BigHand Organic Growth Opportunities

Create a programmatic directory of formatting and styling requirements for legal filings across thousands of jurisdictions. This strategy captures high-intent traffic from legal professionals ensuring compliance with local court rules.

Example Keywords

• "[court name] brief formatting requirements"
• "[state] appellate brief font size margin requirements"
• "motion formatting requirements [jurisdiction]"
• "local rule formatting requirements [court]"

Rationale

Legal teams frequently search for specific court rules to avoid document rejections. Providing these requirements at scale positions BigHand as an essential resource for document production.

Topical Authority

BigHand already has document styling product collateral indexed, such as the Hyperstyles datasheet, signaling strong adjacency to document production workflows.

Internal Data Sources

Use court datasets, rule source URLs, internal document styling guides, and support ticket insights regarding common filing rejection reasons.

Estimated Number of Pages

15,000–60,000 pages (Covering thousands of courts and multiple document types per jurisdiction)

Build a comprehensive encyclopedia of legal finance metrics, formulas, and report templates. This play targets operational intent queries that precede software purchasing decisions by providing immediate value to finance leaders.

Example Keywords

• "timekeeper utilization rate calculation"
• "billing cycle time benchmark"
• "WIP aging benchmark"
• "A/R days benchmark law firm"

Rationale

Competitors currently outperform BigHand in keyword footprint; this library scales coverage across the entire legal finance domain. It captures users looking for benchmarks and calculation methods.

Topical Authority

BigHand's existing organic traffic to solution pages like PrebillManager and Business Intelligence indicates Google associates the domain with legal financial outcomes.

Internal Data Sources

Leverage anonymized product telemetry, customer success playbooks, and transcripts from webinars and events to provide unique benchmark data.

Estimated Number of Pages

2,000–6,000 pages (Covering hundreds of metrics across various firm segments)

Develop a legal billing narrative phrasebook that provides compliant vs. non-compliant examples for time entry. This strategy addresses the direct pain point of billing leakage and invoice rejections at the source.

Example Keywords

• "time entry narrative examples"
• "block billing alternatives"
• "billing narrative compliance checklist"
• "write-down prevention time entry wording"

Rationale

Attorneys and billing managers search for ways to describe work that satisfies strict client guidelines. This play captures high-intent users looking to improve realization rates.

Topical Authority

BigHand's strong performance in billing-adjacent solution pages provides a credible foundation for expanding into time entry compliance content.

Internal Data Sources

Utilize anonymized edit-pattern insights from prebill review workflows, internal training docs, and common rejection reasons from support tickets.

Estimated Number of Pages

8,000–25,000 pages (Covering hundreds of tasks across multiple practice contexts and seniority levels)

Create an integration ecosystem directory detailing how BigHand connects with various practice management and accounting systems. This play targets technical buyers and users looking to optimize their existing legal tech stack.

Example Keywords

• "[system] integration for law firm timekeeping"
• "[system] reporting connector"
• "export [system] to [reporting tool]"
• "[system] API connector legal"

Rationale

Integration-intent searches are highly specific and indicate a user is deep in the solution-seeking phase. Mapping these connections builds authority in the broader legal tech ecosystem.

Topical Authority

BigHand's existing solution pages already earn traffic for legal operations software, making it a credible source for integration and data flow information.

Internal Data Sources

Use implementation guides, API documentation, field mapping tables, and Trust Center security compliance statements.

Estimated Number of Pages

1,500–4,000 pages (Covering hundreds of target systems with multiple page variants each)

Establish a "debugging manual" for billing operations that explains common invoice rejection reasons and how to fix them. This encyclopedia targets the exact buying committee responsible for revenue assurance and finance operations.

Example Keywords

• "invoice rejected due to billing guidelines"
• "e-billing rejection reasons"
• "legal invoice review checklist"
• "how to prevent invoice rejections"

Rationale

Billing managers and finance ops teams search for solutions to specific rejection codes and audit flags. Providing these fixes positions BigHand as a partner in revenue cycle management.

Topical Authority

This is a natural extension of BigHand's billing and process improvement positioning, supported by existing traffic to the PrebillManager solution page.

Internal Data Sources

Incorporate support ticket taxonomy of rejection causes, PS implementation checklists, and product documentation on recommended workflows.

Estimated Number of Pages

5,000–18,000 pages (Covering hundreds of rejection reasons across various matter types and expense categories)

Improvements Summary

Refocus each US “Our” page on a clear primary keyword set and rewrite above-the-fold copy to state what the product is plus measurable outcomes. Expand each page with consistent H2 sections (definition, challenges, features, use cases, integrations, security, implementation) plus proof blocks, FAQs, and tighter titles/meta to lift relevance and CTR.

Improvements Details

Map keywords per page: “business intelligence for law firms” (BI), “matter pricing” (Pricing), “legal budgeting software” + “law firm forecasting” (Budgeting), and refocus Prebillmanager to “legal pre-bill software”/“pre-bill review software” while de-emphasizing “big billing.” Add 2–4 case-study callouts, a “Trusted by” logo strip, and an FAQ section with FAQ schema; add Product/SoftwareApplication schema and Breadcrumbs. Build a US financial performance hub and add internal links between these pages plus 6–10 supporting guides (metrics, forecasting, matter pricing estimator, budget vs actual, pre-bill review best practices) to pass authority to the category pages.

Improvements Rationale

The pages show low non-brand traffic share on high-intent category terms, pointing to page-2 rankings and weak SERP packaging and/or thin topical coverage. More complete page sections, clearer keyword targeting, and stronger proof/FAQ content should improve relevance and click-through, while internal linking and supporting guides help compete for head terms over time. Refocusing Prebillmanager away from the ambiguous “big billing” query reduces relevance risk and should attract more qualified legal buyers.