data Sources

Leverage campaign performance data, AI optimization algorithms, industry-specific engagement metrics, and creative team guidelines.

Estimated Number of Pages

1,500+ pages covering various industries, use cases, and campaign types

2. Multi-Language SMS Marketing Compliance Hub

Content Creation
Programmatic SEO
Content Refresh

Develop comprehensive SMS marketing compliance guides and resources in multiple languages, covering regulations, best practices, and implementation strategies for different regions worldwide. This resource will serve as the go-to destination for international SMS marketing compliance information.

Example Keywords
  • "SMS marketing regulations [country]"
  • "Text message compliance [region]"
  • "International SMS marketing laws"
  • "SMS compliance guide [language]"
  • "Mobile marketing regulations [country]"
Rationale

Companies expanding internationally need detailed compliance information. This underserved market represents significant opportunity for high-intent traffic.

Topical Authority

Attentive's global presence and expertise in compliance makes it a credible source for international SMS marketing guidance.

Internal Data Sources

Utilize legal team expertise, international client case studies, regional compliance documentation, and market-specific best practices.

Estimated Number of Pages

1,200+ pages across multiple languages and regions

3. Interactive SMS ROI Calculator Library

Content Creation
Programmatic SEO
Content Refresh

Create an extensive collection of industry-specific ROI calculators and benchmarking tools, accompanied by detailed guides and case studies. This comprehensive resource will help businesses understand and project their SMS marketing performance potential.

Example Keywords
  • "SMS marketing ROI calculator [industry]"
  • "Text message campaign ROI"
  • "SMS marketing benchmarks [industry]"
  • "Calculate SMS campaign returns"
  • "Message marketing ROI tools"
Rationale

Decision-makers actively seek ROI information when evaluating SMS marketing solutions. This content targets high-intent prospects at the decision stage.

Topical Authority

Attentive's extensive performance data and industry experience positions it as an authority on SMS marketing ROI.

Internal Data Sources

Leverage aggregated campaign performance data, industry benchmarks, client success metrics, and ROI analysis frameworks.

Estimated Number of Pages

500+ calculator and benchmarking pages

4. Niche Industry SMS Marketing Playbooks

Content Creation
Programmatic SEO
Content Refresh

Develop comprehensive SMS marketing playbooks for specific niche industries, providing detailed strategies, examples, and implementation guides. This resource will serve specialized industries with targeted, actionable SMS marketing guidance.

Example Keywords
  • "SMS marketing for [niche industry]"
  • "Text message strategies [specific profession]"
  • "[Niche business] SMS marketing guide"
  • "Mobile marketing for [specialized field]"
  • "SMS campaigns [unique industry]"
Rationale

Niche industries often lack specialized SMS marketing resources, representing an opportunity to capture high-intent traffic from underserved markets.

Topical Authority

Attentive's diverse client base and industry expertise positions it well to provide authoritative guidance for niche markets.

Internal Data Sources

Utilize niche industry client data, specialized campaign metrics, success stories, and industry-specific regulations.

Estimated Number of Pages

800+ industry-specific playbooks

5. Event-Based SMS Campaign Library

Content Creation
Programmatic SEO
Content Refresh

Create an extensive library of event and holiday-specific SMS marketing campaign guides, complete with templates, timing strategies, and success metrics. This comprehensive resource will help businesses plan and execute effective seasonal campaigns.

Example Keywords
  • "Holiday SMS marketing campaigns"
  • "[Event] text message templates"
  • "Seasonal SMS marketing strategies"
  • "[Holiday] SMS campaign ideas"
  • "Event-based marketing messages"
Rationale

Businesses consistently search for seasonal marketing guidance, creating ongoing traffic potential throughout the year.

Topical Authority

Attentive's extensive experience with seasonal campaigns positions it as an authority on event-based SMS marketing.

Internal Data Sources

Leverage historical campaign data, seasonal performance metrics, creative assets, and timing optimization data.

Estimated Number of Pages

1,200+ event-specific campaign guides

6. Seasonal Marketing Content Optimization Strategy

Editorial
Content Optimization
Content Refresh
Improvements Summary

Optimize seasonal marketing blog posts on Attentive.com by targeting specific keywords and enhancing on-page SEO. Expand content with in-depth guides, case studies, and multimedia elements to increase engagement.

Improvements Details

Focus on primary keywords like 'Spring marketing ideas' and 'New Year's marketing ideas' while integrating secondary keywords naturally. Update content for current trends, add interactive elements, and improve internal linking. Enhance user experience with clear CTAs and mobile-friendly design.

Improvements Rationale

Targeting specific keywords with low competition can improve search rankings and visibility. Expanding content and adding multimedia elements can increase user engagement and authority. Improved SEO and user experience can drive more organic traffic and potential leads.

Appendix

Topical Authority
Top Performing Keywords
KeywordVolumeTraffic %
best seo tools5.0k3
seo strategy4.0k5
keyword research3.5k2
backlink analysis3.0k4
on-page optimization2.5k1
local seo2.0k6
Top Performing Pages
PageTrafficTraffic %
/seo-tools5.0k100
/keyword-research4.0k100
/backlink-checker3.5k80
/site-audit3.0k60
/rank-tracker2.5k50
/content-optimization2.0k40

Ready to Get Growing?

Request access to the best–in–class growth strategies and workflows with AirOps

Book a Demo