Attributer Organic Growth Opportunities

Create an extensive database documenting every search engine domain worldwide and its impact on marketing attribution. This solves a crucial pain point for marketers trying to accurately track traffic sources.

Example Keywords

• "list of search engine domains"
• "recognized search engines for attribution"
• "international search engine domains"
• "search engine referral tracking"

Rationale

Marketers struggle with accurately attributing traffic from lesser-known search engines, creating a significant market need for comprehensive documentation.

Strategic Value

Revenue Streams: Convert technical searchers into tool users; premium access to detailed domain analytics.

Business Opportunities: Establish market leadership in search engine attribution knowledge.

Topical Authority

Attributer.io already has content on recognized search engine domains, making this a natural extension of existing expertise.

Internal Data Sources

Leverage proprietary list of recognized search engine domains and historical attribution data.

Estimated Number of Pages

600+ (covering global search engines and regional variants)

Develop comprehensive guides for UTM parameter implementation across different industries and platforms. Focus on specific use cases and real-world examples.

Example Keywords

• "UTM parameters for B2B SaaS"
• "E-commerce UTM tracking guide"
• "UTM best practices for social media"
• "Industry-specific UTM templates"

Rationale

While basic UTM information is common, detailed industry-specific guidance is rare and valuable.

Strategic Value

Revenue Streams: Convert readers into tool users seeking better UTM management.

Business Opportunities: Establish authority in UTM implementation across industries.

Topical Authority

Direct alignment with core product functionality and existing UTM expertise.

Internal Data Sources

Use customer implementation data and success stories to create authentic guides.

Estimated Number of Pages

800+ (covering various industries and platforms)

Create comprehensive guides addressing specific attribution challenges and their solutions. Focus on common problems faced by marketers across different platforms.

Example Keywords

• "fix missing UTM data in Analytics"
• "troubleshoot Facebook Ads attribution"
• "resolve cross-domain tracking issues"
• "attribution discrepancy solutions"

Rationale

Users actively seeking solutions to attribution problems represent high-intent traffic with strong conversion potential.

Strategic Value

Revenue Streams: Convert problem-solvers into tool users.

Business Opportunities: Establish authority in attribution problem-solving.

Topical Authority

Leverages existing technical expertise in attribution challenges.

Internal Data Sources

Use support tickets and customer feedback to identify common issues and solutions.

Estimated Number of Pages

500+ (covering various attribution scenarios)

Generate detailed reports on marketing attribution benchmarks across industries. Include metrics like CAC, CLV, ROAS, and engagement rates.

Example Keywords

• "marketing attribution benchmarks by industry"
• "average ROAS for B2B SaaS"
• "customer acquisition cost benchmarks"
• "industry standard attribution metrics"

Rationale

Marketers constantly seek benchmark data to evaluate their performance, creating high search demand.

Strategic Value

Revenue Streams: Lead generation through gated reports.

Business Opportunities: Position as industry thought leader.

Topical Authority

Builds on existing analytics expertise and data capabilities.

Internal Data Sources

Aggregate anonymized customer data and industry research.

Estimated Number of Pages

800+ (across industries and metrics)

Create comprehensive documentation for integrating Attributer.io with various marketing tools, platforms, and services. Include step-by-step guides and use cases.

Example Keywords

• "integrate attribution tracking with [Platform]"
• "marketing attribution for [Tool] users"
• "connect Attributer.io to [CRM]"
• "attribution setup guide for [Platform]"

Rationale

Users seeking integration information show high intent and are likely to convert.

Strategic Value

Revenue Streams: Convert users seeking integration help.

Business Opportunities: Strengthen partnerships with integrated platforms.

Topical Authority

Leverages existing technical documentation and integration expertise.

Internal Data Sources

Use technical documentation and integration success stories.

Estimated Number of Pages

1,500+ (covering various tools and platforms)

Improvements Summary

Focus on optimizing content for high-volume, low-competition keywords related to UTM tracking and platform-specific integrations. Enhance existing articles with detailed guides and create new content like platform comparison guides and video tutorials.

Improvements Details

Target keywords such as 'sending a URL parameter through Leadpages' and 'hidden fields Typeform' by updating articles with step-by-step instructions and optimizing on-page SEO. Develop new content like platform comparison guides and video tutorials to engage users. Improve internal linking and update navigation to enhance user experience.

Improvements Rationale

These improvements aim to capture more organic traffic by targeting high-volume keywords with low competition, thereby increasing visibility and engagement. By providing comprehensive and relevant content, the strategy seeks to position Attributer as an authority in marketing attribution, improving user trust and conversion rates.