Organic Growth Opportunities

This play creates unique pages for every major US shipping lane, surfacing real-world transit times and cheapest carrier options. It leverages proprietary Auctane data to answer a core shipper question that competitors cannot.

Example Keywords

• "How long does shipping take from 90210 to 10001"
• "Best way to ship from 78701 to 60601"
• "USPS transit time 30301 to 33101"
• "Cheapest shipping from California to New York"

Rationale

Shippers confirm transit times before they purchase labels, making these keywords extremely high-intent. By providing real, historical performance data instead of generic estimates, Auctane can capture users at the final decision-making stage and establish unmatched authority.

Topical Authority

Auctane's access to 3 billion+ shipment records provides unassailable topical authority. Competitors rely on public carrier SLAs, whereas Auctane can show what *actually* happens, building immense trust.

Internal Data Sources

Use anonymized historical shipment data (origin, destination, carrier, service, actual delivery timestamp) from the ShipEngine database. Live rate quotes from carrier APIs to show the 'cheapest' option.

Estimated Number of Pages

~12,000

This play creates a comprehensive encyclopedia explaining every possible carrier tracking scan phrase. It enhances basic definitions with proprietary data on what typically happens next, turning customer anxiety into a trust-building moment.

Example Keywords

• "What does 'In Transit, Arriving Late' mean USPS"
• "UPS tracking status 'Shipment Ready for UPS'"
• "DHL scan code MLDEL definition"
• "FedEx 'Tendered to Authorized Agent for Final Delivery'"

Rationale

Tracking status queries have massive, recurring search volume from both shoppers and merchants. By providing clear answers enriched with unique data (e.g., '94% of packages with this scan are delivered within 2 days'), Auctane becomes the definitive, trusted resource.

Topical Authority

Auctane processes billions of tracking events, giving it the world's largest dataset to define and contextualize these cryptic phrases. This authority is impossible for competitors or content farms to replicate.

Internal Data Sources

The master list of over 6,000 scan codes mapped across all carriers. Aggregated analytics on the median time from one scan to the next and the final delivery success rate per scan code.

Estimated Number of Pages

~2,200

This play generates detailed, side-by-side comparisons for every combination of carrier services (e.g., USPS Priority Mail vs. UPS Ground). It uses Auctane's proprietary cost and delivery time data to provide definitive answers to high-intent comparison shoppers.

Example Keywords

• "USPS Priority Mail vs UPS Ground"
• "FedEx 2Day vs UPS 2nd Day Air cost"
• "Cheapest overnight shipping service"
• "DHL Express Worldwide vs UPS Worldwide Expedited"

Rationale

Shippers frequently compare services to find the optimal balance of speed and cost. While competitors have generic pages, Auctane can win by using its vast, real-world data to show average actual costs and on-time performance, not just list prices.

Topical Authority

As a platform that facilitates billions of shipments across all major carriers, Auctane has the ground-truth data to be the ultimate arbiter in these comparisons. This demonstrates deep industry expertise and builds trust.

Internal Data Sources

Anonymized internal label data showing average cost and transit time per service lane. Carrier rate cards stored within the ShipEngine API. Common user questions from support tickets to inform the FAQ section of each page.

Estimated Number of Pages

~2,500

This strategy involves creating exhaustive guides for shipping from the US to every country in the world, and vice-versa. Each guide details costs, carriers, customs, duties, and required forms, leveraging Auctane's specialized international shipping tools.

Example Keywords

• "Ship from US to UK"
• "Cheapest way to ship to Australia from the US"
• "Customs paperwork for shipping to Canada"
• "Germany import duties from USA"

Rationale

International e-commerce is complex and growing rapidly, creating huge search demand from merchants seeking clarity. Auctane can capture this high-intent traffic by creating the most comprehensive, data-driven resources available, directly promoting its cross-border solutions.

Topical Authority

Auctane's portfolio includes GlobalPost and Packlink, specialists in international logistics. Leveraging their proprietary duty calculators, HS code lookups, and restricted item databases gives Auctane superior authority over competitors.

Internal Data Sources

The GlobalPost duty & tax calculator outputs. Historical data on delivery times for specific international lanes. A database of commonly rejected customs forms and the reasons why.

Estimated Number of Pages

~4,500

This play creates data-driven scorecards that quantify the historical risk of a package being lost or damaged for specific shipping services. It provides merchants with unprecedented data to make informed decisions about shipping insurance.

Example Keywords

• "Chance of package being lost USPS"
• "Should I insure my UPS package"
• "Parcel damage rate FedEx Home Delivery"
• "Shipping insurance cost vs risk"

Rationale

Shipping insurance is a pure cost-benefit decision, yet merchants have no data on the 'risk' side of the equation. By publishing its internal loss-rate data, Auctane creates an entirely new, high-value content category that positions it as a data-driven partner.

Topical Authority

No other entity publicly shares this data. By being the first and only source for this information, Auctane establishes immediate and defensible topical authority on shipping risk management.

Internal Data Sources

Aggregated claim settlement logs from insurance partners and internal tools. Exception code data (tagged as lost, damaged, stolen) from billions of tracked shipments. Average claim resolution times from support CRMs.

Estimated Number of Pages

~5,400

Improvements Summary

Revise and expand Auctane product and brand pages to target high-volume branded queries, address user intent, and improve internal linking. Add detailed content, FAQ blocks, comparison tables, and optimize on-page elements for primary and secondary keywords.

Improvements Details

Rewrite title tags and H1s to prioritize 'Auctane + Product' keywords such as 'auctane shipstation' and 'what is auctane shipengine'. Add structured FAQ sections, comparison tables, and address common misspellings. Implement a robust internal linking structure with exact-match anchors, add schema markup, and create new blog and support content targeting specific branded and intent-based queries.

Improvements Rationale

Current pages are thin, lack depth, and miss key user intents, resulting in low rankings despite high branded search demand and weak competition. By aligning content with search intent, expanding topical coverage, and improving technical SEO, the site can quickly move core keywords from page 2 to top 5, increase organic sessions, and strengthen brand authority.