Bet365 Organic Growth Opportunities

Create static, indexable pregame hubs for every scheduled matchup across major global leagues, featuring current line snapshots, line movement, and market menus. This strategy closes the massive keyword gap with competitors by providing crawlable entry points for high-intent sports queries.

Example Keywords

• Team A vs Team B odds
• Team A vs Team B spread
• NFL odds week 10
• Premier League odds this weekend

Rationale

Competitors like DraftKings and FanDuel dominate by having 6.5x to 7.2x more ranking keywords; matchup pages are the fastest way to close this gap. These pages capture users at the peak of their intent right before a game starts.

Topical Authority

bet365 has an Authority Score of 79 and existing /hub sections that already drive traffic for NFL and Football, proving Google trusts the domain for sports data.

Internal Data Sources

Use internal odds feeds, game schedules, venue metadata, and trading notes regarding injury or rest drivers to differentiate the AI-generated narrative.

Estimated Number of Pages

50,000 - 250,000+ (Covering all major pro and college matchups globally)

Generate dedicated static pages for individual player prop markets, including points, touchdowns, and shots on target, for every major game. These pages provide prop definitions, recent player form, and direct links to available betting markets.

Example Keywords

• [Player Name] points prop
• [Player Name] anytime touchdown odds
• [Player Name] rushing yards line
• [Player Name] shots on target prop

Rationale

This play converts informational player interest into transactional intent. By providing deep long-tail coverage of specific player markets, bet365 can capture users searching for niche betting opportunities.

Topical Authority

The domain already ranks for player-specific informational content like injury timelines, indicating Google associates bet365 with player-focused sports data.

Internal Data Sources

Leverage internal prop prices, historical line movement, team depth charts, and specific market settlement rules.

Estimated Number of Pages

100,000 - 500,000+ (Players multiplied by games and major prop types)

Develop team-and-season hubs that analyze performance against the spread (ATS) and over/under totals using bet365's own historical closing lines. These pages provide data-driven bettors with unique statistical splits like home/away or underdog performance.

Example Keywords

• [Team] against the spread record
• [Team] ATS record 2024
• [Team] over under trends
• [Team] first half spread record

Rationale

Providing unique statistical context using proprietary closing line data creates a moat that is difficult for affiliates to replicate. It targets the growing segment of analytical bettors seeking historical trends.

Topical Authority

With a high domain authority and existing sports news operations, bet365 is well-positioned to rank for evergreen statistical and trend-based queries.

Internal Data Sources

Utilize historical closing and opening lines, game results, and internal trading tags for injuries or weather conditions.

Estimated Number of Pages

25,000 - 150,000 (Teams across all leagues multiplied by seasons and split types)

Combine broadcast information with betting markets to create a comprehensive 'where to watch' guide for every sporting event. These pages detail TV channels, streaming availability on bet365, and localized kickoff times alongside live odds.

Example Keywords

• where to watch [Team] vs [Team]
• [Team] vs [Team] live stream
• [League] live stream today
• [Match] kickoff time and channel

Rationale

This strategy captures massive informational search volume for 'how to watch' and funnels those users directly into live-streaming and in-play betting features. It bridges the gap between sports media and sports betting.

Topical Authority

bet365 already ranks for 'how to watch' news items and has a dedicated live-streaming feature page, providing a strong foundation for event-level SEO.

Internal Data Sources

Use internal streaming rights matrices, event metadata (venue/time), and localized compliance snippets for different jurisdictions.

Estimated Number of Pages

50,000 - 250,000 (Covering every televised or streamed event in the sportsbook catalog)

Build structured directories focused on specific high-intent market archetypes like 'Anytime Goalscorer' or 'First Basket Scorer.' These hubs organize betting opportunities by sport, league, and event, targeting users who search for specific bet types rather than teams.

Example Keywords

• anytime goalscorer odds
• first touchdown scorer odds
• first basket scorer odds
• home run prop odds today

Rationale

This targets specific, high-intent search patterns that are often underserved by generic team pages. It creates a reusable internal-linking lattice that boosts the authority of individual event pages.

Topical Authority

The brand's broad sports coverage and existing market-specific rules pages provide the necessary relevance to dominate these transactional SERPs.

Internal Data Sources

Access market availability feeds, pricing snapshots, and detailed grading/settlement rules from the Help Center knowledge base.

Estimated Number of Pages

100,000 - 500,000 (Market hubs multiplied by events and participants)

Improvements Summary

Convert each US state subdomain into an evergreen state hub that answers availability, legality, app, sign-up, payments, and support intent. Add stronger internal linking plus FAQ/Breadcrumb schema to gain richer snippets and higher CTR for state-intent searches.

Improvements Details

Create a repeatable state template with sections for “Is bet365 legal in [state]?”, getting started steps, app download info, deposit/withdrawal methods, customer support, promotions disclaimers, and 5–10 FAQs targeting terms like “bet365 [state]”, “bet365 sportsbook [state]”, “bet365 app [state]”, and “is bet365 legal in maryland”. Launch an evergreen Maryland hub (md.bet365.com or /maryland/) and link to it prominently from the current Maryland launch news article. Expand NJ/PA casino pages to cover “bet365 online casino [state]” and related game terms (where offered), cross-link sportsbook ↔ casino, and rewrite titles/meta to include state + legality/app intent.

Improvements Rationale

The current pages target too few keywords per URL and one high-value legality query is mapped to a news post, which is a weak long-term match for “legal/available” intent. Adding plain-language legality and how-to content plus structured data gives search engines more indexable text and can improve snippet coverage and click-through rate. A clearer internal linking structure (homepage, US hubs, help and payments pages) helps crawlers and users reach the correct state experience and reduces leakage to third-party sites.