Organic Growth Opportunities

Create static directory-style landing pages for extremely specific jobs that automatically surface qualified Porch pros, live cost ranges, and booking CTAs. This play targets a massive, underserved long-tail of high-intent keywords at a hyper-local level.

Example Keywords

• “EV charger installation in 94110”
• “crawl space encapsulation in 75034”
• “tankless water-heater flushing in 33139”
• “affordable smart doorbell install miami”

Rationale

Competitors focus on broad trades (“electricians near me”), leaving a significant gap for long-tail micro-services that signal high purchase-intent. By creating millions of pages targeting these specific needs in every ZIP code, Porch can capture ready-to-buy customers that larger players miss.

Topical Authority

Porch already has a database of over 100,000 trade professionals and a domain authority score of 36. This existing trust with search engines for professional services means expanding into niche, long-tail tasks is a low-friction way to build on established topical authority and dominate these specific search queries.

Internal Data Sources

Leverage Porch's internal database of professionals (including their licenses, ratings, and response times) to provide unique, structured data. Use historical project data to generate estimated cost ranges, making the pages more valuable than simple directories.

Estimated Number of Pages

7,600,000+ (Based on 400 micro-services × 19,000 U.S. ZIP codes)

Develop city- and county-level guides that clarify local ADU regulations, including zoning, costs, and timelines. These pages will feature vetted Porch builders who have proven experience with ADU projects in that specific jurisdiction.

Example Keywords

• “ADU permit requirements San Jose”
• “backyard cottage rules King County”
• “garage conversion contractor Los Angeles”
• “cost to build an ADU in Austin”

Rationale

With the rise of new housing legislation, ADUs are a booming market, but the information is complex, highly localized, and fragmented across municipal websites. By becoming the centralized, easy-to-understand resource, Porch can capture high-value project leads at the critical research phase.

Topical Authority

No national marketplace currently owns the ADU topic in search results. By creating the most comprehensive, location-specific resource and pairing it with proprietary data (like builder experience and local cost data), Porch can quickly establish itself as the go-to authority for this high-growth construction category.

Internal Data Sources

Upload municipal ADU ordinance PDFs into an AirOps Knowledge Base to extract rules and regulations. Use data from completed Porch jobs to provide real-world, local cost ranges, and tag builders in the pro database who have ADU experience.

Estimated Number of Pages

60,000+ (Covering 20,000 ZIP codes × 3 common ADU types)

Create unique authority pages for thousands of individual HOAs, summarizing their specific exterior rules (e.g., paint colors, fence height) and listing Porch pros who are pre-vetted to work in that community. This solves a major friction point for millions of homeowners and drives high-intent leads.

Example Keywords

• “Sun City HOA approved painters”
• “The Woodlands fence regulations contractor”
• “Green Valley HOA reroof guidelines”
• “HOA compliance contractors near me”

Rationale

Homeowners in HOAs face strict rules and potential fines, creating an urgent need for compliant contractors. Search results for this information are typically buried in hard-to-read legal documents. By creating easy-to-digest guides, Porch can attract a motivated audience that competitors completely ignore.

Topical Authority

This is a blue-ocean opportunity to build authority in a space with no scaled competitors. Becoming the definitive resource for navigating HOA rules for home projects would establish immense trust and create a powerful, defensible moat that drives highly qualified, high-value leads.

Internal Data Sources

Use AirOps to upload and process thousands of HOA Covenant, Conditions, and Restrictions (CC&Rs) PDFs into a custom Knowledge Base. Cross-reference this with the pro database to feature contractors who have positive reviews from jobs completed within specific HOA communities.

Estimated Number of Pages

100,000+ (Based on 10,000 large HOAs × 10 relevant service categories)

Build step-by-step guides for navigating the home insurance claim process for major perils like hail, wind, and water damage in every state. These playbooks will connect stressed homeowners with Porch professionals experienced in insurance billing and restoration work.

Example Keywords

• “hail roof insurance claim Texas process”
• “water damage claim steps Florida”
• “fire restoration contractors for State Farm California”
• “how to file a claim for a frozen pipe burst”

Rationale

The insurance claim process is confusing, stressful, and triggers high-value, urgent repair needs. Current search results are dominated by public adjusters and law firms, not service marketplaces. Porch can win by providing clarity and a direct path to qualified, trusted contractors.

Topical Authority

By demystifying the claims process and providing actionable guidance, Porch can build authority as a trusted partner during a homeowner's time of need. This positions the brand as a solution-provider, not just a directory, and captures leads for large, complex jobs that have guaranteed funding.

Internal Data Sources

Leverage the 'Insurance Billing Accepted' field in the Porch professional database to create a unique and valuable feature. Internal data on average repair costs for specific perils can be used to help homeowners understand the potential scope and cost of their project.

Estimated Number of Pages

2,000+ (Expandable to over 60,000 by targeting county-level regulations)

Develop targeted remodeling guides for homeowners with specific health and mobility needs, such as wheelchair accessibility or low vision. These pages will combine design advice with local grant information and feature Porch's Certified Aging-in-Place Specialists (CAPS).

Example Keywords

• “wheelchair accessible bathroom remodel Denver”
• “arthritis friendly kitchen renovation Tampa”
• “dementia proofing home grants Ohio”
• “walk-in shower cost for seniors”

Rationale

The 65+ population is the fastest-growing demographic of homeowners, and their needs are specific, urgent, and underserved by generic remodeling content. This play captures high-intent searches from users and their families who are looking for trusted, specialized contractors for safety-critical home modifications.

Topical Authority

Few competitors effectively categorize or highlight contractors with aging-in-place certifications. By building content around these specializations and connecting users to vetted CAPS professionals, Porch can become the leading authority and most trusted resource for this large and growing market.

Internal Data Sources

Create a custom Knowledge Base from AARP and National Institute on Aging remodeling checklists. Use the Porch pro database to identify and feature contractors with CAPS or other relevant certifications, creating a unique selling proposition.

Estimated Number of Pages

5,400+ (Based on 6 common conditions × 300 top metros × 3 room types)

Improvements Summary

Consolidate fragmented 'Porch Pro' pages, align on-page content with high-value keywords, and expand supporting content to address user intent. Streamline internal linking, add schema, and optimize for speed and mobile usability.

Improvements Details

301-redirect duplicate URLs to a single /pro pillar page, update titles and meta descriptions to target 'porch pro', 'porch leads', and related terms, and add 800–1,200 words of detailed content addressing lead sourcing, pricing, and ROI. Move process details and FAQs to a dedicated /pro/how-it-works page, optimize login and dashboard pages for relevant queries, and build out new content such as case studies and a cost/ROI blog. Strengthen internal linking from provider profiles and resource articles, implement schema markup, and improve page speed and mobile experience.

Improvements Rationale

Consolidating URLs and aligning content with target keywords will reduce cannibalization and improve authority for key terms, increasing rankings and click-through rates. Expanding content and adding schema will address mixed user intent, capture more SERP features, and drive higher engagement. Improved internal linking and technical optimizations will support crawlability, authority flow, and user experience, leading to more organic sign-ups and traffic.