BMC Software Organic Growth Opportunities

This play creates a massive, authoritative library of pages that explain common error codes and log strings, providing root-cause analysis and remediation steps. It targets high-intent developers and operators in the middle of a technical crisis, driving significant organic traffic by providing immediate solutions.

Example Keywords

• “ora-01555 snapshot too old resolution”
• “k8s evicted pod error fix”
• “ims abend u0776 cause”
• “jcl user abend S806 mainframe”
• “sap dbsql_array_insert_dups short dump”

Rationale

Developers and SREs frequently search for specific error codes when troubleshooting. By creating a comprehensive, structured library of solutions, BMC can capture this enormous volume of high-intent traffic, establishing itself as the go-to authority for operational problem-solving, far surpassing scattered forum answers.

Topical Authority

BMC's existing Support Central knowledge base and the billions of alerts aggregated by Helix Operations provide a deep, proprietary foundation of real-world problems and verified solutions. Publishing this at scale demonstrates unparalleled expertise in enterprise IT operations and builds immense trust with technical practitioners.

Internal Data Sources

The primary sources are anonymized incident tickets from BMC's support systems to identify the most frequent error signatures and their resolutions. This can be supplemented with the official Support Central Knowledge Base articles and remediation scripts from internal playbooks.

Estimated Number of Pages

3,000–4,000

This play develops detailed migration guides for businesses looking to switch from competitor products to BMC's solutions. It directly targets high-value, budget-approved decision-makers with step-by-step plans, timelines, and TCO comparisons, capturing traffic at the final stage of the buying cycle.

Example Keywords

• “servicenow to helix migration plan”
• “replace cherwell with remedy”
• “broadcom autosys to control-m cut-over guide”
• “tivoli workload scheduler to control-m migration”
• “move from airflow to enterprise scheduler”

Rationale

Prospects searching for migration paths are not just browsing; they are actively planning to switch vendors. Providing a clear, authoritative 'escape hatch' guide positions BMC as the logical next step, capturing leads that have already decided to leave a competitor and are looking for the safest, most efficient path forward.

Topical Authority

BMC possesses unique, non-public information crucial for this play, including internal competitive replacement playbooks, field-tested data conversion tools, and specific license trade-in programs. Leveraging this proprietary knowledge establishes unmatched authority and credibility that third-party content cannot replicate.

Internal Data Sources

This strategy will use internal 'Competitive Replacement' sales playbooks, technical runbooks from the professional services team, sizing spreadsheets for capacity planning, and data from customer migration case studies.

Estimated Number of Pages

1,200–1,600

Create a comprehensive repository of copy-pasteable code snippets for various pipeline-as-code tools like Terraform, GitHub Actions, and Ansible. Each page provides a ready-made solution for integrating a specific BMC product capability into a modern DevOps workflow, directly addressing the needs of hands-on engineers.

Example Keywords

• “terraform control-m job example”
• “github actions mainframe deploy sample”
• “azure devops pipeline create remedy incident”
• “gitlab ci schedule snowflake load with control-m”
• “ansible playbook bmc discovery sync”

Rationale

DevOps engineers and SREs value speed and efficiency, preferring ready-made code over theoretical guides. A snippet bazaar that provides validated, copy-paste solutions for integrating BMC tools into their CI/CD pipelines will become an invaluable resource, driving recurring traffic and demonstrating BMC's commitment to the DevOps community.

Topical Authority

As the owner of the official product APIs, CLIs, and plugins, BMC is the ultimate source of truth for this code. By publishing and maintaining an official repository, BMC can supplant the scattered, often outdated gists and forum posts that currently dominate these search results, establishing itself as the authoritative source.

Internal Data Sources

Content will be generated from official OpenAPI schemas, existing internal demo repositories, scripts from the Professional Services team, and technical documentation for BMC's REST APIs and command-line interfaces.

Estimated Number of Pages

1,000–1,300

This play involves creating a library of step-by-step 'recipes' for orchestrating tasks in popular third-party tools using BMC's Control-M. It targets users in the late stages of evaluation who are trying to map Control-M's capabilities to their existing technology stack.

Example Keywords

• “control-m snowflake data load guide”
• “control-m azure data factory incremental pipeline”
• “orchestrate databricks job with control-m”
• “schedule sap hana backup with control-m”
• “control-m terraform automation recipe”

Rationale

Buyers in the final stages of consideration are not looking for high-level marketing content; they need to know if a product will work with their specific tools. By providing detailed, practical integration recipes, BMC can answer these critical questions, remove purchasing friction, and capture high-intent users competitors are missing.

Topical Authority

BMC has strong product authority with Control-M but lacks coverage for these long-tail integration terms. The play leverages proprietary data from the Control-M Application Integrator marketplace and internal enablement documents, providing unique, authoritative content that can't be found elsewhere.

Internal Data Sources

This strategy will utilize structured metadata from the Control-M 'Application Integrator' marketplace, internal field enablement documents, knowledge base articles containing CLI parameters and JSON samples, and anonymized customer success run-books.

Estimated Number of Pages

800–1,200

This play establishes a hub of downloadable, search-optimized ITSM process templates tailored for specific industries like healthcare, banking, and manufacturing. Each page offers a practical, ready-to-use template that aligns with industry-specific compliance and operational needs, filling a significant content gap.

Example Keywords

• “healthcare incident management template”
• “itil problem record template for banking”
• “financial services service catalog sample”
• “manufacturing major incident workflow”
• “retail itil change management form”

Rationale

While BMC competes with ServiceNow, it is losing the SEO battle for long-tail, industry-specific template searches. Creating a comprehensive template hub allows BMC to capture this high-volume traffic, providing tangible value to prospects and showcasing the adaptability of the Helix ITSM platform to their specific vertical.Topical Authority

BMC has deep institutional knowledge of ITIL/ITSM best practices and a strong roster of reference customers across all major verticals. This play leverages that expertise to create authoritative, industry-aware content that demonstrates a deeper understanding of customer needs than generic templates offered by competitors.

Internal Data Sources

Content will be derived from internal ITIL v4 compliant process documentation, anonymized data models from Remedy implementations, vertical-specific compliance requirement guides (e.g., HIPAA, PCI, SOX), and existing customer case studies.

Estimated Number of Pages

1,000–1,400

Improvements Summary

Expand and optimize IT role blog posts with targeted keywords, in-depth content, and structured data to move from second-page to first-page rankings. Strengthen internal linking, add FAQ schema, comparison tables, and create a pillar page to consolidate authority.

Improvements Details

Key tasks include rewriting title tags with exact-match keywords (e.g., 'role of dba'), adding 300-500 words per post covering skills, salary, certifications, and BMC tool relevance, and embedding FAQ sections with schema markup. Posts will feature comparison tables for featured snippet potential, improved internal links to related roles and product pages, and updated images with keyword-rich alt text. New content includes a comprehensive pillar page, salary-focused articles, downloadable matrices, and short video summaries.

Improvements Rationale

These actions address thin content, missed keyword opportunities, and weak internal linking that currently limit rankings. Adding depth, structured data, and clear connections to relevant products and related articles will improve topical authority and relevance signals for search engines. The strategy targets quick-win SERP features and aims to increase organic traffic and conversions by making the content more comprehensive and discoverable.