AvePoint Organic Growth Opportunities

Current Performance

• Driving nearly 12k monthly organic visits from 5.4k keywords, valued at an estimated $59k in equivalent ad spend.
• Brand searches for "avepoint" and its variations drive over 50% of your traffic, indicating strong brand equity and recognition.
• A few high-performing blog posts on broad topics like "Jerry Lawson" and "what is yammer" capture nearly 25% of all organic traffic, demonstrating the power of top-of-funnel content.

Growth Opportunity

• Your leading competitor generates over 6x your traffic (74k visits), highlighting a large, addressable market you can capture.
• High-value, non-branded keywords related to your core services like "cloud backup" and "office 365 migration services" remain largely untapped and represent a significant opportunity for bottom-funnel traffic growth.
• Your 7.5k referring domains and moderate Authority Score of 42 provide a solid foundation to accelerate market penetration and target more competitive terms.

Assessment

You have a strong brand foundation but are heavily reliant on it, leaving significant non-branded traffic on the table. The data reveals a clear opportunity to systematically capture high-intent search terms related to your core data security and backup products. An AirOps-powered content strategy can help you execute this at scale to close the competitive gap and drive meaningful growth.