beehiiv Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- You rank for ~90k organic keywords and drive ~125k monthly organic visits (traffic value: ~$211k/month), with the homepage alone pulling ~48k visits (~39%).
- Your Authority Score is 51, supported by ~75k referring domains—a strong link foundation that should allow new pages to rank, but current traffic concentration suggests you’re not fully converting that authority into non-brand growth.
- Organic demand is heavily brand-led: top keywords include “beehiiv” (22k vol; ~14%), misspellings like “beehiv” (12k; ~8%), and mixed-intent/UGC-driven terms from hosted subdomains (e.g., zillowgonewild.beehiiv.com ranking for “zillow”).
Growth Opportunity
- The category leader (Substack) drives ~8.1m visits/month vs your ~125k—a massive gap that signals an addressable market if you expand non-brand, high-intent coverage (e.g., “newsletter platform,” “email newsletter software,” “pricing/alternatives/comparisons,” templates, and use-case pages).
- Your traffic is fragmented across many subdomains (e.g., Zillow Gone Wild, sports/newsletter posts); doubling down on scalable, product-aligned content hubs (blog, templates, comparisons, glossary, “for” pages) can shift more traffic to pages that convert.
- Clean-up/quality control is also an opportunity: some traffic lands on questionable hosted pages (e.g., installturbotax-related URLs), which can dilute topical authority and internal focus if left unmanaged.
Assessment
You have solid visibility and authority, but organic growth is capped by brand-heavy demand and inconsistent alignment between traffic sources and your core product. The gap to the leader indicates meaningful upside if you systematically build and optimize content that targets non-brand, bottom-funnel searches. AirOps can help you execute this systematically at scale while keeping quality and topical focus tight.
Competition at a Glance
Across 2 direct competitors (Substack and Ghost), beehiiv.com shows meaningful organic visibility but sits in a market dominated by a single leader. In this peer set, beehiiv.com drives 124,556 monthly organic visits and ranks for 89,912 keywords.
beehiiv.com ranks #2 in organic search traffic and #2 in ranking keywords among the three compared domains. It outperforms Ghost (42,482 visits; 25,026 keywords), indicating a solid mid-tier position with clear separation from the next closest competitor.
The top performer is Substack, generating 8,101,298 monthly organic visits and ranking for 19,761,878 keywords—a scale that leaves beehiiv.com with a relatively small share of overall organic attention in this landscape. The market position is best described as strong vs. smaller platforms, but with a substantial visibility gap vs. the category leader, signaling significant headroom to close the distance at the top end of the market.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
A comprehensive migration hub providing step-by-step guides for moving from any email service provider to beehiiv, covering export, import, and setup tasks.
Example Keywords
- "migrate from Mailchimp to beehiiv"
- "move newsletter from MailerLite to beehiiv"
- "export subscribers from ActiveCampaign"
- "import contacts into beehiiv from HubSpot"
Rationale
Users switching platforms need granular, task-specific instructions to reduce friction and ensure data integrity during the transition. By capturing these high-intent technical queries, beehiiv can position itself as the easiest destination for platform switchers.
Topical Authority
beehiiv's existing migration tools and high domain authority (AS 51) make it a credible source for technical transition guides. The presence of an existing /migrate/ path in the sitemap validates this strategy.
Internal Data Sources
Use internal migration runbooks, support ticket themes regarding common import errors, and API documentation to provide differentiated, technically accurate content.
Estimated Number of Pages
1,200+ (Covering 150+ platforms with 8 task-specific subpages each)
Programmatic landing pages tailored to specific professions and business types, detailing industry-specific goals, content cadences, and monetization paths.
Example Keywords
- "newsletter platform for real estate agents"
- "email newsletter for financial advisors"
- "best newsletter platform for nonprofits"
- "email newsletter for law firms"
Rationale
Professionals search for tools tailored to their specific industry needs. These pages target non-brand, bottom-funnel discovery searches that currently represent a gap in beehiiv's organic footprint.
Topical Authority
The existing /beehiiv-for/ and /i-am-a/ sections in the sitemap demonstrate that beehiiv already has a foundation for industry-specific targeting. This play scales that proven intent to thousands of long-tail niches.
Internal Data Sources
Leverage the library of 55+ case studies and aggregated product insights regarding feature adoption by industry category.
Estimated Number of Pages
1,500+ (Covering a wide range of professions, business types, and organization types)
A two-sided monetization play providing programmatic pages that answer pricing questions for both publishers looking to charge and advertisers looking to buy.
Example Keywords
- "newsletter sponsorship rates for tech"
- "newsletter CPM benchmarks"
- "newsletter rate card template"
- "cost to sponsor a B2B newsletter"
Rationale
Monetization is a core driver for newsletter platform selection. Providing defensible pricing benchmarks captures high-intent users at the moment they are deciding how to value their audience.
Topical Authority
beehiiv is structurally credible here because monetization is core to the product, supported by the Ad Network and Boosts features. This aligns with existing traction in creator monetization topics.
Internal Data Sources
Utilize aggregated, anonymized Ad Network marketplace metrics, CPM ranges, and internal direct sponsorship best practices.
Estimated Number of Pages
1,000+ (Niche categories crossed with list-size tiers and placement types)
Programmatic launch kits for thousands of topics, providing issue ideas, growth loops, and monetization paths specific to each niche.
Example Keywords
- "how to start a cybersecurity newsletter"
- "start a newsletter about AI product management"
- "how to start a private equity newsletter"
- "newsletter content ideas for DevOps"
Rationale
New creators look for niche-specific blueprints to reduce the friction of starting. These pages convert "I want to start X" demand into beehiiv signups by providing immediate value.
Topical Authority
beehiiv hosts a massive corpus of newsletters on its subdomains (e.g., futuretools, zillowgonewild), providing a unique signal for topic-specific intelligence that competitors cannot easily mirror.
Internal Data Sources
Use the public/first-party list of beehiiv-hosted publications, category taxonomies, and existing case studies mapped to topic clusters.
Estimated Number of Pages
5,000+ (Covering thousands of topics with supporting subpages for content and growth)
Technical implementation guides for embedding beehiiv signup forms across every major website builder, CMS, and community platform.
Example Keywords
- "add newsletter signup form to Squarespace"
- "embed email signup form in Framer"
- "newsletter signup form Next.js"
- "add email subscribe form to Webflow"
Rationale
Technical implementation is a major hurdle for new users. Providing copy-paste snippets and platform-specific troubleshooting captures users during the active setup phase.
Topical Authority
beehiiv's domain already supports deep technical documentation, including an API reference and webhooks guide, making it a trusted source for implementation instructions.
Internal Data Sources
Reference official embed scripts, form configuration options, and support ticket patterns related to common embed errors.
Estimated Number of Pages
1,500+ (Covering 300+ platforms with variants for styling and tracking)
Improvements Summary
Build a hub-and-spoke cluster around templates, signup pages, and list-building, then expand each target page into a best-in-class resource with more examples, downloads, and clearer CTAs. Add snippet-ready sections (lists, tables, checklists), FAQ schema, and stronger internal links that route readers from informational pages to /templates and /pricing.
Improvements Details
Map keywords per URL and rewrite on-page structure around them (e.g., “hairdressing newsletter,” “newsletter landing page examples,” “how to build an email list without a website,” and “beehiiv pricing”). Expand industry template posts to 10–20 templates each with preview images, copy blocks (subject line/preheader/body), “when to use,” and downloadable formats; grow the landing-page post to 25–50 categorized examples plus 3–5 buildable templates. Add a new hub page that links to /templates, the landing-page examples post, and the “without a website” guide, then add mandatory cross-links and FAQ schema (including /pricing FAQs and a short “plans in 60 seconds” summary).
Improvements Rationale
These pages have high commercial intent but show near-zero traffic share for many non-branded queries, which points to page-2 rankings and missed SERP features. Deeper template libraries, more visuals, and structured snippet-friendly sections raise relevance and increase chances of featured snippets and top placements. Internal linking and tighter conversion paths move qualified visitors from “examples/how-to” content into /templates and /pricing, improving trial starts without relying on new channels.
Appendix
| Keyword | Volume | Traffic % |
|---|---|---|
| best seo tools | 5.0k | 3 |
| seo strategy | 4.0k | 5 |
| keyword research | 3.5k | 2 |
| backlink analysis | 3.0k | 4 |
| on-page optimization | 2.5k | 1 |
| local seo | 2.0k | 6 |
| Page | Traffic | Traffic % |
|---|---|---|
| /seo-tools | 5.0k | 100 |
| /keyword-research | 4.0k | 100 |
| /backlink-checker | 3.5k | 80 |
| /site-audit | 3.0k | 60 |
| /rank-tracker | 2.5k | 50 |
| /content-optimization | 2.0k | 40 |
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