
Exposure Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Generating 7.3k monthly organic visits from 19.8k ranking keywords, with traffic valued at $2k in equivalent ad spend
- Climate action content drives highest traffic (15.3%), particularly Spanish language content about climate progress
- Homepage and institutional subdomains (universities, sports teams) comprise majority of top traffic pages
Growth Opportunity
- Significant headroom with market leaders generating 25x more traffic
- High-value keywords around photography and visual storytelling remain untapped (e.g. "exposure photography website" with 110 monthly searches)
- Educational/institutional content showing strong performance could be systematically expanded
Assessment
Current performance shows solid foundation in educational and climate content, but significant untapped potential exists. Data suggests systematic opportunity to capture high-intent photography and visual storytelling terms where conversion happens. AirOps could help scale content creation across proven institutional use cases while building authority in core photography/storytelling verticals.
Competition at a Glance
Analysis of 2 direct competitors shows exposure.co currently ranks 2nd in organic search performance, with 7,298 monthly organic visits and 19,826 ranking keywords.
Market leader Visme generates 184,222 monthly organic visits and ranks for 152,565 keywords, representing a significant gap in market visibility and content reach. This indicates a 25x difference in organic traffic volume between the two competitors.
The competitive landscape reveals high-value opportunities, with search terms carrying substantial commercial intent (CPCs ranging $4-8) and significant search volumes. Key topic areas like image generation, design tools, and content creation templates show monthly search volumes ranging from 33K to 823K searches, highlighting the considerable growth potential in the market.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Create comprehensive visual narratives showcasing daily routines and experiences of professionals across various industries. This scalable approach leverages AI to generate authentic, engaging content that attracts career-seekers and industry professionals.
Example Keywords
- "Day in the life of [profession]"
- "What does a [profession] do"
- "Career insights for [profession]"
- "Worklife of [profession]"
- "A typical day for [profession]"
Rationale
High search volume for career-related content combined with unique visual storytelling approach fills a significant content gap. The format allows for scalable, template-based creation while maintaining authenticity through real professional insights.
Topical Authority
While initial authority is low, the unique visual approach and comprehensive coverage will quickly establish authority in the career insights space.
Internal Data Sources
Leverage LinkedIn Data Sources for professional insights, existing user stories from professionals, and custom knowledge bases containing profession-specific information.
Estimated Number of Pages
1,000+ unique profession profiles
Create comprehensive visual guides for photography locations across cities and landmarks worldwide. Each guide includes best spots, timing, equipment recommendations, and real examples from the platform.
Example Keywords
- "Best photography spots in [City]"
- "Photography guide to [Location]"
- "[City] photo walk routes"
- "Hidden photo spots in [Neighborhood]"
- "Photographer's guide to [Location]"
Rationale
Location-based searches have high intent and volume, while visual guides align perfectly with Exposure.co's core competency. This creates a natural fit for both SEO and user value.
Topical Authority
Medium authority with strong potential for growth through comprehensive location coverage.
Internal Data Sources
Leverage geotagged user content, Live Google SERP Data, and custom knowledge bases with regional information.
Estimated Number of Pages
5,000+ location guides
Develop comprehensive tutorials and guides covering every aspect of visual storytelling and photography techniques. Content ranges from beginner basics to advanced techniques, all enhanced with visual examples.
Example Keywords
- "How to create an engaging visual story"
- "Photography tips for beginners"
- "Visual storytelling techniques"
- "How to create a slideshow"
- "Best practices for storytelling with images"
Rationale
Educational content has high search volume and aligns perfectly with Exposure.co's core mission. Competitor analysis shows significant traffic potential in this space.
Topical Authority
Strong potential for authority building in the educational space for visual content creation.
Internal Data Sources
Utilize existing user-generated stories as examples, platform analytics for success metrics, and integration with SEMrush for trending topics.
Estimated Number of Pages
500+ tutorials and guides
Create comprehensive visual stories covering global events and festivals, utilizing AI to curate content and enrich with relevant information. Each page provides rich visual documentation and practical information for attendees and enthusiasts.
Example Keywords
- "[Year] [Event/Festival] photos"
- "Visual coverage of [Event]"
- "[Event] highlights and stories"
- "Experience [Festival] through photos"
- "Inside look at [Event]"
Rationale
Event-based content drives significant seasonal traffic and creates evergreen resources for future reference. The visual nature of events aligns perfectly with Exposure.co's platform capabilities.
Topical Authority
Medium authority with potential for significant growth through consistent coverage.
Internal Data Sources
Utilize user-generated content from attendees, Live Google SERP Data, and transcription services for comprehensive coverage.
Estimated Number of Pages
1,000+ event coverage pages
Create visually rich family histories and ancestral narratives for common surnames, incorporating historical imagery and migration patterns. Each profile provides comprehensive visual storytelling of family heritage.
Example Keywords
- "History of the [Surname] family"
- "[Surname] family origins"
- "[Surname] genealogy"
- "[Surname] coat of arms meaning"
- "Ancestry of the [Surname] name"
Rationale
Genealogy searches have high volume and engagement, while visual storytelling adds unique value to traditionally text-heavy content.
Topical Authority
Low initial authority but strong potential for growth through unique visual approach to genealogy.
Internal Data Sources
Leverage public domain genealogical records, Getty Images for historical imagery, and custom knowledge bases containing surname histories.
Estimated Number of Pages
10,000+ surname profiles
Improvements Summary
Optimize on-page SEO elements and expand content to target high-volume, low-competition keywords. Enhance user engagement through improved content quality and internal linking.
Improvements Details
Focus on keywords like 'ucf baseball roster' and 'georgia state student tickets' by updating title tags, meta descriptions, and header tags. Expand player profiles and facility information, and add new content such as game recaps and guides. Implement a logical internal link structure with keyword-rich anchor text.
Improvements Rationale
These improvements aim to capture more search traffic by targeting keywords with high search volume and low competition. Enhancing content quality and relevance will increase user engagement and conversion rates, while a better internal link structure will improve site navigation and authority.
Appendix
Keyword | Volume | Traffic % |
---|---|---|
best seo tools | 5.0k | 3 |
seo strategy | 4.0k | 5 |
keyword research | 3.5k | 2 |
backlink analysis | 3.0k | 4 |
on-page optimization | 2.5k | 1 |
local seo | 2.0k | 6 |
Page | Traffic | Traffic % |
---|---|---|
/seo-tools | 5.0k | 100 |
/keyword-research | 4.0k | 100 |
/backlink-checker | 3.5k | 80 |
/site-audit | 3.0k | 60 |
/rank-tracker | 2.5k | 50 |
/content-optimization | 2.0k | 40 |
Ready to Get Growing?
Request access to the best–in–class growth strategies and workflows with AirOps