None Organic Growth Opportunities

Create a massive library of geo-specific pages that benchmark the cost and quality of common medical procedures for self-insured employers. These pages help benefits leaders identify regional cost variation and the value of high-performance networks.

Example Keywords

• average cost of knee replacement in [State/Metro]
• MRI cost variation [State/Metro]
• colonoscopy cost employer benchmarks
• ASC vs hospital outpatient cost [Procedure]
• centers of excellence [Procedure] cost comparison

Rationale

Garner's core value proposition is built on doctor quality analytics and outcomes-based referrals. By providing granular cost data at the procedure and metro level, Garner can capture high-intent searches from employers looking to optimize their health plan spend.

Topical Authority

Garner already ranks for branded terms and has published research on doctor quality; expanding into procedure-level benchmarks is a natural extension of their existing data-driven authority.

Internal Data Sources

Use internal whitepapers on provider performance, the 'largest medical claims database' mentioned in site resources, and anonymized outcomes data from customer stories.

Estimated Number of Pages

50,000+ (Covering 200 procedures across 50 states and top 200 metros, including site-of-care variants)

Develop a comprehensive educational hub that defines specific healthcare cost drivers, how to detect them in claims data, and strategies for mitigation. This positions Garner as the primary resource for employers fighting systemic healthcare waste.

Example Keywords

• upcoding in healthcare detection
• facility fees how to reduce
• site of care optimization strategies
• avoidable ER visits employer program
• modifier 25 overuse detection

Rationale

Employers are increasingly aware of 'wasteful spend' but lack the technical knowledge to identify it. This play bridges the gap between a problem (high costs) and Garner's solution (data-driven navigation).

Topical Authority

Garner's existing content on AI upcoding and the healthcare cost crisis provides a strong foundation for this technical encyclopedia.

Internal Data Sources

Leverage webinar transcripts on AI upcoding, internal methodology docs for provider performance scoring, and 'Healthcare Cost Crisis' reports.

Estimated Number of Pages

1,500+ (Covering 60+ cost drivers across various buyer intents and personas)

Build a library of procurement-focused pages including RFP templates, evaluation scorecards, and vendor comparison frameworks for healthcare navigation and analytics categories. This targets buyers in the final stages of the decision-making process.

Example Keywords

• care navigation RFP template
• healthcare navigation vendors list
• provider quality analytics platform evaluation
• Included Health alternatives
• high performance network vendor scorecard

Rationale

Capturing bottom-funnel search intent is critical for conversion. By providing the tools for procurement (RFPs and scorecards), Garner inserts itself into the active buying cycle.

Topical Authority

As a leader in the space with established partnerships (e.g., USI, Marathon Health), Garner is uniquely positioned to define the standards for vendor evaluation.

Internal Data Sources

Use sales enablement discovery questions, standard implementation timelines, and SOC 2 Type II compliance documentation.

Estimated Number of Pages

800+ (Covering multiple categories, procurement stages, and persona-specific variants)

Generate tailored benefits strategy guides for specific industries, addressing unique workforce challenges and cost drivers. This play uses industry-specific language to resonate with HR and Finance leaders in sectors like manufacturing, retail, and construction.

Example Keywords

• healthcare cost reduction manufacturing
• self-insured benefits strategy construction
• reduce medical trend transportation industry
• health benefits navigation for retail employees
• high value health plan hospitality sector

Rationale

Healthcare needs vary wildly by industry (e.g., musculoskeletal issues in manufacturing vs. mental health in tech). Industry-specific pages demonstrate deep empathy and specialized expertise.

Topical Authority

Garner's existing customer stories across diverse sectors (Google, Yahoo, USI) provide the necessary proof points to claim industry-level authority.

Internal Data Sources

Utilize customer success implementation learnings, industry-specific case study metrics, and internal ROI model assumptions.

Estimated Number of Pages

3,000+ (Covering hundreds of NAICS industries across multiple pain points and solution angles)

Create a series of technical playbooks that teach employers how to utilize federal Transparency-in-Coverage (TiC) data to find negotiated rates and identify price variation. This play leverages new data mandates to drive high-intent traffic.

Example Keywords

• transparency in coverage machine readable file how to use
• TiC MRF negotiated rates [Payer]
• price transparency employer strategy
• machine readable file [Procedure] negotiated rate
• site of care optimization price transparency

Rationale

The TiC mandate has created a massive amount of data that employers don't know how to use. Garner can win by being the 'instruction manual' for this complex data set.

Topical Authority

Garner's whitepapers on transparency data and their focus on 'doctor quality analytics' make them a credible voice in the price transparency conversation.

Internal Data Sources

Reference transparency-specific whitepapers, internal POVs on MRF data quality, and webinar segments on price variation.

Estimated Number of Pages

20,000+ (Covering hundreds of procedures across major payers and regional networks)

Improvements Summary

Consolidate www vs non-www pages into one canonical site and rework core company pages to target high-intent branded queries beyond just "garner health." Expand on-page content, add schema, and publish a few supporting pages (provider search, comparisons, HRA if accurate) backed by tighter internal linking.

Improvements Details

Pick one hostname and set sitewide 301 redirects plus canonical tags so the homepage, /how-it-works, and /careers stop competing with duplicates. Rewrite the homepage H1/intro to clearly describe healthcare navigation and doctor recommendations, then add modules and metadata that support "garner provider search," "garner hra" (if true), "garner health address," and "garner health competitors." Expand /how-it-works with step-by-step flow + 6–10 FAQs and FAQPage schema; build /careers with indexable job URLs and JobPosting schema; make /contact the single page for NAP + map + LocalBusiness/PostalAddress schema, and add internal links with anchors like "Garner Health careers" and "Garner Health address."

Improvements Rationale

The current www/non-www duplication splits ranking signals and keeps key navigational terms (jobs, address, provider search) from reaching page 1 consistently. Clearer copy and page targeting reduces irrelevant matches (Gardner/Gartner/Garnier noise) while raising CTR for branded searches like "garner health." Schema, new support pages, and deliberate internal linking help win more SERP real estate and capture demand for "garner provider search," "garner health careers," and "garner health competitors" without relying on the generic term "garner."