Organic Growth Opportunities

Create hyper-local guides detailing project rules, fees, and approved contractors for every Homeowners Association in the US. This play intercepts homeowners at the pre-approval stage, a massive and unserved search market.

Example Keywords

• "fence rules Sunstone Ridge HOA"
• "approved roof colors Cypress Creek POA"
• "solar panel installation rules for [HOA Name]"
• "[HOA Name] architectural review process"

Rationale

Homeowners are often confused and frustrated by HOA regulations, turning to search for clear answers before starting a project. By becoming the definitive source for this information, Porch can capture high-intent users before they even search for a contractor.

Topical Authority

There is virtually zero mainstream SEO competition for HOA-specific queries. By systematically scraping and structuring CC&R documents at scale, Porch can become the sole authority in this niche almost overnight.

Internal Data Sources

Leverage scraped HOA PDF documents from public records, use OCR pipelines to extract rules, and cross-reference with Porch's internal data on pros who have successfully completed work in specific HOAs to create a list of 'HOA-approved' contractors.

Estimated Number of Pages

3,500,000+

Develop a massive library of pages that decode specific appliance error codes for every major brand and offer immediate booking with a local repair tech. This strategy targets users in a moment of high-urgency distress, converting searchers directly into service bookings.

Example Keywords

• "LG dishwasher AE code Boston"
• "Samsung washer UB error Dallas"
• "Whirlpool dryer F01 repair Seattle"
• "How to fix GE oven F7 error"

Rationale

When an appliance breaks, the user's first action is to search the cryptic error code. These pages provide an immediate answer and a one-click solution, intercepting traffic that currently goes to forums and YouTube videos with no clear path to conversion.

Topical Authority

This is a greenfield opportunity. No major marketplace has systematically addressed this query class, allowing Porch to establish itself as the go-to resource for appliance repair diagnostics and service.

Internal Data Sources

Use Porch's historical service request logs to find the most common error codes and their average repair costs. Combine this with publicly available manufacturer technical sheets to provide accurate diagnostic information and manage user expectations on price.

Estimated Number of Pages

1,000,000+

Create a comprehensive encyclopedia of pages that explain common home inspection defects in plain language, estimate repair costs, and connect users with local pros. This play captures home buyers and sellers at a critical, high-stakes decision point in the real estate transaction.

Example Keywords

• "double tapped breaker fix cost Dallas"
• "efflorescence foundation Orlando"
• "what is spalling concrete"
• "cost to repair improper slope grading"

Rationale

Home buyers receiving a 50-page inspection report are immediately overwhelmed and turn to Google to understand the severity and cost of each listed defect. These pages provide instant clarity and a direct path to getting repair quotes, turning anxiety into action.

Topical Authority

Porch's existing relationships with 11,000+ home inspectors give it an unparalleled and defensible data advantage. By leveraging this exclusive data on defect frequency and repair costs, Porch can create content no competitor can replicate, establishing unshakeable authority.

Internal Data Sources

Utilize a direct feed from Porch's inspection software to identify the most common defect terms. Cross-reference this with the Porch project cost database to provide hyper-local repair cost estimates for each specific issue.

Estimated Number of Pages

200,000+

Build continuously updated guides for every home upgrade rebate and tax credit, organized by state and utility provider. This play targets financially-savvy homeowners actively researching high-ticket installations like heat pumps, solar, and new windows.

Example Keywords

• "heat pump rebate Massachusetts"
• "EV charger incentive Georgia Power"
• "window replacement tax credit Illinois"
• "[State] energy efficiency rebates"

Rationale

Incentive programs are a primary driver for large home improvement projects, but the information is fragmented and confusing. By aggregating and simplifying this data, Porch becomes an indispensable tool for homeowners, guiding them from research directly to a qualified local installer.

Topical Authority

Competitors are virtually absent in this niche due to the complexity of maintaining fresh data. Using an AirOps workflow to ingest data from sources like the Department of Energy API and state bulletins allows Porch to build and maintain a definitive, authoritative resource with minimal effort.

Internal Data Sources

While the core data is external (government/utility sites), Porch can enrich pages by highlighting local pros who are certified for rebate-eligible installations. The workflow can match pros to specific rebate programs based on their service categories.

Estimated Number of Pages

105,000+

Generate static ROI reports for common renovation projects at the ZIP code level, detailing local costs and potential resale value uplift. This strategy attracts financially-motivated homeowners, flippers, and real estate investors with unique, data-driven insights.

Example Keywords

• "bathroom remodel ROI Silver Lake 90026"
• "deck addition resale value Johns Creek 30097"
• "kitchen remodel value Zillow Austin"
• "best home improvement ROI [ZIP Code]"

Rationale

While competitors offer national or city-level ROI data, real estate value is hyper-local. Providing ZIP-code-level analysis gives Porch a massive credibility advantage and attracts a sophisticated audience that is ready to invest significant money into a project.

Topical Authority

No national marketplace currently provides a systematic analysis that intersects project costs with hyper-local resale data. By creating this novel and highly valuable content type, Porch can establish itself as a thought leader in the property investment and home value space.

Internal Data Sources

Combine Porch's proprietary project cost database with publicly available data from city permit offices and MLS sales data (e.g., from ATTOM/Redfin). AirOps can process this data to generate static, data-rich pages without needing complex interactive engineering.

Estimated Number of Pages

500,000+

Improvements Summary

Consolidate fragmented Porch Pro pages, target high-value keywords, and expand content with reviews, pricing, comparisons, and FAQs. Streamline internal linking, improve on-page UX, and address technical SEO issues to capture more branded search traffic.

Improvements Details

Merge thin and duplicate pages into a flagship /pro landing page optimized for terms like 'Porch Pro', 'Porch leads', and 'Porch Pro login'. Add new pages for pricing, reviews, and competitor comparisons, and update service-area and dashboard pages with detailed, indexable content. Implement FAQ and review schema, consistent meta tags, and a clear internal linking structure from high-authority pages. Add public login help, video overviews, and strong CTAs to increase engagement and conversions.

Improvements Rationale

Current content is split across multiple thin or gated pages, diluting authority and missing out on high-intent branded queries. Competitors rank higher by offering richer, more comprehensive content and better user experience. Consolidating and expanding content, improving technical SEO, and clarifying navigation will help Porch capture more qualified traffic, improve rankings, and increase contractor sign-ups.