None Organic Growth Opportunities

Generate a perpetual feed of daily content prompts, each including a trending keyword chart and a royalty-free image to solve the 'blank page' problem for creators. These date-stamped pages will capture freshness signals and massive long-tail search volume over time.

Example Keywords

• “what to write in newsletter tomorrow”
• “daily newsletter topic for personal finance”
• “newsletter ideas june 14 2025”
• “trending newsletter topics for tech”

Rationale

Creators constantly seek timely and relevant content ideas. By providing a perpetual, date-specific content calendar, Beehiiv can become an indispensable daily resource, capturing users at the very top of the content creation funnel.

Topical Authority

This play establishes Beehiiv as a forward-thinking authority on content trends. Leveraging real-time Google Trends data combined with internal performance metrics creates a unique, authoritative resource that is nearly impossible for competitors to replicate.

Internal Data Sources

Use Beehiiv's internal trending-subject-line engine to identify top-quartile performers for inspiration. Combine this with real-time Google Trends API data pulled via AirOps to generate hyper-relevant daily topics.

Estimated Number of Pages

~73,000 (Covering 100 niches across a rolling 2-year calendar)

Create a comprehensive library of data-rich benchmark pages showing average newsletter performance metrics segmented by industry and list size. This leverages Beehiiv's unique first-party data to answer high-value questions that competitors can only address with outdated, third-party reports.

Example Keywords

• “average newsletter open rate SaaS”
• “good email click through rate for ecommerce”
• “email marketing benchmarks by industry”
• “newsletter open rates by list size”

Rationale

Creators and marketers are constantly searching for performance benchmarks to measure their success. By providing the most accurate, granular, and data-backed answers, Beehiiv can capture high-intent traffic and establish itself as the authority on newsletter performance.

Topical Authority

Beehiiv's access to performance data from tens of thousands of active newsletters provides an unparalleled source of truth. Publishing this data at scale demonstrates a level of expertise (E-E-A-T) that builds immense trust and topical authority in the email marketing space.

Internal Data Sources

Utilize anonymized open rates, click-through rates, and subscriber counts exported directly from the Beehiiv analytics database. Segment this data by creator-defined industry tags and list size brackets to create thousands of unique data points.

Estimated Number of Pages

~37,800 (Covering 450 industries across 12 list-size brackets)

Develop a massive set of curated directory pages showcasing the best newsletters in specific cities and niches. This strategy targets the cumulative volume of thousands of low-competition, hyper-local search queries to drive discovery.

Example Keywords

• “best Austin tech newsletters”
• “top Chicago food newsletters”
• “new york finance newsletters”
• “local newsletters in San Francisco”

Rationale

Readers are increasingly looking for curated, local content, and creators want to be discovered. By building the definitive directory, Beehiiv can connect both sides of the marketplace and capture a huge volume of long-tail search traffic that competitors are ignoring.

Topical Authority

Beehiiv has proprietary visibility into the location and niche tags of its creators, allowing for the creation of directories that are fresher and more accurate than any crowd-sourced list. This unique data advantage establishes authority at a granular, local level across thousands of locations.

Internal Data Sources

Leverage creators' self-selected niche tags and subscriber geographic heat-map data. This allows for the programmatic creation of directories featuring verified, active newsletters in specific cities and categories.

Estimated Number of Pages

~37,500 (Covering 2,500 cities across 15 popular niches)

Create a large-scale library of technical troubleshooting guides that solve specific email deliverability problems, such as SMTP error codes. This high-intent, problem-solving content positions Beehiiv as an expert and captures users at a critical moment of need.

Example Keywords

• “fix error 550 5.7.1 gmail newsletter”
• “why is my newsletter going to spam on outlook”
• “email bounce code 554”
• “how to fix DMARC alignment issues”

Rationale

Email deliverability is a complex and high-stakes problem for all creators. By providing clear, actionable solutions to cryptic error codes, Beehiiv can attract highly motivated users who are actively looking for a more reliable platform.

Topical Authority

Beehiiv's platform logs contain a wealth of data on bounce reasons, error codes, and successful resolution pathways. Publishing this aggregated, anonymized knowledge creates a powerful data moat and establishes Beehiiv as a technical authority on email deliverability.

Internal Data Sources

Use aggregated bounce logs to identify the most common error codes and their causes. Mine internal support tickets and documentation for proven resolution steps and code snippets (e.g., for SPF/DKIM records) to include in the guides.

Estimated Number of Pages

~8,000 (Covering 250 error codes across 8 major ISPs and various authentication topics)

Launch a visual swipe file of high-performing newsletter signup forms, categorized by design style and industry. Each example will be a real, embeddable Beehiiv form accompanied by its anonymized conversion rate percentile, a unique data point no competitor can offer.

Example Keywords

• “newsletter signup form examples”
• “best email capture form design”
• “lead magnet form for ecommerce”
• “minimalist signup form inspiration”

Rationale

Optimizing the signup form is a critical growth lever for every newsletter. By showcasing visually appealing examples backed by real conversion data, Beehiiv can attract creators looking for inspiration and provide a direct path to implementing a proven design.

Topical Authority

This play demonstrates mastery over a key aspect of newsletter growth: conversion rate optimization. The ability to legally showcase real form designs alongside their performance data establishes Beehiiv as an authority with unique, actionable insights.

Internal Data Sources

Use Beehiiv's form template library, linking each design to its aggregated conversion rate percentile. An internal screenshot service can generate the visuals, and the AirOps workflow can embed the forms and their associated data.

Estimated Number of Pages

~4,800 (Covering 40 design styles across 60 industries)

Improvements Summary

Consolidate authority by redirecting and canonically unifying www and non-www domains, and optimize homepage and key landing pages for high-value branded keywords. Create new indexable pages for support, pricing, and media kit, and implement targeted internal linking and FAQ schema.

Improvements Details

Key tasks include 301-redirecting to a single canonical domain, updating title tags and H1s to target terms like 'beehiiv', 'beehiiv newsletter', and 'beehiiv login', and adding FAQ blocks for rich results. Build dedicated pages for login, support, pricing, and logo/media kit, and address misspellings with redirects and on-page mentions. Strengthen internal linking from blog posts and navigation, and add comparison and case study content to capture non-brand queries.

Improvements Rationale

Consolidating domains and optimizing for striking distance keywords will concentrate authority and improve rankings for high-intent branded searches. Creating dedicated, indexable pages and improving internal linking structure will help capture missed traffic, increase CTR, and pass link equity throughout the site. These actions are expected to move key terms into top positions and drive more qualified traffic to the main cluster.