Organic Growth Opportunities

Create static, SEO-friendly dashboards that freeze and display each month’s average on-farm price for specific active ingredients and fertilizers in every U.S. county. This play leverages unique, timely data to attract high-intent search traffic and establish FBN as the authority on input pricing.

Example Keywords

• “glyphosate price March 2024 Adair County Missouri”
• “average urea price October 2023 Stutsman County ND”
• “[fertilizer name] price per ton [county] [state]”
• “historical atrazine price index [state]”

Rationale

Farmers constantly search for input price transparency to make purchasing decisions. By publishing real, hyper-local pricing data that competitors cannot replicate, FBN can capture a massive volume of long-tail searches, drive traffic to its FBN Direct marketplace, and reinforce its core brand promise of price transparency.

Topical Authority

FBN already ranks for specific chemical product pages but lacks authority on broad pricing trends and historical data. This play establishes unparalleled authority by turning proprietary transaction data into a public good, making FBN the definitive source for local input price information, and capturing keywords currently served by outdated news articles or government reports.

Internal Data Sources

Utilize the anonymized transaction feed from the FBN Direct marketplace, which logs thousands of real purchase invoices daily. An internal freight cost estimator can be used to isolate the product cost from logistics, providing a cleaner data signal for the price index.

Estimated Number of Pages

446,000+ (120 key products × 3,100 counties × 12 rolling months, auto-publishing monthly)

Develop a comprehensive library of pages detailing best-practice herbicide tank mixes for specific weeds, crops, and states. Each page will auto-calculate the cost-per-acre using live FBN Direct pricing and feature a one-click “Add Mix to Cart” function.

Example Keywords

• “kochia tank mix for soybeans Kansas”
• “cheap Palmer amaranth chemical program corn Illinois”
• “volunteer wheat burn-down recipe North Dakota”
• “post-emerge grass control in cotton Texas”

Rationale

Choosing a tank mix is a complex, high-stakes decision for farmers, who often search for proven, cost-effective solutions. This play directly answers these complex queries, simplifying the buying process and driving high-intent users directly into the FBN Direct sales funnel with a pre-built cart.

Topical Authority

While FBN ranks for individual chemical names, it has a gap in authority for solution-oriented queries about combining products. Leveraging anonymized member spray logs and efficacy ratings provides a unique, data-backed foundation to become the go-to resource for tank-mix recommendations, outranking competitor product pages and university extension articles.

Internal Data Sources

Combine member-submitted spray logs (which include products, rates, and efficacy ratings) with the real-time FBN Direct price API for each chemical SKU. Additionally, an internal database of EPA label requirements and crop rotation restrictions would be used to ensure recommendations are compliant and safe.

Estimated Number of Pages

34,500+ (60 priority weeds × 12 major crops × 48 states)

Create comparison pages that pit expensive branded chemicals against their lower-cost generic equivalents available on FBN Direct. Each page will feature a side-by-side breakdown of cost-per-acre, field-trial efficacy data, and active ingredients to prove parity.

Example Keywords

• “Roundup vs Cornerstone cost Oklahoma”
• “Lorsban generic alternative Arkansas”
• “Liberty herbicide cheaper substitute Minnesota”
• “Bayer Velum Prime vs generic fluopyram”

Rationale

A core value proposition for FBN is saving farmers money through price transparency and generic alternatives. This play directly targets high-commercial-intent searches from farmers actively comparison shopping, demonstrating the value of FBN Direct and capturing sales from users who might otherwise purchase from a competitor.

Topical Authority

FBN has high authority on chemical pricing but does not currently rank for comparative keywords like “vs” or “alternative.” This play bridges that gap by leveraging the trust FBN has already built and using proprietary efficacy data to prove that lower cost does not mean lower performance, establishing FBN as the authority on smart, economical input purchasing.

Internal Data Sources

Use the FBN Direct price feed for both branded and generic products to show real-time cost savings. Performance analytics and yield-response data from millions of acres of grower-submitted spray records will be used to provide statistical proof of efficacy parity.

Estimated Number of Pages

16,800+ (350 high-volume branded actives × 48 states)

Build static “Farmland Economics” pages for every U.S. county, detailing average cash rent prices, cropland values per acre, and historical trends. These data-rich pages will attract landowners, farm operators, and investors, funneling them toward FBN's land loan products.

Example Keywords

• “average cash rent Polk County Iowa farmland”
• “cropland value per acre Fresno County California”
• “pasture land value Custer County Nebraska”
• “historical farm real estate prices [county] [state]”

Rationale

Farmland valuation is a frequent search topic for a high-value audience of buyers, sellers, and borrowers. By providing unique, proprietary data that is more granular and timely than public sources like the USDA, FBN can capture this audience at the beginning of their financial journey and direct them to its own financing and real estate services.

Topical Authority

FBN already possesses topical authority in farm finance through its land loan and AcreVision offerings. This play expands that authority from product-specific pages to informational, top-of-funnel queries. Using proprietary sales and appraisal data creates an informational moat that competitors and government agencies cannot easily replicate.

Internal Data Sources

Leverage historical sales comps and satellite imagery analysis from the AcreVision valuation tool. Incorporate anonymized FBN Finance closing data (e.g., loan-to-value ratios, interest rates) to provide context, and supplement with public USDA NASS county-level cash rent data for benchmarking.

Estimated Number of Pages

3,100+ (Covering all U.S. counties)

Launch SKU-level “Variety Factsheets” for every major seed hybrid and variety, including both FBN's own and competitors' products. These pages will showcase real-world yield results, optimal planting populations, and transparent pricing where available.

Example Keywords

• “DKC64-35 yield results”
• “Pioneer P1185AM planting population”
• “Asgrow AG38XF2 performance data”
• “F2F Genetics 1714E price per bag”

Rationale

Farmers conduct extensive research on specific seed hybrids before making a purchase, one of their largest annual expenses. By creating pages that target these high-commercial-intent, SKU-level searches, FBN can intercept farmers mid-funnel, provide immense value through proprietary performance data, and convert them with direct-to-farm pricing.

Topical Authority

FBN's current topical authority is concentrated in crop protection and finance, with a noticeable gap in seed-specific content. This play establishes a new pillar of authority by leveraging one of FBN's most unique assets: a massive, anonymized dataset of real-world seed performance from its members' farms, providing insights that go far beyond small-scale official plot trials.

Internal Data Sources

Utilize anonymized member-submitted data from millions of acres, including plot trials and real-world field performance (yield, moisture, planting date, population). The FBN Direct price sheet can be integrated to show transparent, dynamic pricing for F2F Genetics and other seeds sold on the platform.

Estimated Number of Pages

4,000+ (Covering ~2,500 corn, 1,000 soybean, and 500 other crop varieties)

Improvements Summary

Consolidate overlapping articles, expand key guides, and strengthen internal linking between educational and product pages to improve rankings for high-value keywords. Optimize on-page elements, add schema, and update content to target both head and long-tail queries.

Improvements Details

Merge and re-optimize crop oil content into a single pillar page targeting 'crop oil', 'crop oil vs surfactant', and related terms. Expand and update posts on residual herbicides, clethodim, and atrazine with visuals, tables, and product CTAs. Add new guides for surfactants, premix herbicides, and branded vs generic products. Implement contextual internal links from blogs to product pages and vice versa, add sidebar navigation, and apply structured data for FAQs and HowTo sections.

Improvements Rationale

Consolidating and expanding content reduces keyword cannibalization and builds topical authority, helping pages move from page 2 to top 5 positions. Strengthening internal links and schema markup increases relevance signals for both informational and transactional queries, driving more organic traffic and product page conversions. Regular updates and technical improvements support ongoing visibility and authority in search results.