Box Organic Growth Opportunities

Create a comprehensive library of downloadable Box AI prompt packs tailored for specific enterprise roles and tasks. This positions Box as a thought leader in practical AI application for content, capturing high-intent users looking for productivity gains.

Example Keywords

• “ai prompts for legal redlining”
• “customer support ai prompt library”
• “marketing copy ai prompts pdf”
• “ai prompts for board meeting minutes”

Rationale

The search volume for “AI prompts” is exploding. By providing prescriptive, role-based playbooks, Box can attract users at the evaluation and implementation stage, demonstrating immediate value for its AI product.

Topical Authority

Box has inherent authority as the creator of Box AI. Publishing expert-level prompts for its own platform solidifies its position as the go-to source for secure, enterprise-grade AI on unstructured content.

Internal Data Sources

Leverage internal prompt-usage telemetry (which prompts yield highest accuracy per role), Box AI token-cost benchmarks, and redacted customer examples from beta cohorts to create differentiated, data-backed content.

Estimated Number of Pages

1,000+

Develop a massive library of downloadable, pre-tagged contract and document templates (NDAs, MSAs, BAAs) ready for immediate use in Box Sign. This strategy captures extremely high-intent users and drives direct product adoption.

Example Keywords

• “nda template biotech california”
• “hipaa baa template cloud vendor”
• “freelance contract template germany”
• “software msa template fintech”

Rationale

Users frequently search for legal and business templates. Offering these for free, optimized for Box Sign, creates a powerful inbound channel that converts searchers directly into product users.

Topical Authority

Box already ranks for “e signature” but lacks template content. Leveraging its legal and compliance expertise to provide jurisdiction- and industry-specific templates will establish unmatched authority in the practical application of e-signatures.

Internal Data Sources

Utilize Box Sign's internal clause-library metadata, anonymized data on the most frequently used template types, and the legal team’s country-specific compliance checklists to build the templates.

Estimated Number of Pages

6,000+

Create detailed blueprints showing how to automate specific business processes (e.g., invoice processing, contract redlining) by combining Box AI, Box Relay, and integrations. These pages target strategic, high-value keywords around “AI workflow automation.”

Example Keywords

• “invoice approval workflow manufacturing”
• “employee onboarding automation healthcare”
• “contract redlining ai workflow finance”
• “claims processing automation insurance”

Rationale

Businesses are actively looking for ways to implement AI into their workflows. Providing prescriptive, step-by-step guides for their specific industry and process positions Box as an essential platform for intelligent automation.

Topical Authority

Box owns the underlying technologies (AI, Relay, Sign) but has minimal SEO presence for “workflow automation.” This play bridges that gap, demonstrating how its product suite solves complex business problems and establishing authority in the AI-powered process space.

Internal Data Sources

Use the internal Box Relay template library, anonymized cycle-time reduction metrics from Box Consulting engagements, and Box AI prompt examples to create authentic and data-rich blueprints.

Estimated Number of Pages

1,000+

Build a library of downloadable RFP answer sets and security questionnaires, pre-filled with Box's information and tailored to specific industries and regions. This captures leads at the final stage of the procurement cycle.

Example Keywords

• “content management rfp template healthcare us”
• “cloud storage rfi answers education uk”
• “security questionnaire sample financial services canada”
• “enterprise content management rfp”

Rationale

Procurement teams and IT leaders constantly search for RFP templates and vendor security information. By providing these assets via gated landing pages, Box can capture highly qualified, bottom-of-funnel leads that are actively evaluating solutions.

Topical Authority

Box's Trust Center and extensive experience with enterprise deals give it unparalleled authority on security and compliance. Surfacing this information in an SEO-friendly, RFP-centric format makes this deep expertise discoverable.

Internal Data Sources

Draw from a database of thousands of completed security questionnaires from past deals, audit report abstracts (SOC 2, ISO, FedRAMP), and region-specific legal boilerplates to assemble the kits.

Estimated Number of Pages

750+

Launch thousands of solution pages positioning Box as the ideal secure content platform for highly specific professions and niche industries. This strategy targets underserved, high-intent long-tail keywords that broad competitors miss.

Example Keywords

• “secure document sharing for architects”
• “hipaa compliant image storage for dermatology clinics”
• “digital evidence storage for police departments”
• “gdpr compliant data room for venture capital”

Rationale

Buyers in regulated or specialized fields search for solutions that understand their unique compliance and workflow needs. Creating dedicated pages for these micro-verticals demonstrates expertise and relevance, driving high-quality traffic.

Topical Authority

Box already has authority for broad industries like “healthcare” and “financial services.” This play deepens that authority by drilling down into niches (e.g., from “healthcare” to “clinical trial document management”), proving its platform is tailored for specific, real-world applications.

Internal Data Sources

Use the customer story database tagged by NAICS code, Trust Center compliance documents (HIPAA, FedRAMP, FINRA), and anonymized Box Shield threat analytics for industry-specific risks to add unique value to each page.

Estimated Number of Pages

1,000+

Improvements Summary

Revise and expand three informational resource pages targeting high-volume, low-competition keywords to capture featured snippets and move from page 2 to top 5 rankings. Add rich media, FAQ schema, and internal links to strengthen authority and drive more organic traffic.

Improvements Details

Update title tags, H1s, and H2s to match primary and secondary keywords such as '1 terabyte', 'what is file encryption', and 'what is online backup'. Add concise definition paragraphs, FAQ sections with schema, and embed interactive tools, videos, and comparison tables. Expand content to 1,200–1,500 words, add author bios, and create three supporting articles for internal linking. Strengthen internal links from product pages and cross-link resources, while optimizing technical SEO elements like breadcrumbs, image compression, and sitemap updates.

Improvements Rationale

These improvements target featured snippet opportunities and address gaps in current on-page SEO, which is preventing the pages from ranking higher despite strong search demand. Adding depth, structured data, and rich media aligns with user intent and Google's ranking factors, while internal linking and technical updates will help consolidate authority and drive more qualified traffic to both resource and product pages.