Organic Growth Opportunities

Create static benchmark pages for every combination of Metric × Industry × Region to establish Braze as the definitive source for customer engagement performance data. These pages will answer specific, high-value questions that marketers and strategists are actively searching for.

Example Keywords

• "average push open rate ecommerce europe"
• "subscription churn benchmark streaming apac"
• "in-app conversion rate fintech us"
• "retail sms click-through benchmark 2025"

Rationale

Marketers and strategists constantly seek data to benchmark their performance. By providing this data at a granular level, Braze can capture high-intent organic traffic from decision-makers, build unparalleled authority, and generate leads. Current search results are fragmented blog posts, offering a clear opportunity for a platform with real data to dominate.

Topical Authority

Braze's platform ingests trillions of message events, giving it a unique and defensible ability to publish accurate, multi-dimensional benchmark data. This play leverages that proprietary data to create an unassailable content moat, positioning Braze as the industry's data leader, a topic where competitors cannot compete on substance.

Internal Data Sources

Utilize aggregated and anonymized Currents exports (opens, clicks, conversions by industry/region), raw data tables from the annual Customer Engagement Review, and the internal Snowflake data warehouse for multi-region segmentation.

Estimated Number of Pages

1,800 - 2,400

Develop comprehensive playbooks detailing how to migrate from a specific competitor to Braze for a given use case and industry. These pages will serve as direct, bottom-of-the-funnel assets that capture users actively looking to switch providers.

Example Keywords

• "migrate from mailchimp to braze"
• "switch from clevertap to braze ecommerce"
• "iterable to braze push journey"
• "klaviyo to braze fintech"

Rationale

Keywords indicating a desire to migrate from a competitor signal the highest possible buying intent. By creating dedicated, helpful guides for this process, Braze can capture these valuable users at the exact moment of their decision, directly influencing the sales pipeline and stealing market share. Competitors currently lack this type of strategic content, leaving a significant gap in the SERPs.

Topical Authority

Braze has deep internal knowledge of its advantages over competitors, captured in sales and engineering documents. Publishing this information builds authority not just as a product leader, but as a trusted partner in a complex transition, demonstrating a clear understanding of the user's challenges and the solution's superiority.

Internal Data Sources

Leverage sales engineering 'Battlecards' that detail feature deltas, time-to-value data from the customer onboarding team, and anonymized ROI studies showing customer uplift after migrating to Braze.

Estimated Number of Pages

600 - 1,000

Build an encyclopedia of marketing guides for hundreds of global holidays and cultural moments, broken down by country and channel. Each page would offer strategic ideas, ready-to-use copy, and data-backed advice on timing and execution.

Example Keywords

• "diwali email campaign ideas"
• "singles day push notification timing"
• "ramadan sms marketing best practices"
• "black week in-app banner examples"

Rationale

Marketers are perpetually searching for campaign ideas tied to seasonal events, representing a massive, recurring source of search volume. Braze's current content is narrowly focused on US holidays, leaving a huge global opportunity to attract users looking for timely, actionable marketing strategies, positioning Braze as an indispensable tool for global campaign planning.

Topical Authority

By providing data-driven insights on a global scale, Braze demonstrates the breadth of its platform and its expertise in localized engagement. This proves its capabilities extend beyond a US-centric model and establishes authority with international brands and marketers looking to engage diverse audiences effectively.

Internal Data Sources

Use time-zone and device-usage heat maps from Braze Intelligent Channel, high-performing holiday templates from the Media Library, and partner data from platforms like Shopify to show peak-sale metrics for specific holidays.

Estimated Number of Pages

2,500 - 3,000

Create an encyclopedia of deep-dive analyses on how iconic brands use specific channels to achieve marketing outcomes. These pages would feature screenshots, timing charts, and even the underlying Liquid code snippets, offering an unparalleled look behind the curtain.

Example Keywords

• "starbucks push notification strategy"
• "nike abandoned cart sms example"
• "uber referral email breakdown"
• "tiktok in-app message onboarding"

Rationale

Marketers learn by observing the best, and search volume for how top brands execute their campaigns is high and currently served by design blogs, not platforms. Since Braze powers many of these iconic brands, it can provide authentic, data-rich tear-downs that are more insightful and authoritative than any competitor's, attracting sophisticated marketers looking for inspiration and best practices.

Topical Authority

This play uniquely leverages Braze's position as the engine behind the world's leading brands. Providing this 'insider' analysis establishes incredible authority and credibility, demonstrating that Braze is not just a tool, but the strategic platform of choice for successful companies.

Internal Data Sources

Incorporate anonymized Currents funnel metrics for featured campaigns, real screenshots from Braze customer success portal presentations, and scrubbed Liquid personalization code used in the actual campaigns.

Estimated Number of Pages

1,200 - 1,800

Launch a comprehensive library of ready-to-use generative AI prompts specifically for marketing, categorized by channel, scenario, and tone. Each prompt would come with sample outputs and show how to integrate Braze's Liquid personalization for maximum impact.

Example Keywords

• "sms prompt for holiday sale"
• "push notification gpt prompt witty tone"
• "email subject line prompt generator"
• "ai prompt library for retention"

Rationale

The search for 'marketing prompts' has exploded with the rise of generative AI, creating a massive top-of-funnel opportunity. While competitors offer generic lists, Braze can create a far more valuable resource by tying prompts to specific marketing channels and showing how to enhance them with real-time personalization, positioning the BrazeAI suite as a practical, powerful tool for modern marketers.

Topical Authority

With its BrazeAI Decisioning Studio, Braze has the product credibility to be an authority in AI-powered marketing. This play reinforces that leadership by providing tangible, useful tools that help marketers leverage AI effectively, moving beyond buzzwords to practical application and establishing Braze as a thought leader in this critical, evolving space.

Internal Data Sources

Use high-performing copy snippets flagged by the Intelligent Selection feature, data showing the engagement rate delta between control vs. AI-generated copy, and a library of Liquid variables to demonstrate advanced personalization.

Estimated Number of Pages

800 - 1,200

Improvements Summary

Revise and expand feature-specific documentation pages targeting mid-volume, low-competition keywords. Add a central Feature Library hub, improve on-page SEO, enrich content with code samples, FAQs, and demos, and strengthen internal linking.

Improvements Details

Tasks include rewriting H1s and meta tags for keywords like 'braze in app messaging' and 'braze alias', adding code blocks and FAQ schema, embedding short demo videos, and creating a /docs/features/ hub page. Internal links will connect related docs and APIs, while breadcrumbs and contextual links from high-authority pages will distribute authority. Troubleshooting sub-pages and downloadable checklists will address long-tail queries and user needs.

Improvements Rationale

These improvements target pages ranking just outside the top 10 for valuable queries, aiming to increase relevance, authority, and user engagement. By addressing thin content, sparse internal links, and missing technical elements, the strategy seeks to drive higher rankings, more organic visits, and better product adoption from users seeking actionable documentation.