Blue Apron Organic Growth Opportunities

Create location-specific landing pages targeting every city, town, and zip code where Blue Apron delivers. This comprehensive approach captures local search intent while providing customized delivery information and regional menu options.

Example Keywords

• "meal delivery in [City Name]"
• "meal kits in [Zip Code]"
• "healthy meals delivered to [County Name]"
• "best meal delivery service in [State Name]"

Rationale

Localized searches indicate high purchase intent, and competitors lack extensive local content. This creates an opportunity for Blue Apron to dominate local search results.

Topical Authority

As a national meal kit provider with widespread delivery coverage, Blue Apron has natural authority to speak about its service availability across locations.

Internal Data Sources

Leverage delivery zones data, customer reviews by location, and regional partnerships to create unique content.

Estimated Number of Pages

10,000+ pages (covering major cities, towns, and zip codes in delivery areas)

Generate personalized nutrition pages based on user inputs, creating static SEO-optimized pages for various combinations of dietary needs and preferences.

Example Keywords

• "Daily calorie needs calculator"
• "Customized meal plans for [calorie count]"
• "High-protein meals for [fitness goal]"
• "Meals with [specific macronutrient ratio]"

Rationale

Health-conscious consumers actively seek personalized meal options, and this approach captures long-tail keywords while providing value.

Topical Authority

Blue Apron's detailed nutritional information and meal customization capabilities establish authority in personalized meal planning.

Internal Data Sources

Utilize meal nutritional data, dietary guidelines, and anonymized customer preferences.

Estimated Number of Pages

Hundreds of Thousands of pages

Create an extensive database of ingredient substitutions for various dietary restrictions, allergies, and preferences.

Example Keywords

• "Substitute for [ingredient]"
• "What can I use instead of [ingredient]"
• "Allergy-friendly alternatives to [ingredient]"
• "Vegan replacement for [non-vegan ingredient]"

Rationale

Users frequently search for ingredient substitutes, and providing reliable alternatives positions Blue Apron as a valuable resource.

Topical Authority

Blue Apron's culinary expertise and ingredient knowledge provide natural authority in this space.

Internal Data Sources

Use recipe database, chef expertise, and customer feedback on successful substitutions.

Estimated Number of Pages

10,000+ pages

Create detailed recipe pages covering various cuisines, ingredients, and dietary preferences not currently in Blue Apron's content library.

Example Keywords

• "shrimp recipes" (135,000 monthly searches)
• "fish recipes" (18,100 monthly searches)
• "easy meals" (33,100 monthly searches)
• "quick dinner ideas"

Rationale

Competitors like HelloFresh are capturing significant traffic from these high-volume keywords where Blue Apron currently has no presence.

Topical Authority

As a meal kit provider with professional chefs, Blue Apron has strong authority to provide cooking guidance.

Internal Data Sources

Leverage existing recipe database, chef's notes, and customer feedback.

Estimated Number of Pages

5,000 - 10,000 pages

Develop comprehensive pages focused on specific diets, nutrition information, and specialized meal plans.

Example Keywords

• "vegetarian meal plans"
• "keto recipes"
• "gluten-free meals"
• "healthy meal delivery" (6,600 monthly searches)

Rationale

High-intent searches from users looking for meals that fit specific dietary needs represent a significant opportunity.

Topical Authority

Blue Apron's existing dietary-specific meal offerings provide authority in this space.

Internal Data Sources

Use nutritional information, diet-specific meal plans, and expert nutritionist insights.

Estimated Number of Pages

1,000 - 2,000 pages

Improvements Summary

Focus on optimizing high-potential and long-tail keywords, enhance meta titles and descriptions, and improve internal linking. Develop new content ideas and address customer pain points.

Improvements Details

Target keywords like 'Blue Apron menu' and 'Thanksgiving meal box' to improve rankings. Optimize header structures and update content with multimedia elements. Create in-depth guides and seasonal content, and improve internal linking with descriptive anchor texts.

Improvements Rationale

These improvements aim to increase organic traffic by optimizing underperforming keywords and enhancing user engagement. By addressing specific customer needs and improving content quality, Blue Apron can strengthen its brand authority and achieve higher conversion rates.