Back Market Organic Growth Opportunities

Create dedicated pages for each device model highlighting environmental benefits of choosing refurbished over new devices. This comprehensive approach targets eco-conscious consumers while establishing Back Market as a sustainability leader.

Example Keywords

• "Environmental impact of [Device Model]"
• "Carbon footprint of [Device Model]"
• "Sustainable alternatives to buying new [Device Model]"
• "Eco-friendly [Device Model] options"

Rationale

Growing consumer interest in sustainability represents an untapped opportunity, with competitors not fully addressing environmental impact at the device-specific level.

Topical Authority

Back Market's expertise in refurbished electronics provides credible insights into environmental benefits and sustainability metrics.

Internal Data Sources

Leverage internal data on environmental savings from refurbishing each device, including reduced e-waste and lowered carbon emissions statistics.

Estimated Number of Pages

1,500+ (covering various models of smartphones, laptops, tablets, and other electronics)

Develop detailed repair manuals and DIY maintenance guides for a wide range of devices and common issues. This content empowers users while building trust and authority in the refurbished device space.

Example Keywords

• "How to fix [Specific Issue] on [Device Model]"
• "DIY repair guide for [Device Model]"
• "[Device Model] battery replacement instructions"
• "Common problems with [Device Model] and solutions"

Rationale

Captures high-intent users seeking repair information while positioning Back Market as an authority in device maintenance.

Topical Authority

Back Market's expertise in refurbishing provides authentic and reliable repair information.

Internal Data Sources

Utilize internal repair manuals, expertise from refurbishing teams, and common issues identified from customer service data.

Estimated Number of Pages

2,500+ (covering various issues across multiple device models)

Create comprehensive pages offering detailed trade-in value estimates for various devices, encouraging users to sell their electronics to Back Market. This addresses a key market need while driving inventory acquisition.

Example Keywords

• "How much is my [Device Model] worth"
• "Trade-in value for [Device Model]"
• "Sell [Device Model] online"
• "Get instant cash for [Device Model]"

Rationale

Captures high-intent users ready to sell devices while providing valuable market information.

Topical Authority

Back Market's extensive pricing data and market presence provides credible valuation insights.

Internal Data Sources

Utilize internal buyback and sales data to generate accurate trade-in values and market trends.

Estimated Number of Pages

3,000+ (covering numerous device models and configurations)

Develop comprehensive pages informing users about device longevity and software support lifecycles. This addresses key consumer concerns while providing valuable decision-making information.

Example Keywords

• "How long will [Device Model] be supported"
• "[Device Model] software updates end date"
• "Is [Device Model] still worth buying in [Year]"
• "Future-proof devices in [Year]"

Rationale

Addresses critical user concerns about device obsolescence while building trust in refurbished purchases.

Topical Authority

Back Market's market position enables authentic insights into device lifecycle patterns.

Internal Data Sources

Use manufacturer data, historical performance metrics, and device longevity statistics from internal sales data.

Estimated Number of Pages

1,200+ (covering various device models and their support lifecycles)

Create targeted content for various industries detailing how refurbished devices meet specific professional requirements. This addresses unique needs while capturing high-intent business buyers.

Example Keywords

• "Best refurbished laptops for [Profession/Industry]"
• "Refurbished tech solutions for [Industry]"
• "Affordable [Device] for [Specific Professional Use]"
• "[Year] guide to refurbished devices for [Industry]"

Rationale

Targets underserved professional niches with specific device needs and higher purchase intent.

Topical Authority

Back Market's extensive device knowledge enables authoritative recommendations for professional use cases.

Internal Data Sources

Leverage internal sales data, professional user feedback, and device performance metrics across industries.

Estimated Number of Pages

1,000+ (covering various industries and professional use cases)

Improvements Summary

Enhance on-page SEO elements, improve content depth, and incorporate long-tail keywords for iPhone comparison pages. Implement internal linking and optimize for mobile experience.

Improvements Details

Focus on target keywords like 'iphone 12 vs iphone 13 differences' and 'iphone 13 pro vs pro max size'. Optimize meta titles, descriptions, and header tags. Use comparison tables and multimedia to enrich content. Link between comparison pages and to relevant product pages.

Improvements Rationale

These improvements aim to capture more organic traffic by targeting high-volume keywords and aligning content with user intent. Optimizing on-page elements and internal linking will enhance search rankings and user engagement, leading to increased conversions.