Aura Organic Growth Opportunities

Create a comprehensive directory of individual lookup pages for every U.S. toll-free exchange and high-complaint phone number. This play captures high-intent users searching to verify if a specific number is a scam, offering them immediate answers and a path to Aura's call protection services.

Example Keywords

• "877 area code scam"
• "929-203-5076 spam"
• "should I answer 855 numbers"
• "[state] unemployment scam calls"

Rationale

Users frequently search for specific phone numbers or area codes they suspect are scams. By creating a massive, programmatic directory, Aura can capture this high-intent traffic at scale, providing immediate value and a clear conversion path to its call-protection products.

Topical Authority

Aura already ranks for "888 area code" and related terms, proving its authority on phone-scam topics. This play scales that proven success from a single article to a comprehensive, authoritative directory that out-competes rivals who lack this granular focus.

Internal Data Sources

Utilize Aura’s real-time spam-call detection feeds and user-reported call logs from its customer base. This proprietary data on call frequency, scam type, and reported losses provides unique, differentiated content that cannot be replicated.

Estimated Number of Pages

150,000+

Build a massive directory of pages that analyze and classify typosquatted or look-alike domains for top brands. This captures users at the critical moment they are questioning a website's legitimacy, preventing phishing and positioning Aura as an essential security tool.

Example Keywords

• "faceb00k.com legit"
• "paypaI.com scam"
• "googIe-support-help.com safe"
• "is [typosquatted-domain] safe"

Rationale

Phishing often relies on convincing look-alike domains, and users search for these specific URLs to verify their safety before entering credentials. A directory of pre-analyzed domains provides immediate, crucial answers and drives installation of Aura's safe-browsing extension.

Topical Authority

Aura's core mission is online safety, and its safe-browsing technology gives it inherent authority on domain classification. Publishing this data establishes Aura as a public resource for identifying phishing sites, reinforcing its expertise.

Internal Data Sources

Leverage DNS and TLS intelligence from the Aura safe-browsing cloud. This allows for instant classification of domains with proprietary data points like danger level, creation date, hosting country, and whether Aura's service already blocks it.

Estimated Number of Pages

200,000+

Develop a library of pages dedicated to the latest scams impersonating major brands, from e-commerce to finance. This strategy intercepts users searching for brand-specific threats, providing detailed intelligence and showcasing Aura's ability to protect against them.

Example Keywords

• "shein refund scam"
• "venmo customer service scam"
• "delta gift card scam email"
• "aliexpress paypal scam 2024"

Rationale

Scammers frequently impersonate trusted brands, leading users to search for "[Brand] + scam" with high urgency. Creating dedicated pages for thousands of brands captures this high-intent traffic, offering specific warnings and a direct funnel to Aura's protection services.

Topical Authority

Aura already educates on general scams and has existing traffic for pages like "Venmo Scams." Expanding this to cover thousands of individual brands systematically builds unparalleled topical authority in brand impersonation fraud, an area where competitors are weak.

Internal Data Sources

Use proprietary call, SMS, and email phishing telemetry that is tagged with brand names. This provides unique data on scam frequency, real (anonymized) message snippets, and financial impact, creating content that is impossible for competitors to copy.

Estimated Number of Pages

6,000+

Create and maintain a directory of guides for every major data breach class-action lawsuit. These pages will help victims understand their eligibility and file claims, attracting high-intent users seeking solutions after their data has been compromised.

Example Keywords

• "blackbaud data breach settlement claim"
• "t mobile settlement deadline 2024"
• "moveit lawsuit eligibility"
• "[Company] data breach lawsuit"

Rationale

Following a major data breach, affected individuals search for information on settlements and compensation. By providing clear, actionable guides, Aura captures this audience at a peak moment of need, making its identity monitoring services a highly relevant next step.

Topical Authority

Aura’s identity theft insurance and resolution services provide a natural foundation of authority. Explaining the financial recourse available after a breach reinforces Aura's role as a comprehensive protector of digital identity and finances, going beyond simple monitoring.

Internal Data Sources

Leverage analysis from Aura's internal legal and identity-theft insurance experts to decode settlement terms, claim-filing complexity, and compensation limits. This provides a unique, expert-driven perspective that generic law-firm blogs lack.

Estimated Number of Pages

1,000+

Publish a comprehensive library of model-specific security guides for thousands of Internet-of-Things (IoT) devices. This play targets users looking for actionable steps to secure their smart devices, establishing Aura as the authority on home network security.

Example Keywords

• "arlo pro 4 security settings"
• "hisense tv privacy settings"
• "eufy doorbell default password"
• "secure your [device-model]"

Rationale

As smart homes become ubiquitous, users search for specific instructions to secure their devices from hackers. Creating model-level guides, rather than generic posts, captures this valuable long-tail traffic and provides immense value, leading to trust and adoption of Aura's network security products.

Topical Authority

While Aura has general security content, creating the definitive resource for IoT device security would build a new pillar of topical authority. It directly relates to protecting a user's entire digital life, which starts at their home network, and showcases a holistic approach to security.

Internal Data Sources

Utilize telemetry from Aura's VPN and Safe-Browsing services to identify vulnerable devices and open ports on popular models. This provides proprietary data to enrich the guides with exclusive vulnerability insights that competitors cannot access.

Estimated Number of Pages

4,500+

Improvements Summary

Revise and expand core product and feature landing pages targeting high-intent, brand-plus-feature keywords. Add comparison content, robust internal linking, and conversion-focused elements to move pages from page 2 to page 1 rankings.

Improvements Details

Tasks include rewriting H1s with primary keywords, expanding copy to 1,000-1,300 words with structured H2/H3s, adding FAQ and comparison tables, embedding demo videos, and integrating trust signals like reviews and badges. Targeted keyword sets for each URL, new comparison and use-case blog posts, and a glossary hub are recommended. Internal linking will be strengthened via related product modules, contextual blog links, and updated footer navigation.

Improvements Rationale

Current pages are thin, lack E-E-A-T signals, and miss out on high-intent queries and comparison searches, resulting in low traffic share despite strong search volume. Expanding content, improving on-page SEO, and adding conversion elements will increase relevance, authority, and user engagement, driving higher rankings and more qualified traffic.