Bilt Rewards Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Generating 291k monthly organic visits from 23.5k keywords, with traffic valued at $482k in equivalent ad spend
- Brand terms ("bilt", "bilt credit card", "bilt rewards") drive 62% of organic traffic
- Homepage and credit card pages capture 83% of all traffic, showing heavy reliance on core product pages
Growth Opportunity
- High-value keywords around credit card benefits and rewards remain undertapped (many with $20+ CPCs)
- Support/educational content generates minimal traffic despite high search volume for how-to queries
- Travel rewards and points transfer content shows promise but currently drives less than 2% of traffic
Assessment
Strong brand foundation but significant room for growth in educational and product benefit content. Data suggests systematic opportunity to capture high-intent credit card comparison and rewards optimization searches. AirOps can help scale content creation across travel rewards, points optimization, and credit card benefit topics where users are actively comparing options.
Competition at a Glance
Analysis of 3 major financial services competitors shows Bilt Rewards currently ranks 3rd in organic search performance, generating 291,490 monthly organic visits and ranking for 23,541 keywords.
Market leader Chase dominates with 31 million monthly organic visits and ranks for 2.7 million keywords, while American Express follows with 13.8 million monthly visits from 2.1 million keywords. This represents a significant gap in market visibility, with competitors generating over 100x more organic traffic.
The competitive landscape shows high-value opportunities in travel rewards and financial services content, with keywords commanding CPCs up to $29 in travel categories and substantial search volumes for credit card and rewards-related terms. The data reveals competitors are capturing organic traffic worth an estimated $100M+ in annual media value based on equivalent paid search costs.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Generate comprehensive analysis of rent affordability, cost of living indices, and quality of life metrics for every U.S. city and neighborhood. Each page compares rent prices, utilities, transportation costs, and demonstrates how Bilt Rewards offsets expenses.
Example Keywords
- "Cost of living in [City/Neighborhood]"
- "Average rent in [City]"
- "Is [City] affordable?"
- "Rent prices in [ZIP Code]"
- "Living expenses in [City]"
Rationale
High-intent users frequently search for cost of living information when planning moves. By providing data-driven insights and showing how Bilt Rewards reduces costs, we can capture valuable search traffic.
Topical Authority
Aligns perfectly with Bilt's core focus on rent and financial benefits for renters.
Internal Data Sources
Leverage aggregated rent pricing data, user spending patterns, and Bilt's proprietary rewards redemption values.
Estimated Number of Pages
35,000 pages
Create detailed guides for every property in the Bilt Rewards Alliance and surrounding neighborhoods, featuring property details, amenities, and local benefits. Include specific information about earning and using Bilt Rewards at each location.
Example Keywords
- "[Apartment Complex Name] review"
- "Rent at [Apartment Complex Name]"
- "Bilt Rewards at [Property Name]"
- "Apartments in [City/Neighborhood] accepting Bilt"
- "Earn rent rewards in [Location]"
Rationale
Captures high-intent renters researching properties and neighborhoods while highlighting Bilt's unique value proposition.
Topical Authority
Leverages Bilt's exclusive partnerships and property network.
Internal Data Sources
Utilize Bilt's proprietary database of alliance properties, amenities, and partnership details.
Estimated Number of Pages
5,000 pages
Develop localized guides explaining rent payment options and credit card rewards for every U.S. city and ZIP code. Focus on Bilt's unique capability to earn rewards on rent payments without fees.
Example Keywords
- "How to pay rent with credit card in [City]"
- "Rent payment options in [ZIP Code]"
- "Earn rewards on rent in [Location]"
- "Best way to pay rent in [City]"
Rationale
Targets renters actively seeking payment solutions and rewards opportunities.
Topical Authority
Direct alignment with Bilt's core service offering.
Internal Data Sources
Leverage payment processing data, regional rent statistics, and user success stories.
Estimated Number of Pages
30,000 pages
Create detailed pages highlighting community events, local businesses, and neighborhood insights where Bilt users can earn extra rewards. Include exclusive local offers and cultural attractions.
Example Keywords
- "Community events in [Neighborhood]"
- "Local businesses accepting Bilt in [City]"
- "Things to do in [Neighborhood]"
- "Bilt Rewards benefits in [Location]"
Rationale
Captures local search intent while showcasing Bilt's community integration.
Topical Authority
Strengthens local presence and demonstrates value beyond basic rewards.
Internal Data Sources
Use local business partnerships, exclusive offers, and community engagement data.
Estimated Number of Pages
10,000 pages
Build an authoritative database of rental laws, tenant rights, and landlord obligations for every state and major city. Include practical advice and Bilt's relevant features for each situation.
Example Keywords
- "Tenant rights in [State/City]"
- "Rental laws in [State]"
- "Lease agreement rules in [Location]"
- "Renter protection in [City]"
Rationale
Captures high-intent searches from renters seeking legal information while positioning Bilt as an authoritative resource.
Topical Authority
Establishes Bilt as a comprehensive resource for renters.
Internal Data Sources
Compile legal databases, state/local regulations, and common renter concerns.
Estimated Number of Pages
5,000 pages
Improvements Summary
Optimize content for high-volume keywords and improve on-page SEO elements like title tags and meta descriptions. Create new content such as detailed FAQs and how-to guides to address user intent.
Improvements Details
Focus on primary keywords like 'bilt mastercard' and 'bilt application' to capture more traffic. Enhance on-page SEO with keyword-rich title tags and meta descriptions. Develop new content including FAQs and comparison articles to address user queries and improve engagement.
Improvements Rationale
The strategy aims to capture more organic traffic by targeting high-volume keywords with low competition. By addressing user intent and improving content structure, the pages can achieve higher search rankings, leading to increased visibility and user engagement.
Appendix
Keyword | Volume | Traffic % |
---|---|---|
best seo tools | 5.0k | 3 |
seo strategy | 4.0k | 5 |
keyword research | 3.5k | 2 |
backlink analysis | 3.0k | 4 |
on-page optimization | 2.5k | 1 |
local seo | 2.0k | 6 |
Page | Traffic | Traffic % |
---|---|---|
/seo-tools | 5.0k | 100 |
/keyword-research | 4.0k | 100 |
/backlink-checker | 3.5k | 80 |
/site-audit | 3.0k | 60 |
/rank-tracker | 2.5k | 50 |
/content-optimization | 2.0k | 40 |
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