
Organic Growth Opportunities
1. Readiness Assessment
1. Readiness Assessment
2. Competitive Analysis
2. Competitive Analysis
3. Opportunity Kickstarters
3. Opportunity Kickstarters
4. Appendix
4. Appendix
Readiness Assessment
Current Performance
- Generating 51 monthly organic visits from 19 ranking keywords, with primary homepage capturing 100% of traffic
- Top performing keywords are brand-related ("beam ansible labs", "get beam") and product-focused ("ansible labs")
- Homepage dominates traffic distribution with 100% of organic visits, indicating limited content depth
Growth Opportunity
- Significant gap vs market leader (11.7M visits) shows massive growth potential in digital payments space
- High-value crypto conversion keywords ("beam crypto" - 2.9k monthly searches) remain untapped
- Multiple high-intent commercial terms ("where to buy beam crypto", "beam pay") show strong conversion potential
Assessment
Current organic performance is minimal relative to market potential, with heavy reliance on brand/homepage traffic. Data suggests systematic opportunity to expand content across crypto conversion, payment processing, and business solution topics. AirOps can help scale content creation to capture high-intent keywords where competitor visibility demonstrates proven search demand.
Competition at a Glance
Analysis of 3 direct competitors reveals getbeam.cash currently ranks 3rd in organic search performance, with 51 monthly organic visits and 19 ranking keywords, indicating significant room for growth in the digital payments and currency exchange space.
Market leader Wise.com demonstrates the category's potential with 11.7M monthly organic visits and ranks for 1.75M keywords, while Moonpay generates 61,790 monthly visits from 16,099 keywords. This highlights a substantial visibility gap in the market for getbeam.cash.
The competitive landscape shows strong commercial intent with CPCs ranging from $5-21 in payment and transfer-related terms. High search volumes for currency conversion (1M+ monthly searches) and international payment terms (300K-1M searches) indicate significant untapped market opportunity, with competitors currently capturing organic traffic worth millions in equivalent media value.
Opportunity Kickstarters
Here are your content opportunities, tailored to your domain's strengths. These are starting points for strategic plays that can grow into major traffic drivers in your market. Connect with our team to see the full traffic potential and activate these plays.
Create comprehensive currency conversion pages covering every possible currency pair combination, including real-time rates and historical data. This massive content initiative would serve both crypto and fiat currency users seeking reliable conversion information.
Example Keywords
- "USD to EUR conversion rate"
- "Bitcoin to Japanese Yen"
- "Convert Ethereum to Brazilian Real"
- "Live AUD to GBP rate"
Rationale
Currency conversion searches show massive search volume (e.g., 'usd to inr' with 1M monthly searches) and high commercial intent. Creating comprehensive conversion pages positions getbeam.cash as a go-to resource for both crypto and fiat conversions.
Topical Authority
As a payment platform, getbeam.cash has natural authority in currency conversion, making this content highly relevant to the core business.
Internal Data Sources
Leverage real-time exchange rate data, historical conversion data, and transaction patterns to create unique, valuable content.
Estimated Number of Pages
32,400 pages (180 global currencies x 180 currencies)
Develop detailed guides for converting cryptocurrency to local currency in every country, including regulations, methods, and best practices. This comprehensive resource addresses a critical need in the crypto-to-fiat conversion space.
Example Keywords
- "How to cash out Bitcoin in Nigeria"
- "Convert crypto to USD in Canada"
- "Ethereum to local currency in Singapore"
- "Best way to withdraw crypto in Brazil"
Rationale
Users actively search for country-specific information about converting crypto to fiat, representing high-intent traffic directly aligned with getbeam.cash's services.
Topical Authority
getbeam.cash's expertise in crypto-to-fiat conversions makes this content highly credible and valuable.
Internal Data Sources
Utilize internal compliance databases, country-specific regulations, and real transaction data to create authoritative content.
Estimated Number of Pages
1,000 pages (200 countries x 5 major cryptocurrencies)
Create dedicated pages for every possible cryptocurrency to fiat currency conversion pair, including detailed conversion processes, fees, and timing expectations. This comprehensive approach captures long-tail search traffic from users seeking specific conversion information.
Example Keywords
- "Convert Dogecoin to South African Rand"
- "Litecoin to Japanese Yen exchange"
- "Ripple to Swiss Franc conversion"
- "Convert Solana to Mexican Peso"
Rationale
Long-tail conversion queries represent high-intent users actively seeking solutions, directly aligned with getbeam.cash's services.
Topical Authority
As a crypto payment platform, getbeam.cash has natural authority in this space.
Internal Data Sources
Use internal conversion data, fee structures, and processing times to create unique content.
Estimated Number of Pages
10,000 pages (100 cryptocurrencies x 100 fiat currencies)
Create comprehensive resources for freelancers on managing international payments, including country-specific tax implications and payment methods. This initiative targets the growing global freelance economy with practical financial solutions.
Example Keywords
- "Freelancer payment options in Indonesia"
- "How to receive international payments as a freelancer"
- "Best payment methods for UK freelancers"
- "Tax guide for international freelancers"
Rationale
The growing freelance economy creates significant demand for international payment information and solutions.
Topical Authority
getbeam.cash's expertise in international payments makes this content highly relevant and authoritative.
Internal Data Sources
Leverage internal payment processing data and freelancer client experiences to create unique insights.
Estimated Number of Pages
5,000 pages (100 countries x 50 topics)
Develop comprehensive guides for businesses across different industries on implementing cryptocurrency payments, including setup processes, compliance requirements, and best practices. This content serves businesses looking to modernize their payment systems.
Example Keywords
- "How to accept crypto payments in retail"
- "Cryptocurrency payment setup for restaurants"
- "Digital currency acceptance for online stores"
- "Crypto payment integration guide"
Rationale
Growing business interest in accepting cryptocurrency payments creates significant search demand for implementation guidance.
Topical Authority
getbeam.cash's position as a payment platform provides natural authority in this space.
Internal Data Sources
Use internal implementation data, case studies, and industry-specific insights to create unique content.
Estimated Number of Pages
10,000 pages (200 industries x 50 topics)
Improvements Summary
Focus on optimizing content for high-potential, low-competition keywords like 'beam crypto' and 'what is beam crypto'. Address duplicate content issues and improve internal linking to enhance SEO performance.
Improvements Details
Enhance existing content by incorporating primary keywords naturally and optimizing meta tags. Create new content such as educational blog posts and videos to address user queries. Implement a silo structure for internal linking and update old content with links to new resources.
Improvements Rationale
Targeting high-volume, low-competition keywords can improve search rankings and increase organic traffic. Addressing duplicate content and optimizing internal linking will reduce keyword cannibalization and strengthen topical relevance, leading to better user engagement and higher conversion rates.
Appendix
Keyword | Volume | Traffic % |
---|---|---|
best seo tools | 5.0k | 3 |
seo strategy | 4.0k | 5 |
keyword research | 3.5k | 2 |
backlink analysis | 3.0k | 4 |
on-page optimization | 2.5k | 1 |
local seo | 2.0k | 6 |
Page | Traffic | Traffic % |
---|---|---|
/seo-tools | 5.0k | 100 |
/keyword-research | 4.0k | 100 |
/backlink-checker | 3.5k | 80 |
/site-audit | 3.0k | 60 |
/rank-tracker | 2.5k | 50 |
/content-optimization | 2.0k | 40 |
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