Organic Growth Opportunities

Create thousands of static, programmatic landing pages targeting high-intent local search queries for delivery software. These pages will capture businesses looking for solutions in their specific city, a massive untapped keyword segment for Shipday.

Example Keywords

• “delivery route planning software in Chicago”
• “courier dispatch software for small business in Toronto”
• “best delivery driver app in Miami”
• “last-mile software London”

Rationale

None of Shipday's current top keywords include geo-modifiers, leaving a wide-open opportunity. Competitors focus on PPC for these terms, meaning organic competition is low. Local modifiers like a city name signal strong purchase intent, leading to higher conversion rates for SaaS products.

Topical Authority

While Shipday has authority in “delivery software,” it has zero authority in geo-targeted terms. This play establishes that authority from the ground up by creating a comprehensive nationwide (and international) footprint, positioning Shipday as the go-to provider in every major market.

Internal Data Sources

Use anonymized Shipday order-volume heatmaps by city to add unique, credible data points like “Join 50+ other Chicago-based businesses optimizing their routes with Shipday.” Pull master city/state lists and local courier statistics (e.g., average delivery costs, traffic scores) via AirOps' SEMrush and Google SERP integrations to create differentiated content.

Estimated Number of Pages

3,000+ (Covering every U.S. city >20k population, plus major cities/states in Canada, the UK, and Australia)

Develop a large set of landing pages featuring a savings calculator that shows businesses how much they can save by switching from commission-based apps to Shipday's flat-rate model. Each page will be pre-filled for a specific city, order volume, and competitor app, directly targeting a major industry pain point.

Example Keywords

• “doordash commission rate Los Angeles”
• “reduce uber eats fees 200 orders a day”
• “grubhub alternative for restaurants Chicago”
• “how much does slice charge restaurants”

Rationale

There are over 18,000 monthly searches for terms related to delivery app commissions, a conversation Shipday is currently absent from. These queries are made by CFOs and owners who are actively evaluating their costs and looking for alternatives, representing the highest-intent, bottom-of-funnel traffic available.

Topical Authority

Shipday's pricing model is its authority. By creating a tool that transparently contrasts its costs against the variable, high-commission structure of competitors, Shipday positions itself as the financially savvy choice and builds trust with cost-conscious business owners.

Internal Data Sources

Leverage Shipday's own flat-rate pricing tiers as the core of the calculation. Use AirOps' Google SERP step to pull the latest public commission rates for competitors like DoorDash, Uber Eats, and Grubhub to ensure the calculator's data is fresh and accurate, creating a uniquely valuable and link-worthy asset.

Estimated Number of Pages

1,400+ (Covering 10 major delivery apps, 7 order-volume tiers, and 20 major metro areas)

Expand beyond generic solutions by creating hundreds of pages dedicated to specific business verticals, from pharmacies to flower shops. These resource hubs will detail the unique delivery challenges of each industry and position Shipday as the purpose-built solution.

Example Keywords

• “flower shop delivery software”
• “pharmacy last-mile delivery platform”
• “dry cleaning delivery management system”
• “beer & wine delivery dispatch software”

Rationale

Shipday currently only has pages for 5 industries, while thousands of monthly searches exist for dozens of untouched verticals. Competitors are already capturing this traffic (e.g., for “florist delivery app”). Creating these pages allows Shipday to intercept high-intent businesses looking for software that understands their specific operational needs.

Topical Authority

Shipday can leverage its existing case studies with diverse businesses (KFC, pizzerias) to prove its expertise in managing complex, hyper-local delivery logistics. By applying this demonstrated knowledge to new verticals, Shipday can quickly establish topical authority as a versatile and expert platform.

Internal Data Sources

Upload internal sales playbooks, SOPs for different business types, and detailed case study transcripts into an AirOps Knowledge Base. This will provide the LLM with rich, differentiated context to generate copy that speaks authentically to the pain points and workflows of each specific industry, far beyond generic content.

Estimated Number of Pages

500+ (Targeting over 100 different verticals with multiple page variants like checklists, ROI calculators, and feature guides for each)

Create a comprehensive library of data-driven benchmark pages for key performance indicators (KPIs) in the delivery industry. Each page will provide the average on-time delivery rate, cost-per-stop, or other metrics for a specific industry and business size, establishing Shipday as the definitive source for operational intelligence.

Example Keywords

• “average delivery time benchmark for restaurants”
• “good on-time delivery rate for florists”
• “delivery success rate standard for ecommerce”
• “acceptable driver idle time for courier industry”

Rationale

Current search results for these terms are outdated academic PDFs or thin blog posts. By providing fresh, real-world data, Shipday can easily outrank competitors and capture traffic from operations managers and executives who are researching industry standards to measure their own performance—a key step before seeking improvement software.

Topical Authority

This play is the ultimate authority builder. Shipday's anonymized telemetry from thousands of fleets provides an exclusive, proprietary dataset that competitors cannot replicate. Publishing these benchmarks establishes Shipday not just as a software provider, but as the leading data authority in the last-mile logistics space.

Internal Data Sources

Use real, aggregated, and anonymized KPI data from the Shipday analytics database (e.g., on-time delivery percentages, distance per stop, failed delivery rates). This data can be fed directly into AirOps to generate content and charts, creating a powerful, data-backed narrative about delivery efficiency that naturally leads to Shipday's solution.

Estimated Number of Pages

900+ (Covering 10 core KPIs across 3 business sizes and 30 different industries)

Build a library of diagram-driven guides showing businesses how to construct their entire local delivery tech stack, pairing Shipday with their existing POS and ordering systems. Each blueprint will be tailored to a specific city and a common platform combination, offering a hyper-relevant, actionable plan.

Example Keywords

• “square delivery integration Miami”
• “toast last mile solution Houston”
• “shopify local delivery software London”
• “best delivery app for clover pos”

Rationale

Businesses don't look for software in a vacuum; they look for solutions that work with the tools they already use. Keywords combining a POS system with a city have high commercial intent but are underserved by competitors, with SERPs often leading to Reddit threads. This play directly answers these complex queries with a clear, visual solution.

Topical Authority

Shipday's existing 30+ integrations provide the foundational authority. This play deepens it by moving beyond a simple list of logos to providing actionable, localized blueprints. It demonstrates a sophisticated understanding of the entire ecosystem, positioning Shipday as a central, indispensable hub for delivery operations.

Internal Data Sources

Combine two powerful internal data sources in an AirOps Knowledge Base: 1) The technical API documentation for all integrated platforms. 2) The CRM export of Shipday's local courier partner directory. This allows the creation of unique pages that not only show how to connect software but also recommend local delivery partners in that specific city.

Estimated Number of Pages

2,000+ (Covering 10 common POS/ordering systems across 200 major metro areas)

Improvements Summary

Expand and optimize industry-specific use-case pages targeting high-intent keywords currently ranking on page 2. Strengthen internal linking, add structured data, and build comprehensive guides and comparison content to improve rankings and conversions.

Improvements Details

Rewrite and expand use-case pages to 1,800–2,200 words, targeting keywords like 'restaurant delivery software' and 'pizza delivery tracking system.' Add competitor comparison tables, industry FAQs with schema, demo videos, and optimize images. Build new pillar blog guides and listicles, implement a mega-menu for internal links, and add contextual links from high-traffic blogs. Localize key pages for Spanish-speaking audiences and improve technical SEO elements such as title tags, meta descriptions, and Core Web Vitals.

Improvements Rationale

Current pages are thin, lack semantic depth, and have weak internal linking, causing them to underperform for valuable mid- and bottom-funnel keywords. Expanding content, improving keyword targeting, and adding structured data will help match top-ranking competitors and capture more organic traffic. Stronger internal linking and new supporting content will increase topical authority and drive more qualified leads.