Organic Growth Opportunities

Create thousands of static pages showing engagement metrics for specific cities, capturing high-intent marketers running geo-targeted campaigns. This leverages MoEngage’s unique location-based data to provide insights competitors cannot, establishing unmatched authority on local performance.

Example Keywords

• "push notification delivery rate new york ecommerce"
• "mobile open rate singapore banking 2025"
• "email engagement benchmark berlin travel apps"
• "average app churn rate london food delivery"

Rationale

Marketers running city-level campaigns (food delivery, Q-commerce, ride-hailing) search for hyper-local performance data before choosing a platform. Competitors discuss country averages only, leaving a significant gap for ultra-specific, high-intent queries that MoEngage can uniquely answer.

Topical Authority

MoEngage's Push Amplification & Inform modules record time-to-deliver, open, and conversion data by device, carrier, and location. Publishing this hyper-local data establishes MoEngage as the definitive authority on real-world engagement performance, a claim no competitor can credibly make.

Internal Data Sources

Utilize anonymized event logs (delivery, open, click) with city-level granularity, device/carrier reachability tables from the Push Amplification module, and the existing industry taxonomy to structure the content.

Estimated Number of Pages

6,000 (20 top industries × 300 global metros)

Develop a library of pages that reverse-engineer the marketing campaigns of iconic brands, attracting marketers looking for inspiration. This play leverages MoEngage’s position as the platform behind many top brands to provide authentic, data-backed insights that generic blogs cannot replicate.

Example Keywords

• "nike push notification strategy 2024"
• "dominos in-app gamification case study"
• "netflix email reactivation example"
• "spotify welcome series teardown"

Rationale

Marketers are constantly searching for inspiration by studying the strategies of leading brands. By creating a comprehensive library of campaign teardowns, MoEngage can capture this high-interest audience and guide them towards a platform that can replicate those successful flows.

Topical Authority

Since MoEngage powers campaigns for major brands like Domino's and Flipkart, it can offer genuine behind-the-scenes data and insights, establishing unmatched authority. This moves beyond theoretical analysis to practical, proven examples, demonstrating deep domain expertise.

Internal Data Sources

Use anonymized campaign metadata (send-time, cadence, conversions) from top-performing clients, screenshots from MoEngage’s interactive demos showing how to build the flow, and customer quotes mined from G2 reviews in the same industry.

Estimated Number of Pages

2,400 (300 prominent B2C brands × 4 channels × 2 primary goals)

Launch thousands of pages offering hundreds of AI-generated message templates for every channel, goal, and industry. This addresses a massive, high-volume search need with a unique, data-backed approach that provides far more value than competitor listicles.

Example Keywords

• "abandoned cart push notification templates beauty"
• "welcome email subject lines for SaaS onboarding"
• "upsell whatsapp message examples food delivery"
• "holiday sale SMS templates retail"

Rationale

Marketers constantly search for high-performing copy and templates. While competitors offer short lists of 10-15 examples, AirOps can generate hundreds of hyper-specific, GPT-graded lines per page, creating an unparalleled resource that captures enormous long-tail search volume.

Topical Authority

The domain already has weak authority for terms like "good push notifications." This play dramatically expands that authority by providing immense value for high-volume keywords like "templates" and "subject lines," positioning MoEngage as the go-to resource for effective messaging copy.

Internal Data Sources

Leverage the Merlin AI language scoring API to grade subject-line quality, use benchmarked open/click rates for each template archetype, and incorporate A/B test results mined from anonymized campaign logs to provide data-driven recommendations.

Estimated Number of Pages

1,800 (6 channels × 15 goals × 20 industries)

Build a library of pages with turnkey SQL queries for common customer analytics tasks, targeting the high-value technical audience that influences platform decisions. This creative play captures bottom-funnel developer and data analyst traffic that competitors completely ignore.

Example Keywords

• "snowflake query for rfm segmentation retail"
• "bigquery sql calculate customer churn saas"
• "redshift cohort analysis script food delivery"
• "sql query for lifetime value calculation"

Rationale

Growth engineers and data teams are key decision-makers in the CDP/CEP evaluation process, and they frequently search for SQL snippets to perform their analysis. By providing a library of ready-to-use queries, MoEngage can attract this technical audience and position itself as an analytics-friendly, developer-first platform.

Topical Authority

Competitors like Braze and CleverTap do not publish content for this technical audience. This is a blue-ocean opportunity for MoEngage to dominate developer-focused SERPs and build authority with a crucial, high-value persona.

Internal Data Sources

Utilize existing SQL snippets from the Help Center and developer documentation, adapt dbt models used by MoEngage’s internal BI team, and provide open-source sample datasets to allow users to preview the query results.

Estimated Number of Pages

1,200 (6 data warehouses × 25 analysis types × 8 core metrics)

Create a scalable library of marketing calendars and playbooks for every major global holiday, localized by country and industry. This strategy captures marketers during their high-intent planning cycles with timely, actionable content that no competitor offers at this scale.

Example Keywords

• "black friday sms campaign ideas for apparel brands"
• "diwali push notification examples ecommerce"
• "ramadan marketing calendar 2025 fintech"
• "chinese new year email sequence templates travel"

Rationale

Marketers actively search for campaign ideas and strategies 4-8 weeks before every major holiday, representing a predictable, high-intent moment. By providing detailed, localized playbooks, MoEngage can become an indispensable resource for its ideal customer profile during their peak planning phase.

Topical Authority

While MoEngage has published scattered holiday guides, this play consolidates and massively scales that effort. It establishes MoEngage as the expert on global, seasonal engagement, reinforcing its core value proposition in a highly practical and visible way.

Internal Data Sources

Use historical send-time and CTR uplift data from MoEngage’s 5,000+ brands for each holiday, include template screenshots from the internal "Campaign Inspiration" demos, and leverage the Getty Images partnership for affordable, localized hero images on each page.

Estimated Number of Pages

1,200 (60 countries × 20 industries)

Improvements Summary

Revamp and expand key omnichannel marketing pages to target high-volume, low-competition keywords and address cannibalization. Implement a hub-and-spoke structure, add new content formats, and strengthen internal linking for improved rankings and engagement.

Improvements Details

Update pillar and spoke articles with targeted keyword mapping, new H1s, structured FAQs, case studies, and visual assets. Expand thin articles with fresh data, lists, and graphics to capture featured snippets. Launch an Omnichannel Marketing Hub index page, optimize internal links, and consolidate overlapping content. Focus on terms like 'omnichannel marketing examples', 'omnichannel vs multichannel', and 'omnichannel customer journey'.

Improvements Rationale

These actions address low traffic share for high-potential keywords and reduce confusion from overlapping content, helping Google rank the right pages. Structured content, updated data, and improved internal linking increase topical authority, user engagement, and the likelihood of earning top-10 rankings. The approach is designed to move the cluster from page-2 to page-1 visibility and drive more qualified leads.