BetterHelp Organic Growth Opportunities

Create comprehensive location-based therapy matching pages that combine mental health conditions with geographic specificity, offering both online and local options. This addresses the critical gap between people searching for specific condition treatment in their area and BetterHelp's extensive therapist network.

Example Keywords

• "online anxiety therapist in Naperville"
• "OCD counseling Bozeman"
• "couples therapist online Tucson"
• "grief counselor near me Spartanburg"

Rationale

SEMrush shows only 0.01% of traffic from 'therapist near me' searches, indicating a massive opportunity gap. High commercial intent queries with clear purchase motivation.

Topical Authority

Authority Score 71 + >36k referring domains positions BetterHelp to outrank local private-practice sites.

Internal Data Sources

Licensed provider database, specialties & licensure states, real-time availability data.

Estimated Number of Pages

400,000 (40 conditions × 10,000 population centers)

Create dedicated pages for every major university addressing campus counseling center alternatives and online therapy options. These pages specifically target students seeking immediate mental health support when campus resources are overwhelmed.

Example Keywords

• "University of Arizona counseling center wait time"
• "NYU mental health services alternatives"
• "online therapy for Stanford students"

Rationale

Peak search volume during academic stress periods when campus centers are at capacity. Direct solution to immediate care needs.

Topical Authority

BetterHelp's existing student partnerships and instant-match capability provides unique value proposition.

Internal Data Sources

Partnership/EAP database, student discount programs, therapist specialization data.

Estimated Number of Pages

4,000 (covering U.S. and international universities)

Develop comprehensive guides addressing the treatment of co-occurring mental health conditions, leveraging BetterHelp's extensive clinical data and therapist expertise. These pages fill a critical gap in existing mental health content.

Example Keywords

• "ADHD and anxiety therapy plan"
• "PTSD with substance abuse treatment online"
• "depression and eating disorder therapy"

Rationale

High-intent searches from users seeking specialized care for multiple conditions. Limited existing content addressing these complex needs.

Topical Authority

Internal outcomes database provides unique insights and credibility.

Internal Data Sources

Clinical outcomes database, therapist certification data, research library.

Estimated Number of Pages

780 unique condition pairings

Create comprehensive guides for therapy support alongside common psychiatric medications, addressing side effects and coping strategies. Target users already in psychiatric care seeking complementary therapeutic support.

Example Keywords

• "therapy alongside Prozac for OCD"
• "Lexapro side effects anxiety coping strategies"
• "Wellbutrin and ADHD counseling online"

Rationale

Captures high-intent users already committed to mental health treatment. Builds medical authority while addressing underserved content area.

Topical Authority

Access to extensive clinical research and therapist expertise strengthens content credibility.

Internal Data Sources

Internal research library, clinician knowledge base, drug interaction database.

Estimated Number of Pages

4,000 (100 medications × 40 conditions)

Create date-specific journal prompts for various mental health conditions, providing daily therapeutic guidance while building a massive long-tail content library. Each page includes actionable prompts and therapist insights.

Example Keywords

• "journal prompt for anxiety May 14"
• "depression journal topic today"
• "daily mental health check-in prompts"

Rationale

Captures growing micro-volume searches with enormous aggregate potential. Creates daily touchpoints with potential clients.

Topical Authority

Leverages actual therapy session data to create uniquely valuable content.

Internal Data Sources

Historical session data, seasonal mental health trends, therapist-authored prompts.

Estimated Number of Pages

13,140 (12 conditions × 365 days × 3 years)

Improvements Summary

Expand content with targeted keywords and structured data to improve search rankings. Enhance user engagement with interactive elements and internal linking.

Improvements Details

Increase word count and add sections to listicles, integrate FAQ schema, and optimize titles with primary keywords like 'corny jokes for her' and 'wife quotes love'. Implement interactive features such as copy buttons and tweetable links.

Improvements Rationale

These improvements aim to align with searcher intent for quick, consumable content and leverage low competition keywords. Structured data and internal linking are expected to enhance visibility and user interaction, driving more organic traffic and engagement.